16/04/2021
*** WHAT THE WORD "GUERRILLA" REFERS TO IN THE CONTEXT OF “GUERRILLA MARKETING” ***
In the context of warfare, “Guerrilla” refers to a certain type of warrior also called “insurgent”.
Guerrillas are heavily equipped, heavily trained, they have a perfect knowledge of the environment and a relentless desire to win the war.
A good example would be a small group of Guerrillas being able to seriously challenge a larger army of thousands of soldiers deployed on the ground.
It perfectly illustrates the fact that being of small size gives a decisive advantage. Applied metaphorically to the world of business, it suggests that being a smaller structure gives you a decisive competitive advantage in terms of speed, effectiveness and business agility.
If you want to succeed in today’s business world, you need to study Guerrillas’ traits and do what they are doing!
“Guerrilla Entrepreneurs” are heavily equipped with Guerrilla Marketing Weapons, they are heavily trained, they have a perfect knowledge of the business environment in which they operate and a relentless desire to win!
Now that you have all the essential ingredients to insure your business success, what you need to do is simple: study, constant practice, wash-rinse-repeat!
For more details, visit: www.officialchristophepoizat.com
Christophe J. Poizat is a Certified Guerrilla Marketing Coach trained by Jay Conrad Levinson and Mitch Meyerson with a practical coaching experience spanning over 14 years.
