Marcos Leal

03/08/2024

09/07/2024

Emotions are an important variable in the Marketing equation, that can help drive actions.

However, it is important to be authentic to what your company is and well connected to your audience's needs and ambitions.

Be emotional! But, be authentic!

06/07/2024

Authenticity matters!

Be real, be authentic. Authenticity resonates with people and builds lasting connections.

How many companies have shift towards extremes as a result of a new fancy word or trending topic or new leadership styles?

In order to build trust and long lasting connections, companies need to be true to what they are, to their portfolio and to their audience.

Tip: Stay true to your brand's value. Authenticity builds trust and loyalty.

05/07/2024

According to Edelman's Trust Barometer, 2024, Consumers will protect the brands they trust.

Those, who truly trust a brand, are more likely to purchase that brand, stay loyal to it, and advocate for it. Loyalty not only earns brands their customers' business, but it will also grant them forgiveness when makes a mistake.

In turbulent times, companies tend to focus on short term tactics like "lead generation marketing". While important, single minded strategy can be a harmful mistake for a business.

Tip: develop an ambidextrous team. One that can well plan and deliver a strategy, and build short term results as part of it.

04/07/2024

What are experiences?
They are multi-sensorial connections your product or brand can establish with your audience.
Therefore, they can strengthen the loyalty and advocacy towards your products and future launches.
A Mckinsey study refers to 71% of consumers expecting companies to deliver a personalized experience. Meanwhile, 76% get frustrated when it does not happen.
How to do it in such "digitally overlly and AI maniac" world?
We can talk more about thay!
😉

03/07/2024

Referência:
https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-value-of-getting-personalization-right-or-wrong-is-multiplying

03/07/2024

The concept of Human-to-Human (H2H) marketing was popularized by Bryan Kramer, a social business strategist and author. In his 2014 book "There Is No B2B or B2C: It's Human to Human ," Kramer emphasized the importance of authentic human connections in marketing, advocating for a shift from traditional business-focused strategies to more personal, empathetic interactions.

Philip Kotler's recent book, "H2H Marketing: The Genesis of Human-to-Human Marketing," co-authored with Waldemar Pfoertsch and Uwe Sponholz, also explores this concept. The book delves into the evolution of marketing towards a more human-centric approach, emphasizing the importance of understanding and connecting with customers on a personal level. Kotler, known as the father of modern marketing, expands on the H2H concept by integrating it with his extensive knowledge of marketing principles and strategies. This book further solidifies the relevance of H2H marketing in today's digital and highly connected world.

20/06/2024

20/06/2024

20/06/2024