Kirsty Spain - Kajabi Tech Expert, Lewes, Brighton and Hove (2026)

19/06/2026

Most coaches think they're dealing with a boundaries problem but often, they're dealing with a design problem.

A client sends a message asking for a quick call.

Nothing unusual.

But before you've even replied, you've mentally started reorganising your day.

You look at your calendar, move a few things around wondering whether tomorrow would be better, trying to find a slot that works.

Because they're a client, of course you want to help.

So you send the Zoom link, jump on the call, talk it through and problem solved, until the next time.

But recently, I've started asking a different question.

Not "when can I fit this in?"

But "why did they need the call in the first place?"

Because most of the time, the call isn't the issue.

It's the symptom.

Maybe they weren't sure what happened next.

Maybe they couldn't find the information they needed.

Maybe they didn't know where to ask the question.

Maybe they were looking for reassurance because the process hadn't given them any.

The call becomes the solution to a problem that should never have existed.

And when that happens over and over again, something interesting starts to happen.

You become the onboarding.

You become the process.

You become the reminder system.

You become the place clients go whenever they're unsure of anything.

At first, it feels like excellent client care.

Then you wake up one day and realise your business only works because you're constantly holding it together.

This isn't about building walls between you and your clients.

It's not about being inaccessible.

It's not about sitting on a cloud somewhere telling people to figure it out themselves.

It's about building a business that can support 50 clients as well as it supports 5.

A business where clients know what to do, where to go, and what happens next.

A business where calls are valuable because they're needed, not because they're filling gaps.

The businesses that scale aren't the ones with the strictest boundaries, they're usually the ones with the clearest systems.

Because when the journey is designed well, your clients need more of your expertise...

And a lot less of your availability.

17/06/2026

It's not your marketing. It's not the algorithm. It's not the economy.

It's that your buyers have been burned and they're spending differently because of it.

They bought the course. They joined the membership. They sat through the webinar. And most of the time, they didn't get the result they paid for. Not because they were lazy but because self-paced, low-touch delivery doesn't actually work for most people and they've figured that out.

The bar is higher now. The trust is lower. And the coaches feeling it most are the ones still selling the same way they were three years ago.

The ones having their best years went smaller. Fewer clients. Higher price. Deeper work. Actual access. A backend that matches the promise they're making on their sales page.

If your offer has evolved but your infrastructure hasn't kept up that's worth looking at.

15/06/2026

When did you last make a business decision that wasn't influenced by what someone else was doing?

Not your mentor.

Not the loudest person in your industry.

Not the trend every other coach seems to be following.

Your decision.

Because somewhere along the way, a lot of coaches stopped designing businesses and started collecting ideas.

A Voxer day because everyone had one.

A Facebook group because that's what programmes looked like.

Weekly calls because that's what "high-touch support" was supposed to be.

A mastermind because everyone else was launching one.

But here's the question I keep coming back to:

If you'd never seen another coaching business before, would you build yours the same way?

Would you choose the same support structure?

The same delivery model?

The same client experience?

Or have you inherited a lot of decisions you never consciously made?

The coaches with the most sustainable businesses aren't always the ones doing the most.

They're usually the ones who've questioned the most.

What have you built because it genuinely works for your clients?

And what have you built because you thought that's what a successful coaching business should look like?

I'd love to know:

What's something you've wanted to try in your business but haven't yet because nobody else seems to be doing it?

12/06/2026

You raised your price, now let’s raise the experience.

When you cross that £2K offer mark, people aren’t just buying your process, they’re buying how it feels to be inside your world.

So if you’re charging +£2K but your course still looks, sounds, and feels like the beta version… It doesn’t matter how good your content is, the perception is costing you.

If I were you, I’d start here:

→ Build a premium-feel portal that looks and behaves like your brand
→ Refine your onboarding so your clients feel held before they even start
→ Tighten your pacing to eliminate overwhelm and build confidence
→ Add the emotional layer that makes every module feel considered, not crammed

Because premium isn’t about slick. It’s about seamless and your clients feeling taken care of in the details, not just delivered to.

You don’t have to DIY this, that’s exactly what I build with you inside The Complete Build.

You bring the transformation and I’ll engineer the experience.

DM me BUILD and let’s give your £3K offer the delivery it actually deserves.

10/06/2026

'I'll finish setting that up next week.'

I know you’ve said it about the automation sequence, the checkout flow, the onboarding emails. The funnel that was almost done back in December.

None of it is broken, it's just... not quite finished.

So you default to what you knows works. The Google Doc with all the links. The manual welcome email you’ve typed so many times you could write it in your sleep. The Dropbox folder you update yourself after every sale.

This is you running a premium coaching business on a patchwork backend whilst Kajabi is still sitting there, half-built, doing about a third of what you’re paying for. The automations half-finished, funnels untouched and the onboarding sequence still in draft.

But the workarounds are working perfectly.

The problem with a workaround is that it works just enough to stop you fixing the real thing.

Every week it stays unfinished is a week of time you're spending, effort you're doubling, and a client experience that doesn't match the premium you're charging.

That's what a Complete Kajabi Build solves. Not just the tech but the default loop you've been stuck in.

DM me 'BUILD' if your default has gone on long enough.

08/06/2026

You built the platform, made the sale and showed up.

But if your backend is...

🔶Missing automations Kajabi includes by default
🔶Still sending “here’s your login” vibes
🔶Depending on you to patch every tech moment manually
🔶Only offering one payment option and silently losing buyers who prefer Klarna, Apple Pay, or PayPal

…it’s not a strategy, you (and your clients) deserve better.

You don’t need more content, you need cleaner flow, smarter touchpoints - a system that quietly converts not just looks pretty.

Kajabi can do it all but only when it’s built like a business, not a brain dump.

DM me BUILD if you're done guessing and want the whole backend built for you.

05/06/2026

Did you design your programme support around what your clients need or around what you thought a "proper" programme was supposed to look like?

Most coaches don't design their support structure, they inherit it. They join a programme, see how it's set up, and replicate it without ever asking whether it actually works.

Here is what you are missing…
👉🏻 Voxer means you're essentially on call with no clear off switch.
👉🏻 A Facebook group is a platform you don't own that your clients are leaving.
👉🏻 And a weekly call is locked in your diary whether you have 2 clients or 20.

None of this is wrong if you chose it because it fits the result you're promising and the life you're building.

But if you chose it because it looked like what a “proper” programme should have, then it’s worth asking the question.

The best support structure is the one your clients actually use, the one that gets them the result and that you can deliver consistently, not just enthusiastically at launch.

So before you build your next programme, ask yourself:
What does support actually need to look like here? Not what sounds good on a sales page. What does this client actually need?

The answer might be completely different to what you're currently offering.

03/06/2026

When did you last ask your clients how they actually learn?

Not how you think they should. Not how someone else's programme was built. How they actually consume content… in the car, skimming at 11pm with one eye closed, on a walk, sat at their desk?

Most Kajabi builds I go into have 10-12 video modules and a PDF workbook, not because anyone asked for that, but because it's what everyone else seemed to be doing.

Some of your clients will never finish a 45-minute module, but they'd listen to a ten-minute audio on the school run and come back transformed.

You don't have to rebuild from scratch; you just have to ask one question before you build next time.

"How do you actually prefer to learn?"

Then let the answer shape the format, not the other way around.

The best programmes aren't always the most produced. They're the ones that meet the real person, not the stereotypical student who sits at a desk with a notebook.

Have you ever actually asked your clients how they consume content?

And if you have, did it change anything about how you built your programme?

Drop it in the comments. I'm curious what people are actually finding.

01/06/2026

The most talented coaches I work with always have the same thing in common. The love they have for their clients, the value they put into what they do, and how they show up completely for them. But their business ends up at the bottom of the list every single time.

And that’s ok, until it really isn’t ok.

I see it all the time.

Onboarding emails are sent late, contracts go unsigned, a client portal that was a temporary fix eighteen months ago is still there, a welcome sequence that mentions an offer she stopped selling last year.

And the problem then becomes, how it looks doesn’t match what she gives.

The moment they realise enough is enough is when they have nearly lost a client because of the chaos behind the scenes.

And that stings, because she did have it together. Just not in the backend or in the experience her clients had before and after the coaching.

When we fixed it she didn't say "I feel so much more organised."

She said, "It finally feels like my business matches who I actually am."

That's what I'm here for.

If your backend doesn't match your reputation, let's talk 🙏

29/05/2026

I know you were sold on having income while you sleep, build it once, set it live and watch the sales keep flooding in.

And parts of it can absolutely be automated. The emails, the checkout, the onboarding sequence, the access. Kajabi does a lot of the heavy lifting when it's set up properly.

But it can’t automate:
- When your content goes out of date
- The AI bot you built churning out waffle
- A payment constantly defaulting

And all of this can damage your reputation.

Passive income isn't a lie, but it doesn’t mean zero involvement, zero maintenance and zero oversight. Someone has to own all of that, and it’s usually you.

The coaches who do this well aren't the ones who built it and walked away. They're the ones who built it properly, check in on it regularly, and have someone they trust to flag when something breaks.

What's the one part of your Kajabi that you know needs attention but you've been ignoring?

Kirsty Spain - Kajabi Tech Expert

19/06/2026

17/06/2026

15/06/2026

12/06/2026

10/06/2026

08/06/2026

05/06/2026

03/06/2026

01/06/2026

29/05/2026

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