Laura Jane Johnson - Word Stylist

Laura Jane Johnson - Word Stylist Freelance copywriter >

I write words that get you noticed by the right people, helping you to win new work and grow your business.

And if you’re putting on the kettle, I’ll always say ‘YES’ to a tea

Based in Birmingham

WHAT ABOUT A LITTLE ALLITERATION?Otherwise known as using words with the same letter or sound at the beginning in close ...
09/02/2022

WHAT ABOUT A LITTLE ALLITERATION?

Otherwise known as using words with the same letter or sound at the beginning in close proximity to each other.

I’m not suggesting you write in tongue twisters. Too much alliteration can make your writing arduous to read.

But a frugal use of alliteration adds a potently poetic quality and a staccato stride to your writing.

Try using it to add reassuring rhythm and elegantly articulated emphasis to a sentence that feels a little flat.

For new followers, let me introduce myself…I’m Laura, a writer for all kinds of businesses. Wellness, health, broadcast,...
04/02/2022

For new followers, let me introduce myself…

I’m Laura, a writer for all kinds of businesses.

Wellness, health, broadcast, retail, lawyers, accountants, concrete, robots that can talk to you and treatments that will rid you of cellulite forever… I’ve written about a lot. And I love the random snippets of wisdom I can surprise people with because of this.

I love writing. When I was younger, I thought I wanted my own newspaper column with a swanky head shot and a weekly soap box on a subject of my choosing. I blame Carrie Bradshaw.

And it’s true, I love reading the musings of Caitlin Moran, Polly Vernon, Dolly Alderton and all those column writers who share their opinions and experience.

But after dabbling with this kind of writing (in a very low profile way), it turns out I’m much happier writing other people’s stories rather than my own.

Other things about me 👇🏻

🪧 I have zero sense of direction. I’m indebted forever to the wonder that is GPS.

🗣I’m from a long genetic line of chatters. I consider my proficiency to make small talk a talent.

🎭I’m calm and hard to ruffle 95% of the time. But catch me in that rare 5% and expect an onslaught of dramatic overreaction.

📚 I love children’s books. My dream is to finish writing one book before my daughters are too old to appreciate it.

👩🏼‍💻On that note, I’m half-way through my latest attempt at a children’s chapter book. My aim is to finish writing it before Easter.

Anything else you’d to like to know? Ask away.

My daughter has gleefully inherited the bookish tendencies and love of stories that I had as a child. She’s often found ...
02/02/2022

My daughter has gleefully inherited the bookish tendencies and love of stories that I had as a child.

She’s often found with her nose in a book (it’s Poppy in this photo sitting in her favourite reading spot in the window of ).

This morning, she shared a few pages of her notebook musings with us before she left for school.

After taking me through a detailed page of prompts and reminders she’d written for herself about her upcoming ballet exam, she shared a quote she’d copied from her latest read - A Mouse Called Mika by Matt Haig.

She enjoyed this passage of text so much she wanted to keep it somewhere special to remember it.

I can see why. The words struck a chord with me too.

So, I’m sharing them here for you to enjoy as well, courtesy of my Poppy, age 9 (and the author of course.)

Be yourself. Write in your way. That’s the most simple way to perfect your tone of voice.

Can swearing be a legitimate part of your brand’s tone of voice?The image says it all. Me attempting to swear🤦🏼‍♀️As som...
26/01/2022

Can swearing be a legitimate part of your brand’s tone of voice?

The image says it all. Me attempting to swear🤦🏼‍♀️

As someone who finds swearing awkward and unnatural, I’m often left in awe of how some people seem to be able to scatter profanities into their prose with such ease and panache.

Their flair for foul-language, somehow allows them to litter their writing with words that are distinctly risqué, but they manage to do this in a way that ends up being eloquent and entertaining.

When I see this, I admit, I feel tempted to add a fruity phrase or two into my social media captions for impact. But I’ll (probably) never actually do it.

My latest blog post explains why it’s not part of my tone of voice, but also why you might choose for it to be part of yours.

Plus there are five tips on how to avoid some of the pitfalls of swearing in writing.

Link in profile.

Also, I would love to hear your views on this (however, you wish to express them). My comments are open to your curses!

GOOD INTENTIONSI can be impulsive. And there are certain times of year where my spontaneity is more likely to become pro...
21/01/2022

GOOD INTENTIONS

I can be impulsive. And there are certain times of year where my spontaneity is more likely to become problematic (to me).

New year is one of them. I blame all the brain space and excess energy I accumulate over the Christmas break. Having a January birthday also feeds my tendency to over analyse my shortcomings at this time of year.

It inevitably means I get swept up in the excitement of a fresh start. I get carried away. I’ll sign up for a 10K, commit to making 7 new healthy dishes including apple cider vinegar, throw out all the sugar in the house, make grand plans to master some kind of house DIY skill, start writing a book and decide to introduce 10 new arms to my business. All at the same time.

Then reality kicks in. I flounder. And then everything gets downgraded.

This year I’ve resisted the new year, pre-birthday urges to over-promise on the self-improvement front. Of course, I've plenty of good intentions (definitely not resolutions 😉) but hopefully they’re more realistic. We'll see.

But a couple of things I’m keen to do are 1) write more (for me, not clients). And 2) read more (for me and not just my children).

And that’s why I’ve written my latest blog. Link in profile.

TODAY I’M ANGLE GRINDINGBreaking down a subject to sharply articulate a client’s personal twist on a tale. Angle grindin...
21/10/2021

TODAY I’M ANGLE GRINDING

Breaking down a subject to sharply articulate a client’s personal twist on a tale.

Angle grinding is my way of fine-tuning the focus of my writing so my clients have something unique and captivating to share.

This can sometimes mean deliberately provoking a debate with the forceful passion of a particular viewpoint.

But often it’s a gentler nudge to inspire readers to think about something in a different way.

Giving your writing an angle isn’t easy (the grind is real people 😊), but when you get it right, it’s super powerful. And you’ll reap the rewards with the engagement you get in return.

So, that’s why I’m doing today. What about you?

MY 10-STEP EMOTIONAL ROLLERCOASTER OF WRITINGAs I’m now in my 12th year of being a freelance writer, I’m painfully aware...
18/10/2021

MY 10-STEP EMOTIONAL ROLLERCOASTER OF WRITING

As I’m now in my 12th year of being a freelance writer, I’m painfully aware of the turbulent path I can’t help but follow when I’m writing.

1. Project lands - I’m so excited, the adrenalin is pumping and I CAN NOT wait to start writing.

2. This is brilliant, fantastic ideas are literally raining from my brain onto the page.

3. OK, this is starting to get out of hand now, the ideas keep coming. Please make them stop 😩.

4. No, no, no, no, no. What am I doing? This is a complete and utter mess.

5. Uh, this is getting worse by the minute.

6. That’s it, I’m doomed. I have ZERO talent and no right to call myself a writer.

7. I’m done. This time I really am going to have to tell the client I’ve failed.

8. Now, stop right there one minute. Put that email to the client on hold Laura, it’s all starting to sound pretty good.

9. In fact, take it all back, I’m an absolute writing genius – this is the best thing I’ve ever written.

10. They are going to love this – I literally can’t wait a second longer to send this to my client.

Every single project sees me going through the same torturous cycle. But it’s kind of what I love about writing too.

And the photo for this caption? Well, this is the face of me pondering the writing journey ahead (with an essential coffee in hand obvs 😂 ) as I embark on a new project this week.

Based on the above, I’m predicting Wednesday could be tough. Make a diary note to send over positive vibes 😆

MY TABLOID TALEWhile tidying out a much-neglected corner of my home office last weekend, I stumbled across a dusty cutti...
14/10/2021

MY TABLOID TALE

While tidying out a much-neglected corner of my home office last weekend, I stumbled across a dusty cuttings folder containing a collection of my first articles to appear in print publications.

Cutting out and keeping articles for prosperity was a custom I abandoned within a year of becoming a freelance writer. Partly because print was already dying by this point 😞, so most of my words were were being published online. And partly because (fortunately) I got too busy to spend my time scrapbooking.

But now, I wish I’d kept it up. I remember the newspaper cutting shown in the image here being a particular meaningful one at the time. A few months before this article appeared in print, I’d decided to abandon a well-paid corporate marketing career and threw myself into a whimsical dream to become a freelance writer. At that point, seeing my words in print in a national newspaper felt like a monumentally important milestone.

This was my first article to be commissioned by a real-life, national newspaper (the Daily Express). There was a make-up artist and photographer involved and I was shocked when a little article about me turned into a centre spread.

But with this ego box ticked, I never really pursued this more first-person type of journalism any further. I think when I first dreamed of writing, I thought the best job in the world would be to have my own opinion-laden column in a Sunday supplement. But it turns out writing about myself and my opinions on life just doesn’t particularly float my boat.

For me, helping other people to tell their stories is a far more rewarding way to focus my efforts.

FAMILY WALKSDuring lockdown and ALL those daily walks, I ended up writing a poem (of sorts) to capture (a slightly rose-...
07/10/2021

FAMILY WALKS

During lockdown and ALL those daily walks, I ended up writing a poem (of sorts) to capture (a slightly rose-tinted obvs) reflection of the joy walking has added over the years to our family life.

I’m definitely not a poet but in the spirit of National Poetry Day I thought I’d share 😊
——————

Before we were parents, going for a walk would be,
Peaceful, hands entwined, the odd snog under a tree.
Staying strictly to footpaths, and admiring nature’s beauty,
We’d respect conservation - isn’t it a grown up’s duty?
The countryside was a spectacle we’d look at with awe,
We’d admire it with wonder, but that’s all we saw.

Then along came a daughter, and her sister two years later,
And suddenly a humble log became a sleeping alligator.
The mysterious caverns created by gnarly tree roots,
Are now homes to fairies with pom-pom toed boots.
We stray off the footpaths, scurrying into the woods,
Create stories about Mr Squirrel and his bountiful goods.
The birdsong is the chatter of Cinderella’s best chums,
Foraging for the princess – apples, pears and sweet plums.
The bees buzzing loudly are stuck in a maze,
Frustrated and blinded by the thick pollen haze.
And the frogs that are hopping on the lush lily pods,
Are bouncing to the beat of the woodpecker’s nods.
The trees bending together, to make a long leafy arch,
Give an escape tunnel for moles leading a march.
You may see a swan, usually poised and proper,
Losing its rag with a noisy grasshopper.
And the goose who looks so suspiciously around,
Is actually guarding a golden egg it’s just found.

Who knows if a giant sits atop the tallest pine tree,
But we use our imagination and it’s easy to see.
Together we reveal nature’s stories everywhere we go,
It’s one of the benefits of walking so slow.

HI THERE 👋 As I’m welcoming a few new followers, I thought a little re-introduction would be polite. So here I am. Laura...
28/09/2021

HI THERE 👋

As I’m welcoming a few new followers, I thought a little re-introduction would be polite.

So here I am. Laura. A writer. A wife. And a beaming mummy to my 2 little cherubs 👨‍👩‍👧‍👧 You’ll probably see my clan pop up on here from time to time because frankly, they’re far more entertaining than me.

I’m very proud to be a nice person (there’s nothing wrong with a smiley disposition and a propensity to be helpful).

And the good news is I have a flair for writing content that makes businesses immensely more likeable too.

My feed is a little insight into the behind the scenes of a writer, some frivolous ponderings from my brain, and a helpful scattering of my writery wisdom.

A few other things you probably should know…

⚡️I drink too much tea and coffee. But I’ll always tell you I intend to drink more water.
⚡️I hate custard creams but have recently acquired a taste for Biscoff creams.
⚡️I’m a bit of a nutrition and wellness nerd – you should see my supplement cupboard.
⚡️I love reading with my children and writing children’s fiction would be my dream career.
⚡️I love taking photographs that capture a moment.
⚡️If I don’t get a good dose of fresh air and exercise, I turn into a frustrated ball of pent up energy.
⚡️Sometimes I just need to see the sea.
⚡️I consider myself an introvert. But one of my favourite things is talking to new people.
⚡️I was a gymnast and am pretty proud to be able to pull off a decent cartwheel even at age 41.
⚡️I have an irrational fear of wobbly teeth, which my 6 year old and 8 year old are forcing me to confront.
⚡️I love quirky, independent brands and try to shop small as much as possible.
⚡️But two of my most prized possessions are my Gucci belt and my Jimmy Choo shoes.

I love to chat, so please feel free to say hi.

Laura x

Address

Birmingham

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