05/05/2026
Most sales incentives are built wrong..
They tend to over-reward the top performers and, without meaning to, switch off everyone else.
That’s why we’re loving what Sabil is doing with his Contact Web team supporting Coca-Cola Europacific Partners at the moment. It’s a simple raffle mechanic, tickets are earned for every sale, conversion, case sold, and even key call activity 👏
On the surface it’s straightforward, but what makes it effective is that everyone has a shot. It’s not just about hitting the top of the leaderboard, it’s about staying in the game throughout the day. That shift changes behaviour, you see more calls being made, more conversations happening, and a more consistent level of energy across the floor rather than short bursts from a handful of people.
In a lot of environments, consistency beats spikes. This kind of approach leans into that, rewarding the right behaviours while keeping the whole team engaged!
We’ve seen similar ideas create a noticeable lift in both energy and output, simply because people stay switched on for longer. Simple, inclusive, and effective! 😊
Curious to hear what incentive structures others have seen work well in practice.. 👀
