Jelena Žovnikova

Jelena Žovnikova Seasoned business and financial advisor, trainer and mentor with over 20 years of experience

Jelena Žovnikova is a seasoned business and financial advisor, trainer, and mentor with over 20 years of experience. She has empowered 1,000+ entrepreneurs, startups, creatives, and NGOs to optimize business models, plan finances, and accelerate growth. Formerly with international consulting firms, Jelena now leads her own company, serves on the board of the Baltic largest rewards-based crowdfundi

ng platform Hooandja, pursues research as a PhD student at Estonian Business School, and is active in Startup Estonia’s regional development group. A trusted advisor, trainer and mentor in both Estonian and international incubators, accelerators, and entrepreneurial programs, she is passionate about fostering innovation and eager to collaborate with visionary entrepreneurs and ecosystem developers. Some of Jelena's cooperation partners are, e.g., Startup Estonia, Creative Estonia, Tallinn Business Incubator, Garage48, Estonian Refugee Council, Baltic Innovation Agency, and others. Jelena's main consulting fields include:
– company foundation,
– planning company’s development and launching necessary business processes,
– preparation of business plans/financial forecasts/budgets,
– choice and validation of a business model,
– company valuation,
– efficiency analysis,
– mapping funding sources,
– organization of a crowdfunding campaign.

Aeg lendab! Meie iduettevõtluse seminarisarjast on jäänud veel kaks viimast kohtumist. Kui soovid saada praktilist üleva...
25/11/2025

Aeg lendab! Meie iduettevõtluse seminarisarjast on jäänud veel kaks viimast kohtumist.

Kui soovid saada praktilist ülevaadet sellest, kuidas iduettevõtted toimivad, kuidas rahastust kaasatakse, kuidas teenusedisain ja bränding mõjutavad ettevõtte kuvandit ning kuidas müügioskusi arendada, siis tasub kindlasti kohale tulla.

Iga seminar koosneb kolmest osast:
1. Eesti iduettevõtluse ökosüsteemi ülevaade + rahastusvõimalused
Esineja: Jelena Žovnikova, seminarisarja juht, mentor ja koolitaja.

2. Külaliseksperdi ettekanne “Iduettevõtluse 10 reeglit teenusedisaineri ja brändingu strateegi vaatest”
Esineja: Dan Mikkin, teenusedisaini ja brändingu ekspert.

3. Interaktiivne müügisimulatsioon “Ärilahing”
Läbiviija: Ettevõtlusküla koolitaja Leno Kuura.

📍 26.11, 13:00–16:30 — Viljandi (eesti keeles)
FB-üritus: https://fb.me/e/91OjiJNDQ
Registreerimine: https://forms.gle/CqdKhbGNg5eYttEv9

📍 03.12, 13:00–16:30 — Narva (vene keeles)
FB-üritus: https://fb.me/e/6QqmsVItf
Registreerimine: https://forms.gle/8i1YNvni9sjrUxTHA

Osalemine on tasuta, kuid kohtade arv on piiratud ja registreerumine on kohustuslik!

Möödunud seminaride tagasiside oli väga hea — vaata pilte ja tule kindlasti kohale! 😊
Kommentaaridesse lisan ka Startup Estonia uudise lingi.

Startup Estonia Elina Dubova

Startup Estonia's free mentoring program is in full swing again, and I am happy to be one of the mentors. There are stil...
12/10/2025

Startup Estonia's free mentoring program is in full swing again, and I am happy to be one of the mentors. There are still some timeslots available until the end of November. Get in touch with me should you need advice in business development, business modelling and/or finances. I am looking forward to meeting you! The link to Startup Estonia's program description is in the comments.

P.S. The program is open to companies registered outside Harju-&Tartumaa and individuals from any Estonian regions.

(Photo by 𝐀𝐧𝐚𝐬𝐭𝐚𝐬𝐢𝐚 𝐊𝐢𝐯𝐢𝐬𝐭𝐢𝐤 Pʜᴏᴛᴏɢʀᴀᴘʜʏ.)

Mul on hea meel kutsuda sind ettevõtluse teemaliste seminaride sarjale!📅 14. oktoobrist kuni 3. detsembrini toimub 10 ta...
09/10/2025

Mul on hea meel kutsuda sind ettevõtluse teemaliste seminaride sarjale!

📅 14. oktoobrist kuni 3. detsembrini toimub 10 tasuta iduettevõtluse teemalist seminari eri maakondades.

Seminarid sobivad nii kogenumatele kui ka alustavatele (idu-)ettevõtjatele - samuti neile, kes tunnevad huvi ettevõtluse vastu, kuid pole veel kindlad, kas nende tee võiks olla pigem traditsiooniline ettevõtlus või iduettevõtlus.

Iga seminar koosneb kolmest osast:
1. Eesti iduettevõtluse ökosüsteemi võimalused
Esineja: mina, seminarisarja juht, mentor ja koolitaja Jelena Žovnikova

2. Külaliseksperdi ettekanne
Erinevates maakondades esinevad:

Anne Veerpalu – vandeadvokaat ja ettevõtja: Iduettevõtluse 10 reeglit juristi pilgu läbi

Leila Haugas – ekspordimentor ja kasvustrateeg: Iduettevõtluse 10 reeglit rahvusvahelise kasvu võtmes

Dan Mikkin – teenusedisaini ja brändingu ekspert: Iduettevõtluse 10 reeglit disaini ja brändingu vaates

3. Interaktiivne müügisimulatsioon
Mängu viib läbi Ettevõtlusküla koolitaja Leno Kuura.

👥 Oodatud on nii eraisikud kui ka ettevõtete esindajad.
💡 Osalemine on tasuta, kuid registreerimine on kohustuslik.

🔗 Rohkem infot ja registreerimine:
👉 https://startup-events.ee

📍 Seminaride kuupäevad, asukohad ja FB-ürituste lingid:
14.10. Pärnu: https://fb.me/e/36SuuURQZ
16.10. Rapla: https://fb.me/e/gMQBfCrli
28.10. Mõdriku: https://fb.me/e/38IJ1aBVn
05.11. Kärdla: https://fb.me/e/54fB7LLwC
06.11. Kuressaare: https://fb.me/e/f1lomdBGx
11.11. Põlva: https://fb.me/e/6RKzbAMHd
12.11. Valga: https://fb.me/e/2V53EMdgE
13.11. Võru: https://fb.me/e/8xC3aqWS4
26.11.,Viljandi: https://fb.me/e/91OjiJNDQ
03.12. Narva: https://fb.me/e/6QqmsVItf

Seminarid toimuvad "Iduettevõtluse teadlikkuse tõstmine regioonides" programmi raames. Programmi rahastab Startup Estonia.

Küsimuste korral vastan meeleldi.
Peatse kohtumiseni!!!

Registreeru tasuta ettevõtlusseminaridele üle Eesti. Õpi, leia uusi kontakte ja avasta oma potentsiaali Eesti startup-ökosüsteemis. September-november 2025.

One of my biggest dreams came true… and it involved 160+ creatives from across Estonia! (a long-read 😊 👇 )A little more ...
17/07/2025

One of my biggest dreams came true… and it involved 160+ creatives from across Estonia! (a long-read 😊 👇 )

A little more than a month has passed since the end of the 2nd batch of “Digital Transformation for Creative Entrepreneurs”, and I finally want to share my impressions!

This program became the realization of my long-cherished dream: to launch something of my own that truly brings value to entrepreneurs. My goal was to help creative people in a fast-changing world discover digital opportunities and use them to grow their ideas.

We hosted two batches in November 2024-June 2025. Kick-off events were held offline, and the mentoring and training program - online. The topics included: AI, UX/UI, digital accessibility, SEO, automations, digital sustainability, code vs no-code solutions, email and e-marketing, domains and hosting, digital PR, branding, Etsy, customer journey and personas, cybersecurity and more.

Each batch brought together 80+ teams working in diverse fields: design, fashion, education, tourism, mobile apps, handicrafts, video and sound, coaching and others. Ca 25–30 teams presented at the final demo days and received valuable awards from our partners. The majority of participants came from Ida-Viru and Harju counties, but nearly all Estonian counties were represented, which is a clear sign that such programs are in high demand.

I still can’t believe it happened. Reading the participants’ feedback makes me very emotional. I am very-very happy! It was tough, but very rewarding.

And the most important part: my gratitudes!

✅ Startup Estonia (Vaido Mikheim, Elina Dubova): Thank you for your trust and funding, which made the program possible and free for all the participants!

✅ My amazing co-organizers - Jelena Oshepkova, Liudmyla Mishchenko: Without you, I could have never been able to run the program! Thanks a million!

✅ Our mentors - Vera Zemscova, Julia Bulgakova, Jelena Oshepkova, Liudmyla Mishchenko, Darja Tokranova, Dan Mikkin, Konstantin Zhilin: You are the engine behind the program and your knowledge and expertise allowed us to have such high-quality contents. It’s pleasure and honor to work with you!

✅ Our partners - Smaily - intentionally simple email marketing and automation (Tanel Rand, Erkki Markus), Loginet Solutions (Konstantin Roomet), PRNEWS.IO (Alexander Storozhuk), EENA BPW Estonia (Ester Eomois), Atea Eestis (Raivar Vaher, Anni Umbleja), Sorainen Eesti (Mirell Prosa), sTARTUp Day (Jana Saastamoinen), ZenFrog Lab (Alexander Bitskov), Latitude59 (Liisi Org), Hooandja (Tuulike Mänd), Digit Conference (Noora Ustav), Loov Eesti (Eva Leemet), Estonian Business School (Andreas Veispak), Hanna Kibalchich-Poda: Thank you for your awards, bonus sessions, and your willingness to support creatives. It’s truly invaluable!

✅ All participants: You were absolutely awesome and we were very delighted to see your progress! Keep your enthusiasm and curiosity!

I hope to continue this program in the same or in a different format. If you’d like to collaborate, let's discuss!

Photos by: 𝐀𝐧𝐚𝐬𝐭𝐚𝐬𝐢𝐚 𝐊𝐢𝐯𝐢𝐬𝐭𝐢𝐤 Pʜᴏᴛᴏɢʀᴀᴘʜʏ and Jelizaveta Gross

My today's morning started at Raadio 4 / Радио 4. We discussed challenges and opportunities related to entrepreneurship....
20/01/2025

My today's morning started at Raadio 4 / Радио 4. We discussed challenges and opportunities related to entrepreneurship. In particular, we touched upon female entrepreneurship. The program is in Russian.

Женщины в бизнесе и начинающие предприниматели: какие барьеры всё еще существуют, какую роль играют менторы, и как найти баланс между обучением и действиями? В этом...

🌟 Digital Transformation for Creative Entrepreneurs journey update 🌟 Делюсь прогрессом программы дигитальной трансформац...
07/12/2024

🌟 Digital Transformation for Creative Entrepreneurs journey update 🌟 Делюсь прогрессом программы дигитальной трансформации для творческих предпринимателей

Our hackathon day for creative entrepreneurs at OBJEKT Narva has successfully concluded with remarkable participation - about 89 participants across almost 74 teams came together to explore digital transformation opportunities!

Program Progress:
✅ Kickoff Hackathon completed with 5 intensive workshops
⏭️ Now moving into our comprehensive online phase:
- In-depth webinars on digital business development
- Individual mentoring sessions
- Personalized digitization plan creation and implementation support - many teams are already working on their digital transformation strategies 🤩

📸 Check out the event photo gallery here https://bit.ly/digihackathon-photos - Big thanks to 𝐀𝐧𝐚𝐬𝐭𝐚𝐬𝐢𝐚 𝐊𝐢𝐯𝐢𝐬𝐭𝐢𝐤 Pʜᴏᴛᴏɢʀᴀᴘʜʏ for capturing these special moments!

Looking forward to supporting creative entrepreneurs through their digital transformation journey over the next two months.

🙏 A huge thank you to everyone who made this possible - our dedicated participants, generous sponsors, supportive partners, expert mentors, and our organizing team. This program is truly a collaborative achievement!

· · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · ·

🌟 Делюсь прогрессом программы дигитальной трансформации для творческих предпринимателей:

Хакатон для творческих предпринимателей в OBJEKT Narva успешно завершился с впечатляющими результатами - около 89 участников в составе 74 команд собрались вместе, чтобы начать свой путь дигитальной трансформации!

Прогресс программы:
✅ Стартовый и интенсивный (5 семинаров!) Хакатон удачно завершён
⏭️ Уже со следующей недели мы переходим к нашей онлайн программе:
- Углубленные семинары по разным темам и составляющим успешной дигитальной трансформации
- Индивидуальные менторские сессии
- Разработка и внедрение персонализированного плана дигитальной трансформации - многие команды уже активно работают над своими стратегиями 🤩

📸 Посмотреть фотогалерею Хакатона можно здесь https://bit.ly/digihackathon-photos - отдельное спасибо 𝐀𝐧𝐚𝐬𝐭𝐚𝐬𝐢𝐚 𝐊𝐢𝐯𝐢𝐬𝐭𝐢𝐤 Pʜᴏᴛᴏɢʀᴀᴘʜʏ за эти прекрасные кадры!

🙏 Огромное спасибо всем, кто сделал это возможным - нашим активным участникам, спонсорам, поддерживающим партнерам, опытным менторам и нашей команде организаторов. Эта программа - прекрасный результат нашей совместной работы.

📸 Photographer Anastasia Kivistik https://www.facebook.com/akiviphoto

04/12/2024
03/12/2024

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