27/08/2026
Spent this morning at AS Colour in Leeds.
The question I get asked most by new clothing brands is “can I see the garments before I commit?” Fair enough — weight and hand feel are the two things you can’t judge from a screen.
So anyone launching a brand with us can now come into the Leeds store with me and go through the full collection in person. Weekend appointments too, since most founders have a day job.
Thirty years in Bradford textiles and it still surprises me how many people order garments they’ve never held.
Anyone else find customers want to see and feel before they buy, or is that just apparel