11/09/2026
Meet Gertrude. She’s got Southern charm, seaside soul and she’s certainly not afraid of a little colour. ☀️
Inspired by the warmth and generosity of the Southern USA, we created Gertrude’s as a character as much as a brand. Playful, welcoming and with just the right amount of retro.
That personality runs through everything. A hand-drawn identity that feels like Gertrude signed it herself. Sun-drenched saffron, peach, crimson and sky blue. Retro stripes, playful waves and vintage artwork. All flowing from brand into interiors, menus and every little detail in between.
Warm, nostalgic and made for long, lazy days by the pool.
Pull up a chair. Gertrude’s expecting you. 🌴