25/05/2026
DAY 06: Market Positioning
If you are not different in the market—then you are replaceable.
Listen—
In today's market, competition is not only high
But there is a war for attention
In this crowded market
Why should people choose you?
The answer to this question is—Positioning
Positioning does not mean just a logo or tagline
Positioning means—Creating a specific place for you in people's minds
When people hear your name—
Then a feeling, an identity, a value will instantly come to mind
This is strong positioning
The 4 elements of strong positioning—
Clarity
Who are you?
Difference
Why are you different?
Consistency
Are you giving the same message over and over again?
Relevance
Are you solving the audience's real problem?