Make Your Marketing Count

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I help small business owners build confidence, get visible, and attract the right clients with simple, effective strategies.

What's the one thing in your business you keep meaning to sort but keep putting off?You know the one. It's been on the l...
14/06/2026

What's the one thing in your business you keep meaning to sort but keep putting off?
You know the one. It's been on the list for weeks. Maybe months.

Drop it in the comments. Sometimes just naming it is the first step. 👇

I started with a spreadsheet. Here's every system upgrade that changed my business and what I was waiting for before I m...
12/06/2026

I started with a spreadsheet. Here's every system upgrade that changed my business and what I was waiting for before I made each one.

I walked out of a job interview halfway through. Then they rang me back. What happened next took years to fully understa...
10/06/2026

I walked out of a job interview halfway through. Then they rang me back. What happened next took years to fully understand.

She walked into the meeting and said the number.No stumble. No pause. No apology. Just said it - clean and clear. The c...
08/06/2026

She walked into the meeting and said the number.

No stumble. No pause. No apology. Just said it - clean and clear. The client said it sounded great and booked her on the spot.

I want to tell you a bit about what happened before that moment.

She's an art therapist. We'd had a conversation (not a long one) where we looked at the way she'd been structuring her offer. Something wasn't sitting right, and when we looked at it properly, we found it. The structure of her blocks didn't fit her life, and the pricing didn't reflect the real commitment she was making.

We changed both.

A different block length - one that actually worked around her daughter's school terms. And a price that reflected the full picture.

That's it. No rebrand. No new service. No big marketing push. Just an honest look at the offer and the numbers.

Then she went to that meeting.
And said the number like she meant it.

That's what I love most about this kind of work - not the figure on the spreadsheet, but the moment someone stops apologising for their price. When the clarity you've done on paper becomes the confidence you walk into the room with.

Strategy isn't just about the numbers. It's about having something to stand behind.

If you've got a nagging feeling something in your business isn't quite right; the pricing, the structure, the offer - a Strategy Intensive might be exactly what shifts it. Link in the first comment if you'd like to find out more.

Finish this sentence for me:"The best decision I ever made in my business was __________."Doesn't have to be big. Doesn'...
06/06/2026

Finish this sentence for me:
"The best decision I ever made in my business was __________."

Doesn't have to be big. Doesn't have to be impressive. Could be the software that saved your sanity or the client you finally said no to.

Tell me in the comments - I genuinely want to know. 👇

My husband found me rocking on the bed.That's not a metaphor. That's what happened.I'd moved schools. Left the toxic dep...
04/06/2026

My husband found me rocking on the bed.

That's not a metaphor. That's what happened.

I'd moved schools. Left the toxic department, the head who chased me back to work after a car crash, all of it. I thought the next school would be different.

And for a while, it was. I was identified as someone who could add value. Given responsibility. Asked for my opinion. It felt like being seen.

Until the day my face didn't fit anymore.

I won't dress it up. Someone younger, shinier, with higher heels walked into the department, the SLT shifted, and just like that... I was invisible. Treated differently. Left out.

That was mental breakdown number two.

And my husband, who had already held me through so much, came home one day to find me rocking on the bed. Broken. Not coping. Completely lost.

I left that school too.

At the time I couldn't have told you why I kept going. I think some part of me knew, even then, that I had value. That I was a good teacher. That this wasn't about me, even though it felt entirely about me.
It took years to be able to see it clearly.

What I know now is this: when your environment tells you you're not enough, it is not evidence. It is noise.

And sometimes the bravest thing you can do is leave.

I was at an awards event a while back and someone asked the keynote speaker - owner of an engineering group, multiple co...
02/06/2026

I was at an awards event a while back and someone asked the keynote speaker - owner of an engineering group, multiple companies - what his biggest challenges were.

His answer stopped me.

"Pretty much the same as yours."

Recruitment. Cash flow. Customer service. The stuff that keeps you up at night when you're a small business owner? It doesn't go away when you get bigger. It just gets bigger with you.

More revenue. More problems. More of everything.

I found that oddly reassuring. Not because I want more problems, but because it shifted something for me about what we're actually chasing.

Because here's the thing. If more growth just means more of the same, then the question isn't "how do I grow faster?" The question is "am I getting the buzz from where I am right now?"

That buzz — the one you get when a new offer lands its first sale, or when an automation you built finally works the way it's supposed to, that feeling doesn't shrink as the business grows. Or at least it shouldn't.

If it does, that's worth paying attention to.

You don't have to want more to be doing well. If the business is giving you enough - financially, practically, personally - and you're still excited by it, that is not a consolation prize.

That is the goal.

What still gives you the buzz in your business right now?

If you've been following along this month, you'll have a sense of how I think about business.That the person behind it m...
30/05/2026

If you've been following along this month, you'll have a sense of how I think about business.

That the person behind it matters. That clarity comes before action. That there's no blueprint, just the right approach for you.

That's what I do when we work together.

In a Strategy Intensive we spend 90 minutes cutting through the noise, getting to what's actually going on in your business, and leaving you with a clear prioritised plan of action. Not generic advice. A strategy that's yours.

Right for you if you're stuck and not sure what to focus on. If you think you need one thing but suspect it might be something else. If you want a fresh pair of eyes without a long term commitment.

Start with a free 15 minute discovery call, let's have a conversation and see if we're the right fit.

Link in the comments. 💚

In-person events cost more than the ticket price.The ticket. The travel. The outfit. The childcare. The prep. And then t...
28/05/2026

In-person events cost more than the ticket price.

The ticket. The travel. The outfit. The childcare. The prep. And then the bit that catches me every time - the recovery afterwards.

Earlier this month I attended three award ceremonies in two weeks. By the end I was wiped out. Not because they weren't worth it. But because showing up fully in a room takes something from you that a day at your desk doesn't.

So how do I decide if an event is worth it?

Who is in the room and is it a different audience to the one I already have? What's the real return? What does it cost me beyond the money?

Not every event passes that test. And that's okay.

The ones that do, where you leave with something real, a connection, an idea, an opportunity - those are worth every penny and every tired day afterwards.

Be intentional. Not every room is the right room.

How do you decide which events are worth your time and energy? 👇

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