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Montres Serica SERICA was founded on a simple desire: to create unique watches that are equally tough and beautiful.

Watches we would proudly wear, wherever life takes us, and potentially last a lifetime.

14/10/2026

The SERICA 5303-3.

A distinctive silhouette, a deep blue dial and a design that has become unmistakably its own.

A closer look at one of the defining pieces of the SERICA collection.

12/10/2026

SERICA x PEUGEOT RCZ VISION
ELEGANCE IN MOTION
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Happy to announce that we joined forces with around the new PEUGEOT RCZ VISION Concept Car, in a collaboration born from a shared vision of design.
Designed as a true element of the cabin, the integration module was developed jointly by the PEUGEOT and SERICA design teams. It allows the watch to retain its full presence, legibility and identity, while fitting naturally within the lines of the PEUGEOT i-Cockpit®.
Once integrated into its module, only the front face of the case remains visible, transforming the watch into a true dashboard clock. Easily removable, it then returns to its original purpose and naturally finds its place back on the wrist.
At the crossroads of automotive design and watchmaking, this creation expresses the same pursuit of elegance, functionality and innovation, where every detail is conceived to serve both purpose and emotion.

Third time at We Love Watches and definitely our best one yet We came with watches. You came in numbers. Apparently, tog...
11/10/2026

Third time at We Love Watches and definitely our best one yet

We came with watches. You came in numbers. Apparently, together, we also created a few traffic jams around the SERICA booth đź«Ł

Sorry about that. Sort of.

More seriously, thank you to everyone who stopped by, waited, tried on a watch, asked questions, came back with friends, or simply took the time to say hello.

Three editions in, it still feels special to see so many familiar faces and just as many new ones.

Thank you, Paris.
We loved this one.

Glasgow, thank you.A few moments from a very special evening at James Porter & Son last week.Thank you to everyone who j...
08/10/2026

Glasgow, thank you.

A few moments from a very special evening at James Porter & Son last week.

Thank you to everyone who joined us, came to discover the collection, tried on a SERICA and spent some time with the team.

We couldn’t have asked for a warmer welcome. From the James Porter team, from everyone we met, and from Glasgow itself.

We’re incredibly happy to see SERICA represented in Glasgow by people who share the same passion and care for watches.

Until next time ✨

Meet the Ref. 7505 TXD : SERICA’s elevated 35mm field chronometer. It features the highly elevated, two-tone, high-contr...
06/10/2026

Meet the Ref. 7505 TXD : SERICA’s elevated 35mm field chronometer. It features the highly elevated, two-tone, high-contrast Tuxedo enamel dial—a true embodiment of versatility, transitioning seamlessly from the most elegant occasions to the most demanding environments.

29/09/2026

Two dials. One Parade.

Slate Blue and To***co each give the Ref. 1174 their own character, with linen-textured dials that reveal their depth through light and movement.

Two distinct interpretations, sharing the same proportions, elegance and attention to detail.

A closer look at both.

From New York City, with love.A full weekend, countless conversations, familiar faces and many new ones.Time+Tide’s Foun...
25/09/2026

From New York City, with love.

A full weekend, countless conversations, familiar faces and many new ones.

Time+Tide’s FounderFest was a chance to present the Ref. 7505 “Sunburst” Studio Edition in the metal, and above all, to spend time with the people who make this community what it is.

Thank you to everyone who stopped by, tried on a SERICA, shared a story, asked a question or simply came to say hello.

And a very special thank you to the entire Time+Tide team for having us and bringing everyone together.

Until next time, New York ❤️
Andrew McUtchen

22/09/2026

Four watches. Four distinct personalities. One SERICA family.

Seen side by side, the connection becomes clear. In the proportions, the lines, the details and the way each piece balances character with restraint.

Each model has its own purpose and identity, yet they all share the same design language.

Different expressions. Same family.

18/09/2026

New York, here we come.

This weekend, we’ll be joining Time+Tide for the first edition of FounderFest. A celebration of independent watchmaking, music, and the people behind the brands.

We’ll be there to present our latest collaboration in person: the SERICA Ref. 7505 “Sunburst” Time+Tide Studio Edition.

A new take on the 7505, and a project we’re very much looking forward to sharing with you in the metal.

For those planning to visit the NYC studio, see you at FounderFest!

Mark the date.The Ref. 5330 is making its way back.Two new deliveries are now expected. The first this September, follow...
15/09/2026

Mark the date.

The Ref. 5330 is making its way back.

Two new deliveries are now expected. The first this September, followed by another in November.

For those who have been waiting, your date is getting closer…

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32 Rue De Turenne
Paris
75003

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Samedi 11:00 - 18:00

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