Rebel Research UK

Rebel Research UK Helping businesses to boost their customer lifetime value through user experience (UX) and customer experience (CX) research.

Making services and products better for people.

Last week was a busy one! and continued with collaborative work on a new holistic research, design and development pac...
19/11/2024

Last week was a busy one! and continued with collaborative work on a new holistic research, design and development package. We're very excited about this joint project!

At we're also working on a new creative offering merging our passions for art and research together 🔬👩‍🎨 (more to come on that later 👀)...

Happy birthday What an emotional day listening to real service users, volunteers and staff. It's so touching to hear th...
10/10/2024

Happy birthday What an emotional day listening to real service users, volunteers and staff. It's so touching to hear the impact has made on so many men's lives. Feel so privileged to get to help them with their digital needs 💚

When you work in a building where the facilities staff actually listen to you 🥹 Thank you
19/09/2024

When you work in a building where the facilities staff actually listen to you 🥹 Thank you

Loving my new work setting. Desperate to have a go at the ping pong table. if we get time on Friday we might have to te...
18/09/2024

Loving my new work setting. Desperate to have a go at the ping pong table. if we get time on Friday we might have to test it out 🏓

Recently I conducted some concept testing for a client and we used Fireflies AI to capture the sessions. It was a dream ...
12/09/2024

Recently I conducted some concept testing for a client and we used Fireflies AI to capture the sessions.

It was a dream to use and it made my life as a researcher a heck of a lot easier. BUT - and it's a big but - to my horror, during my analysis phase, I noticed that the tool had completely fabricated one of the key themes. Luckily, as an experienced researcher who likes to be thorough, I picked up on the mistake.

It got me thinking, what if a junior researcher had been working with the tool and took it for granted that the outputs were gospel?? We're facing a very real risk that research findings become at the least, useless and at the worst, dangerous. If we can't accurately capture what's going on in our research, the findings could lead us down entirely wrong paths. Imagine if we designed and built an entire public-facing service based on fabricated findings of what they actually need!

So, I've decided to start a dialogue about the benefits and risks of using AI. I'm hoping that other experienced researchers will get involved in the conversation and together, we can establish best practices when using AI tools for UX research.

Learning how to tender for contracts 👩‍🏫
10/09/2024

Learning how to tender for contracts 👩‍🏫

On average, for every £1 spent on making digital products or services more user friendly, you'll get about £100 back 👀Un...
16/08/2024

On average, for every £1 spent on making digital products or services more user friendly, you'll get about £100 back 👀

Unfortunately, not all businesses or organisations truly care about making their digital products accessible or usable. Often they say they do, but in reality they're more focused on the bottom line. That's understandable; businesses need to make profits and organisations are busy delivering core services. But what so many companies forget is that crafting great experiences for their people indirectly helps the bottom line!

So, here are some cold, hard numbers to remind everyone that better experiences = a great big whopping return on investment*

- Companies committed to enhancing their website experiences see a substantial rise in Key Performance Indicators, with conversion rates increasing up to 83%
- A good user interface can raise website conversion rates by up to 200%
- A great website experience can boost conversion rates by up to 400%
- 88% of individuals won't revisit a website after a negative experience
- The initial impression of a website is formed by the design for 94% of internet users
- 75% attribute greater credibility to well-crafted sites
- 79% of users dissatisfied with a website experience immediately start searching elsewhere
- 89% of potential clients and partners engage with competitors due to poor customer experience
- 83% of consumers think a seamless user experience across all devices is vital
- 9 out of 10 people think it’s important to access content in their preferred format
- A third of customers reported that they would stop buying from a business due to a single negative user experience

*Oh, and you also make more customers happy and help more service users! 😊😊

Prioritising and planning for digital refresh 🚀
19/07/2024

Prioritising and planning for digital refresh 🚀

A very colourful trip to York for a 'working' lunch with a new friend 🍻😊🌞
17/07/2024

A very colourful trip to York for a 'working' lunch with a new friend 🍻😊🌞

As the founder of , I wanted to share a bit more about myself. I've been grappling with how to 'come across' on Instagra...
12/07/2024

As the founder of , I wanted to share a bit more about myself. I've been grappling with how to 'come across' on Instagram given we provide b2b services and I'm still no closer to an answer but one thing's for sure, following the rules and the 'shoulds' makes me miserable. It literally hurts my soul. It doesn't feel authentic and let's face it, people can tell!

So, I've decided to just be me and I want to be all about that vibe. In the interest of being more human on Instagram, here's a picture of me from my time travelling south east Asia last year. I spent 3 months and a LOT of hard earned money on the trip that had been a dream since being little. Well, the original dream was to travel the entire world over a whole year but now I'm in my mid thirties I've learned that compromise is key!

I come from a working class background and my siblings and I experienced a lot of adversity growing up that could have sent us all on different paths. I'm so thankful that we chose to dream and be ambitious. I'm very proud of my twin sister for smashing her master's in public health in Brisbane (not jealous at all 👀) and my brother for becoming a qualified nurse 💪

Why am I going into so much detail? Because I never thought any of my dreams would come true but last year I spent 3 months exploring amazing landscapes and embracing fascinating, unfamiliar cultures. This year I founded and I've wanted to do my own thing for over a decade. Back when I was young, I didn't believe I'd ever be good enough to learn to drive or get into uni. I've surpassed all my own expectations and I realise all that worry was unwarranted. For anyone out there who lacks self belief, I'm here to say that you can still achieve what you want in life as long as you don't let it consume you. I don't think that lack of confidence will ever disappear for me but I'm able to push it to one side when it matters most. I was the painfully shy, quiet kid in school (unless I was in the art studio or tech workshops!) so if I'm able to push through that, anyone can 💪

I've lost count of how many times small business owners have said they can't afford to invest in improving the experienc...
09/07/2024

I've lost count of how many times small business owners have said they can't afford to invest in improving the experiences of their end-users through user-centred design. Another one I hear a lot is, "I only have a small 'brochure' website so I don't really need UX design". Let's demystify these common misconceptions...

1. Even if you are a tiny company and can't afford to hire a UX professional or get support from UX consultants, there are ALWAYS small things you can do to improve the experiences you provide your clients.

2. No matter how 'small' you think your product or service is, there are always opportunities for improving your end-users' experiences. Think of the last time you had to fill in an awful, online form or how frustrated you got the last time you found yourself lost in or totally perplexed by a small website.

We ALL experience frustration with tech, whether it's a huge inconvenience or little annoyances that build up. The devil is in the detail and if you think your thing is too small to bother refining, chances are you're contributing to the frustration people experience.

I probably sound a tad ranty 👀 Sorry, but it needed to be said 😂

Let's all do better even if it's just by taking baby steps.

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