insight6 Northern Ireland

29/09/2025

Customers expect personalisation, and it pays off when you get it right.

At insight6, we've pulled together a practical guide on why a personalised customer experience matters and how to get started without overcomplicating it.

A few highlights:

🔹 What the data says about customer expectations and the impact on revenue and ROI
🔹 Simple ways to personalise today: use your CRM properly, segment smartly, and offer relevant suggestions
🔹 How to measure it with NPS, CSAT, CES
🔹 How to keep the human touch alongside the tech

Read it here 👉 https://www.insight6.com/blog/why-personalised-customer-experience-matters/

25/09/2025

Want to enhance your customer experience and boost profitability? Subscribe to our CX (customer experience) Tips newsletter for the latest insights and strategies.

📩 Sign up here: https://ow.ly/nHxt50W2PFi.

Stay ahead with expert advice on building loyalty and improving CX!

23/09/2025

Nearly 50% of people say they’ve experienced poor customer service in the past year, and a key reason is a lack of humanity in support 🤖+🧑

The article below reveals that while customers value speed and efficiency, many feel let down by chatbots and faceless AI. In fact, 61% say they prefer to speak to a real person.

👉 https://bit.ly/4gjR2cz

The takeaway? AI isn’t the enemy, but it can’t replace empathy. The most effective CX (customer experience) combines technology with real human connection, building trust and loyalty at every step.

Are your systems striking the right balance? Get in touch for a CX review.

📥 [email protected]

22/09/2025

Are you ready to start your own CX business in Northern Ireland? The insight6 Northern Ireland franchise is up for sale.

Customer Experience is what sets great businesses apart, and demand for local CX experts has never been higher.

With insight6, you can build a thriving business backed by a proven model, expert support and a nationally trusted brand.

✔ The UK’s only CX franchise
✔ Scalable high-growth opportunity
✔ Be your own boss with a team behind you

If you're ready to turn your passion for CX into a successful business, find out how to join the insight6 network on our website. Link in comments👇

17/09/2025

Are you making these 6️⃣ CX mistakes?🔍

Explore them in our blog 👉 Link in comments

From ignoring feedback to making it hard for people to get in touch, our blog outlines the most common CX slip-ups. These are the things that frustrate customers and send them to your competitors without warning.

Spot them before they cost you more.

16/09/2025

How well do you really know your customer experience?🕵️‍♂️🛍️

What you think is happening and what actually happens aren’t always the same. That’s where mystery shopping comes in.

At insight6, we’ve delivered over 23,000 Customer Experience Reviews in the past 12 months, helping more than 500 UK brands identify gaps, improve consistency and improve their service.

Our trained reviewers interact just like real customers and report back fast through our secure portal. Every project is supported by a local CX specialist (us!) to ensure actions are taken and improvements are made.

From retail and hospitality to legal, education and healthcare, our mystery shopping programmes are built around your sector and your goals.

Find out how Mystery Shopping can drive real results for your business. Link in comments👇

15/09/2025

Are AI tools replacing humans in customer service or enhancing them?🤖

Moneypenny’s new blog explores 10 practical examples of AI in action. From virtual assistants to sentiment analysis and real-time agent support, it's a great read for any business looking to modernise their customer journey.

Read it here👉 https://ow.ly/EXoL50WSu3k

As Director of insight6 Northern Ireland, we know that AI works best when paired with real human empathy. The smartest service strategies use technology to empower teams, not replace them. When you get the balance right, customer experience becomes faster, more personal and more consistent.

How are you using AI in your CX strategy?

Discover 10 real-world examples of AI transforming customer service. Learn how the right mix of people and technology can improve responsiveness, free up your team’s time, and ensure every interaction feels effortless.

12/09/2025

What does it mean to be truly customer-first?🏆

The CX Excellence Recognition Scheme celebrates businesses that consistently deliver exceptional customer experiences as standard.

Earning the CX Excellence Mark shows that your organisation listens to customers, acts on insight, invests in teams and keeps raising the bar.

It’s more than a badge. It’s proof that your business puts customers at the heart of everything.

Does your business have what it takes to be recognised for CX excellence?

Learn more: https://ow.ly/JP4y50WQGN7

11/09/2025

Last week, our Director, David Anderson, attended — and as Chair of ReformNet co-hosted — the first joint meet-up with SOAR NI at Ulster Rugby’s newly branded Affidea Stadium.

We’ve been keen to bring these two brilliant business networks together for a while to explore the overlap in experience, contacts and energy. To give the session real purpose, we invited Ciaran Connolly from ProfileTree back for a deeper dive on AI.

Highlights:
🤖 Live demos of practical AI tools you can put to work straight away
🧰 Real examples from around the room—what’s saving time (and what isn’t)
💬 A lively discussion about the changing jobs landscape, including why some translators now charge more to proofread AI outputs when accuracy isn’t guaranteed

Big thanks to our hosts at SOAR NI for the warm welcome, and to Ciaran for an engaging, thought-provoking session. We’re already looking forward to the next collaboration.

At insight6 Northern Ireland, we’re seeing AI complement (not replace) the human interaction that underpins great customer experience. If you’re exploring AI in your business and want to keep customers at the heart of it, drop us a message.

10/09/2025

This is an interesting one. Are the challenger banks taking over from the high street banks? 🏦

The Competition and Markets Authority has just released the latest satisfaction rankings for UK banks. Find out who’s on top in the comments👇

Digital challengers like Monzo are leading the way in customer satisfaction, mobile experience and ease of service. Meanwhile, many traditional banks are falling behind.

Have you made the switch?💸