01/06/2023
Lesson 2: Business Idea Overview.
We have learned in the business plan introduction that there are 10 key points in business plan. The first one is business idea. What is business idea? Well, people can figure out what you sell if they see or hear your business.
For Example, Jesh located in Jigjiga, Ethiopia is all about slaughtering animals and selling their meats. Is that enough? Well, no. The customers will probably ask you "What is your business ideas?" in other word, why did you create this business in the first place, and what will it accomplish?
This is what Jesh says in its website at jeshplc.com/ "JESH PLC is a private limited company established with a vision to revolutionize the livestock industry in Ethiopia, specifically in the Somali State.
Our business idea centers around creating a sustainable and profitable abattoir that focuses on the production and export of high-quality meat products. Here is an overview of our business idea:
1- Livestock Sourcing: We aim to create and strengthen a robust supply network to ensure a consistent and reliable source of livestock for our abattoir. This involves establishing partnerships with local farmers and livestock producers, providing them with training and support to improve the quality of their animals and create a sustainable market for their livestock.
2- Modern Abattoir Facility: JESH PLC has invested over 1 billion birr in developing a state-of-the-art abattoir facility. Our facility is equipped with cutting-edge technology, advanced machinery, and modern refrigeration systems to ensure the highest standards of hygiene, efficiency, and food safety.
3- High-Quality Meat Products: We are committed to delivering premium-quality meat products to both local and international markets. Our focus is on producing fresh chilled and frozen meat products, including goat, sheep, beef, and camel meat. We prioritize organic farming practices, ensuring that our animals are raised in natural settings and fed a 100% grass diet, resulting in superior taste, texture, and nutritional value.
4- Export Market Expansion: With the support of USAID/Mercy Corps and other stakeholders, we have obtained international food safety certification, enabling us to export our products to global markets.
5- Our aim is to become Africa's most modern abattoir, known for processing a large volume of lowland goats and sheep. We are actively exploring opportunities to expand our export reach and establish strong partnerships with international buyers.
6- Job Creation and Livelihood Improvement: JESH PLC is dedicated to creating employment opportunities for the local community.
At full capacity, our abattoir can employ over 200-300 people, providing them with stable and rewarding careers. Additionally, through our training programs and technical services, we strive to improve the livelihoods of pastoral communities by empowering them with the necessary skills and knowledge to succeed in the livestock industry.
7- Commitment to Quality and Food Safety: Ensuring the highest standards of quality and food safety is at the core of our business. We have obtained international certifications and adhere to stringent hygiene protocols and industry best practices. Our commitment to quality assurance and food safety is reflected in every step of our operations, from animal handling and slaughter to meat processing and packaging.
8- Sustainability and Community Engagement: JESH PLC is committed to sustainable practices and social responsibility. We prioritize environmental stewardship, waste management, and the well-being of the communities we operate in.
We actively engage with local stakeholders, farmers, and community members to foster mutually beneficial partnerships and contribute to the overall development of the region.
JESH PLC's business idea encompasses a holistic approach to transforming the livestock industry in Ethiopia. Through our modern abattoir, high-quality meat products, market expansion, job creation, and commitment to sustainability, we aim to be a catalyst for positive change.
We are driven by our vision to create a sustainable livestock market, improve the livelihoods of pastoral communities, and establish ourselves as a trusted provider of premium meat products locally and internationally.
JESH PLC] - Revolutionizing the Livestock Industry, One Step at a Time"
As you see this business called Jesh explained well about their business ideas. They have listed several key points that shows the real reasons they had created this business in the first.
Throughout our study of business plan, we will using Jesh as an example, so stay tuned.
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Welcome to JESH PLC, a leading provider of premium meats and a pioneer in the meat processing industry. With our unwavering commitment to quality, sustainability, and customer satisfaction, we have established ourselves as a trusted name in delivering exceptional meat products to our valued customer...
