Horoma

Horoma Horoma is a boutique architectural visualization strategy consultancy.

Museums were created to give us somewhere to go when the weather is crap.Old sketch from the archive.
22/06/2026

Museums were created to give us somewhere to go when the weather is crap.

Old sketch from the archive.

A solemn eventSimple case study for lighting strategies from From The Ground Up, Diamond 5.
19/06/2026

A solemn event

Simple case study for lighting strategies from From The Ground Up, Diamond 5.

The shardCase study scene from From The Ground Up about subtractive and additive lighting strategies. Real light is ... ...
17/06/2026

The shard

Case study scene from From The Ground Up about subtractive and additive lighting strategies. Real light is ... boring :)

All waiting outside because they are not fancy enough to be allowed in. Simple scene setup for additive and subtractive ...
15/06/2026

All waiting outside because they are not fancy enough to be allowed in.

Simple scene setup for additive and subtractive lighting strategies explained in From The Ground Up, Diamond 5.

Glass symphonyShot from the new sandbox scene developed for a workshop for Archviz From The Ground Up
30/05/2026

Glass symphony

Shot from the new sandbox scene developed for a workshop for Archviz From The Ground Up

Diamond 9 – Process Optimization dropped this week.If you feel like you have so many tools and so many options but no cl...
28/05/2026

Diamond 9 – Process Optimization dropped this week.

If you feel like you have so many tools and so many options but no clear path from brief to final image, you do not need yet another plugin, you need a pipeline. This Diamond walks you through a complete production workflow, including local AI integration, so you know what happens when from ideation to delivery.​

Here is some of what you will learn: how to structure a project timeline and its main steps, how to ideate with an AI copilot without outsourcing your taste, how to decide what belongs in 2D vs. 3D vs. AI, how to use contact sheets and culling to pick your best options, and how to automate parts of your postprocessing.​
From The Ground Up is my 9‑Diamond course on composition, the creative process and the business of making images that actually matter, and a couple of lessons from Diamond 9 – Process Optimization are available for free so you can preview the workflow before adopting it in full.

Learn more at www.horoma.school

The concrete vesselShot from sandbox scene used for one of the workshop of Archviz From The Ground Up
26/05/2026

The concrete vessel

Shot from sandbox scene used for one of the workshop of Archviz From The Ground Up

The parisianestDesign by
22/05/2026

The parisianest

Design by

Roughness vs softness vs coldness
20/05/2026

Roughness vs softness vs coldness

Diamond 8 – Career Development dropped this week.If projects are delivered and clients seem happy but your bank account ...
18/05/2026

Diamond 8 – Career Development dropped this week.

If projects are delivered and clients seem happy but your bank account tells a different story, the issue is not your talent, it is how your business is structured. This Diamond deals with pricing, boundaries and systems so you can build a practice that is sustainable instead of living from project to project.​

Here is some of what you will learn: how to choose clients wisely, the anatomy of a good contract, pricing from foundations to more advanced strategies, cash management between projects, and how to build presentation templates that actually help you close deals.​

From The Ground Up is my 9‑Diamond course on composition, the creative process and the business of making images that actually matter, and a couple of lessons from Diamond 8 – Career Development are available for free so you can see how the business side is handled before jumping in.

Learn more on www.horoma.school

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