Montres Serica

Montres Serica SERICA was founded on a simple desire: to create unique watches that are equally tough and beautiful.

Watches we would proudly wear, wherever life takes us, and potentially last a lifetime.

SERICA 7505 ‘Sunburst’The Time+Tide Studio EditionSERICA & Time+Tide are proud to introduce the first Boutique Edition, ...
13/08/2026

SERICA 7505 ‘Sunburst’

The Time+Tide Studio Edition

SERICA & Time+Tide are proud to introduce the first Boutique Edition, celebrating both a shared vision of contemporary watchmaking and the opening of the Time+Tide Studio in New York City.

Based on the Ref. 7505, this exclusive edition brings a new face to SERICA’s most compact professional chronometer. The intention was to create a more rock’n’roll expression of the 7505, paying tribute to music history and to a culture both SERICA and Time+Tide share a deep appreciation for.

For the first time, the enameled dial reveals a subtle two-tone sunburst gradient, shifting from warm brown to deep black. Its finish evokes the character, depth and patina found on early electric guitars, instruments that have shaped some of the most defining sounds in modern music.

This musical inspiration continues with the introduction of new brushed ‘nipple’ indexes, bringing a brighter steel presence to the dial. Their reflections echo the flamboyant style, jewellery and stage outfits of the blues and rock musicians of the 1960s.

Yet beyond its more expressive character, this limited edition remains profoundly SERICA. It is rooted in purpose-driven design, chronometric performance and everyday reliability. Compact, precise and built for use, it carries the same professional spirit as the Ref. 7505, with a dial that speaks in a slightly different voice.

The Ref. 7505 ‘Sunburst’ is available exclusively through Time+Tide Studios in New York City, London and Melbourne.

04/08/2026

Sharp lines. Clear purpose.

The 5303-2, defined by contrast, balance and character.

August is here.Bright colors, lighter days, and a whole month to make the most of.
30/07/2026

August is here.

Bright colors, lighter days, and a whole month to make the most of.

Not everything needs to be said out loud.Sometimes, the right light and the right object are enough.
28/07/2026

Not everything needs to be said out loud.

Sometimes, the right light and the right object are enough.

A record spinning. A summer afternoon unfolding.Your 7505 resting beside the turntable, in one of those moments when tim...
23/07/2026

A record spinning. A summer afternoon unfolding.

Your 7505 resting beside the turntable, in one of those moments when time no longer seems to matter.

21/07/2026

Golden light, Parisian rhythm.

The 1174 Parade, moving with its own quiet elegance.

A story worth sharing.From transmission and learning to chronometric certification in Besançon, this project brings toge...
17/07/2026

A story worth sharing.

From transmission and learning to chronometric certification in Besançon, this project brings together precision, passion and the desire to pass watchmaking knowledge on.

Discover the full story in the slides.

Pairing colors, textures and proportions.The grey dial of the 6190 meets the effortless tones of blue.A watch designed t...
15/07/2026

Pairing colors, textures and proportions.

The grey dial of the 6190 meets the effortless tones of blue.

A watch designed to adapt, without ever losing its character.

24/06/2026

From steel to leather, canvas or rubber, the 6190 changes character without ever losing its purpose.

Built as a true Field Watch, and as versatile as ever.

Same precision. Same balance. A different presence each time.

16/06/2026

The White Dial 5303.

The professional dive watch was built around a highly demanding set of technical specifications: extreme water resistance, magnetic resistance, underwater legibility, and the measurement of elapsed time, among others.
The SERICA Ref. 5303 was also designed with elegance and versatility in mind, ensuring that it remains equally relevant whatever the occasion or environment.

The Ref. 5303-2, with its porcelain-white dial, is a perfect example. It brings a rare, sharp, and luminous expression to the professional dive watch, echoing the architectural construction of the case, its precise finishing, and the use of high-end materials.

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75003

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