04/11/2022
I like to think of what I do as being a āwordiculturistā. Hereās why.
I was pottering around in the garden recently, and it struck me that gardening, editing and copywriting are actually very similar.
When Iām writing, Iām planting seeds and making sure that theyāve got everything they need to thrive. Without the right conditions, if the soil is too sandy or thereās too much direct sun, a plant canāt thrive.
Your messaging is similar. You need to communicate in language that your ideal client uses so they will connect with what youāre saying and feel like you āget themā. You also want to use the right tone.
When Iām editing, Iām looking at the general health of the writing. Maybe some of the text needs āfeedingā so the content makes more sense. I may need to move things around so that the overall look of the garden is better.
It may even be that something is growing in the wrong place entirely and needs to be dug up, or maybe something has become too āleggyā and just needs a damned good prune to return it to vigour!
I offer done-for-you editing and copywriting services to help your writing flourish, and training so you can become a wordiculturist too.
If youāre ready to increase the impact of your writing and are interested in finding out more, please pop by my website. You can also sign up for regular emails with hints and tips.