iV audio branding

27/02/2019

TEDxNashville is right around the corner. we were honored to share our thoughts a few years ago re: harnessing the power of sound to shape perception and behavior.

Humans are wired for sound. Steve Keller, one of the world’s leading experts in the field of audio branding, explores how brands are harnessing the power of ...

20/10/2018

we turned it up this week with Pandora, sharing the power of audio at the WORLDZ conference in long beach.

18/10/2018

we have a thing or two to say about audio roi...

“The rapid adoption of smart speakers and voice assistants has made marketing less visible and more audible.” Here’s how you can make your audio branding more “sound”: http://bit.ly/2NDs9P0

Article by Steve Keller

26/09/2018

the search to define and measure "audio roi" is a passion of ours. here's a peek into some of our thinking...

By Steve Keller “What does your brand sound like?” The rise of smart speakers and voice interactive technology is forcing brands to answer that questio...

21/09/2018

a bit of press in Guardian Labs about our work in the field of gastrophysics with Kitchen Theory and Crossmodal Research Laboratory...

Some hope to pair the two with scientific exactitude, while others prefer to leave room for the sublime. Andrew Dickens investigates the nascent field of ‘gastrophysics’

01/09/2018

we're in rio, sharing a crossmodal perspective on retail atmospherics and acoustical design at the Shopper Brain Conference (with a shout out to our friends and classmates from the Berlin School of Creative Leadership)

28/08/2018

working on a little something special in oakland...

11/07/2018

understanding the power of sound to shape perception and behavior comes with a responsibility to use that power wisely...

Humans are wired for sound. Steve Keller, one of the world’s leading experts in the field of audio branding, explores how brands are harnessing the power of ...

21/06/2018

gold lion

18/06/2018

another year, another cannes

14/06/2018

we'll be kicking around cannes next week at the Cannes Lions International Festival of Creativity - so keep an eye out for the cat in a hat.

we're interested in hearing your perspectives on audio in the context of marketing/advertising/branding- particularly if you're a planner, strategist, designer, or researcher.

so let's catch up on the latest in "audio alchemy" and the state of all things sonic: psychophysics, procurement, crossmodalism, testing, voice activation, creativity, audiobranding...

we're all ears!

06/06/2018

interested in a peek inside the "shopper brain" & the role sound plays in perception & behavior?

we're offering a crossmodal perspective on retail atmospherics & acoustical design this friday at NMSBA's Shopper Brain Conference in nyc.

join us!

Turning the Shopping Experience on its Head- How does a retailer achieve “experience,” “engagement,” and “stickiness”?- The role of color, texture, movement and contrast- From scientific lessons to practical in-store implementationsLyn M. Falk, Consumer Behavior Specialist & President, R...