Edmonds Strategy

20/08/2026

Where will you find your next opportunity?

I'm sure a lot of people reading this will, at some point, be thinking about new business, new leads or new ways to move their business forward. So where do we find new opportunities?

It could be…

🌱 A conversation you weren't expecting
🌱 A chance meeting
🌱 Someone you haven't spoken to for years
🌱 An existing customer
🌱 A referral
🌱 A new partnership
🌱 A change in the market
🌱 Or something that's been right in front of you all along

The point is, with all of these, you have to be open to the conversation and willing to engage.

‘New business’ is such a massive topic. But I see opportunity as being around us all, all of the time. Sometimes, it's simply about being ready to look.

Nobody turns the world off..... It's always on, waiting for you to get involved.

Once you start looking, you begin to notice the seeds of opportunity that are already there. 🌱

So perhaps the question isn't just:

“Where will you find your next opportunity?”

It's also:

“Are you ready to find your opportunity?”

26/05/2026

One of the most valuable exercises a business can do is create a clear business development flow chart showing every stage of the pipeline from initial enquiry through to conversion and ongoing account management. Why?

Because opportunities often don’t disappear due to lack of potential — they disappear due to lack of movement.

A defined process helps teams:

✅ Understand exactly where every opportunity sits
✅ Identify bottlenecks slowing progression
✅ Maintain momentum through each stage
✅ Improve accountability across the team
✅ Create consistency in communication and follow-up
✅ Forecast revenue more accurately

When everybody understands the journey from prospect to customer, business development becomes proactive rather than reactive.

Momentum matters. Small delays between stages can quietly dilute and remove otherwise strong opportunities.

If you are a business owner with a pipeline that feels inconsistent, unclear, or difficult to manage, mapping your process visually can be a powerful first step towards improving conversion and creating a stronger sales structure.

Have a successful week!

Kath - Edmonds Strategy

T: 01274 265 970
E: [email protected]

25/03/2026

You've been networking and made some great connections ...what next? 🤔

Business leaders take time out of their day to have valuable conversations with like-minded professionals. It's a top priority to make this time invested work for you.

1. Follow up fast⚡- make sure you reach out within 24/48 hours whilst the conversation is still fresh

2. Add value early 💡 - it's not about selling, it's about adding value and understanding your network by offering help

3. Create clear next steps 🗓️ - conversations get lost in busy lives, plan something in where good conversations are happening

I support business owners in maximising sales by working with them to look at their whole sales strategy. Networking can be a really good way to get things moving....focus on the bit after the event as much as the time at the event!

20/03/2026

🚀 Exciting update! Edmonds Recruitment is now Edmonds Strategy Ltd. The business has evolved from recruitment since our establishment in 2018 to focus entirely on sales strategy, business development and commercial growth consultancy.

I look forward to continuing the journey with you under our new name. Thank you for your support over the years - Kath Edmonds.

Find out more about how we help business owners at our website!

Supporting SMEs in Yorkshire

20/08/2025

Introducing the new arm to our business: Edmonds Strategy!

What can Edmonds Strategy help with?

We work with innovative MDs and Business Leaders as your external sales support operation, assisting with new business, lapsed business, customer retention, growth of existing accounts, sales pipeline management and sales process success. We can:

💥 Collaborate with you to manage this sales management workload
💥 Hands on engaging with your lapsed and previously interested customers
💥 On-boarding of new customers, retention of customers
💥 Outreach business development campaigns
💥 Manage your sales pipeline
💥 Supporting in reviewing your sales process
💥 Double your efforts in September to set you up for a successful quarter

If you are anticipating a busy September, want to catch the wave and would appreciate a complimentary 30 minute call to discuss how this could work for you, please get in touch!

T: 01274 265970
E: [email protected]

Supporting SMEs in Yorkshire

19/05/2025

Starting off the week with BRAND NEW EDUCATION roles available in Bradford and Leeds! Have a look through - if you or someone you know is looking for an opportunity in the West Yorkshire area, please get in touch to find out more and for next steps.

Here are the new roles available:

✅ LEARNING SUPPORT ASSISTANT (SEN) - BRADFORD
✅ SOCIAL SCIENCES TEACHER - LEEDS
✅ HUMANITIES TEACHER - BRADFORD
✅ SCIENCE TEACHER - BRADFORD
✅ MUSIC TEACHER - BRADFORD

And here are the contact details to get in touch!

T: 01274 265970
E: [email protected]

02/05/2025

If you were going on a trip, you would write an itinerary. If you wanted ingredients for a meal, you'd write a list. So if you want a successful project, you would write a plan.

Sometimes we set off on a journey without thinking things through, which whilst can be fun, can make the process much longer and more hazardous than it needs to be.

💡Tip for the weekend:

Get your pen and paper out 🖋️📄 and use the 'back-track' process for YOUR ideas and upcoming project journeys!

1️⃣ What do I want the result to be (right)
2️⃣ Where am I now (left)
3️⃣ What are the steps between (middle)

Step 3 is THE WORK. This is the part where your questions are. This is what creates your PLAN... Answer these questions and you can travel from left ↩️ to right ↪️ 🚀

So... Ask yourself this weekend...
What are the questions that I don't have the answers for? 🤔

04/04/2025

'I didn't know that about you! I'm so pleased I asked!' A thought for you as you head into the weekend... Value every single conversation that you have.

We've all heard the phrase 'you don't know what you don't know'! The power of the unknown is huge! How many times has a chance conversation changed your path in a significant way?

This weekend, remind yourself to take this open minded approach with you as you engage with people who have taken the time out to speak directly with you. Get to know them and be brave in allowing them the opportunity to get to know you. Who knows where it could go?

One chance discussion could lead to all kinds of possibilities for both people involved. Here's some practical tips:

✅ Engage in meaningful and respectful conversation
✅ Be curious
✅ Think in context about what you may not know about each other
✅ Ask the right questions
✅ Write down some clear objectives so your conversation has purpose
✅ Listen thoroughly to everything
✅ Be willing and open

Remember, the magic happens when you realise both people have taken this approach 💫 and see what happens next!

How do you approach meaningful conversations?