07/10/2026
I built the most sophisticated outreach system I've ever seen. (If I do say so myself.)
It had AI-personalized emails, customization pulled from five tools, automated follow-ups, sequences that branched based on prospect behaviour.
It was actually quite beautiful.
But, the response rate was under 1%.
Why? Patchwork. While every tool worked, the system didn't.
Each piece was doing its job in isolation so none of it added up to a business that sounded like one entity, with one point of view, talking to one buyer.
I see this same thing happening in almost every business I walk into. Your problem is rarely a missing tool, it's that nothing is holding the tools together. You have no business coherence.
More software will never create that coherence, only strategy does.
That's the work I do now.