Edmonds Strategy

26/05/2026

One of the most valuable exercises a business can do is create a clear business development flow chart showing every stage of the pipeline from initial enquiry through to conversion and ongoing account management. Why?

Because opportunities often don’t disappear due to lack of potential — they disappear due to lack of movement.

A defined process helps teams:

✅ Understand exactly where every opportunity sits
✅ Identify bottlenecks slowing progression
✅ Maintain momentum through each stage
✅ Improve accountability across the team
✅ Create consistency in communication and follow-up
✅ Forecast revenue more accurately

When everybody understands the journey from prospect to customer, business development becomes proactive rather than reactive.

Momentum matters. Small delays between stages can quietly dilute and remove otherwise strong opportunities.

If you are a business owner with a pipeline that feels inconsistent, unclear, or difficult to manage, mapping your process visually can be a powerful first step towards improving conversion and creating a stronger sales structure.

Have a successful week!

Kath - Edmonds Strategy

T: 01274 265 970
E: [email protected]

25/03/2026

You've been networking and made some great connections ...what next? 🤔

Business leaders take time out of their day to have valuable conversations with like-minded professionals. It's a top priority to make this time invested work for you.

1. Follow up fast⚡- make sure you reach out within 24/48 hours whilst the conversation is still fresh

2. Add value early 💡 - it's not about selling, it's about adding value and understanding your network by offering help

3. Create clear next steps 🗓️ - conversations get lost in busy lives, plan something in where good conversations are happening

I support business owners in maximising sales by working with them to look at their whole sales strategy. Networking can be a really good way to get things moving....focus on the bit after the event as much as the time at the event!

20/03/2026

🚀 Exciting update! Edmonds Recruitment is now Edmonds Strategy Ltd. The business has evolved from recruitment since our establishment in 2018 to focus entirely on sales strategy, business development and commercial growth consultancy.

I look forward to continuing the journey with you under our new name. Thank you for your support over the years - Kath Edmonds.

Find out more about how we help business owners at our website!

Supporting SMEs in Yorkshire