Horoma

Horoma Horoma is a boutique architectural visualization strategy consultancy.

Glass symphonyShot from the new sandbox scene developed for a workshop for Archviz From The Ground Up
30/05/2026

Glass symphony

Shot from the new sandbox scene developed for a workshop for Archviz From The Ground Up

Diamond 9 – Process Optimization dropped this week.If you feel like you have so many tools and so many options but no cl...
28/05/2026

Diamond 9 – Process Optimization dropped this week.

If you feel like you have so many tools and so many options but no clear path from brief to final image, you do not need yet another plugin, you need a pipeline. This Diamond walks you through a complete production workflow, including local AI integration, so you know what happens when from ideation to delivery.​

Here is some of what you will learn: how to structure a project timeline and its main steps, how to ideate with an AI copilot without outsourcing your taste, how to decide what belongs in 2D vs. 3D vs. AI, how to use contact sheets and culling to pick your best options, and how to automate parts of your postprocessing.​
From The Ground Up is my 9‑Diamond course on composition, the creative process and the business of making images that actually matter, and a couple of lessons from Diamond 9 – Process Optimization are available for free so you can preview the workflow before adopting it in full.

Learn more at www.horoma.school

The concrete vesselShot from sandbox scene used for one of the workshop of Archviz From The Ground Up
26/05/2026

The concrete vessel

Shot from sandbox scene used for one of the workshop of Archviz From The Ground Up

The parisianestDesign by
22/05/2026

The parisianest

Design by

Roughness vs softness vs coldness
20/05/2026

Roughness vs softness vs coldness

Diamond 8 – Career Development dropped this week.If projects are delivered and clients seem happy but your bank account ...
18/05/2026

Diamond 8 – Career Development dropped this week.

If projects are delivered and clients seem happy but your bank account tells a different story, the issue is not your talent, it is how your business is structured. This Diamond deals with pricing, boundaries and systems so you can build a practice that is sustainable instead of living from project to project.​

Here is some of what you will learn: how to choose clients wisely, the anatomy of a good contract, pricing from foundations to more advanced strategies, cash management between projects, and how to build presentation templates that actually help you close deals.​

From The Ground Up is my 9‑Diamond course on composition, the creative process and the business of making images that actually matter, and a couple of lessons from Diamond 8 – Career Development are available for free so you can see how the business side is handled before jumping in.

Learn more on www.horoma.school

When you want to try AI enhancing on an old image and it basically looks the same because it was already over the top ba...
15/05/2026

When you want to try AI enhancing on an old image and it basically looks the same because it was already over the top back then.

Diamond 7 – Creative I/O dropped this week.If you find yourself staring at a folder of references thinking “do I just co...
13/05/2026

Diamond 7 – Creative I/O dropped this week.

If you find yourself staring at a folder of references thinking “do I just copy this?”, you are not alone—most people were never taught how to turn input into original output. This Diamond is about building a systematic creative engine so you can stop waiting for inspiration and start generating ideas on demand.​

Here is some of what you will learn: the two roots of creativity (fundamentals and experience), how to build and actually use a repertoire, how to analyze and interpret references instead of just collecting them, how to develop a personal style over time, and how to run a yearly work review that keeps you evolving.​

From The Ground Up is my 9‑Diamond course on composition, the creative process and the business of making images that actually matter, and a couple of lessons from Diamond 7 – Creative I/O are available for free so you can test this creative system on your own projects before you decide.

Learn more at www.horoma.school

Little Emma was looking at the home team getting their ass kicked, suddenly unsure she still wanted to marry the goalkee...
11/05/2026

Little Emma was looking at the home team getting their ass kicked, suddenly unsure she still wanted to marry the goalkeeper.

Design by and .archi

Diamond 6 – Color dropped this week.If you keep cranking saturation to make things “pop” and everything ends up looking ...
08/05/2026

Diamond 6 – Color dropped this week.

If you keep cranking saturation to make things “pop” and everything ends up looking radioactive, the problem is not the LUTs, it is a lack of structure in how you think about color. This Diamond gives you a way to design palettes, harmony and contrast deliberately instead of cycling through presets.​

Here is some of what you will learn: how to think about a world without color first, how to use Itten’s framework, how different color styles and atmospheres work, how to reverse‑engineer palettes you like, and how to build cohesive color schemes using greys, neutrals and undertones.​

From The Ground Up is my 9‑Diamond course on composition, the creative process and the business of making images that actually matter, and a couple of lessons from Diamond 6 – Color are available for free so you can see how structured color decisions change your images.

More on www.horoma.school

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