Prime Decision

31/05/2016

Are you taking customer decisions for granted? Sit back with a cuppa and find out about how we make decisions - and why this matters for customer experience.

http://prime-decision.com/customer-experience-posts/65-ways-make-cup-tea-decisions-take-granted/

Are you taking customer decisions for granted? Like many organisations, Prime Decision’s day pretty much revolves around the kettle. At the morning catch up, before a whiteboard session, or to herald a break from data analysis, someone is bound to suggest a cup of tea. We probably make it

25/05/2016

How behavioural economics can be used to improve your organisations meetings culture.

https://www.linkedin.com/pulse/meeting-habits-behavioural-economics-natalie-horne

Meetings. Mundane topic or critical behaviour change challenge? Methinks the latter. You are unlikely to be happy if you spend this precious life in endless, unproductive meetings. You are also

12/04/2016

Insight is no laughing matter.

Everyone is talking about data, but what’s really going on behind the scenes? We’re researching the daily challenges that companies face, and looking for opinions from insight practitioners. http://prime-decision.com/marketing-posts/data-home-truths/

22/03/2016

March 31st: Our Director of Strategy, Natalie Horne, will be speaking at the next Bath Marketing Network event talking about the challenges of applying behavioural insight to CX

https://www.eventbrite.co.uk/e/home-truths-how-bias-scuppers-the-customer-experience-tickets-22034628166

Home Truths: How bias scuppers the Customer Experience Natalie Horne - Prime Decision Thursday March 31st The Bath & County Club, Bath. In this wide-ranging talk, Natalie will speak candidly about her experience of using behavioural insights to improve customer experience: Reality check – how be…

07/03/2016

Mark Hedges and Natalie Horne recently had a natter about sustainable behaviour change. Read how it went!

https://www.linkedin.com/pulse/sustainable-behaviour-change-chat-natalie-horne

Mark Hedges and I recently had a natter about sustainable behaviour change. It went something like this: Natalie: Why do you reckon organisations struggle to facilitate behaviours that have

14/01/2016

New reads for a New Year: 5 books to inspire organisational change
http://prime-decision.com/behaviour-change-posts/new-year-behaviour-change-booklist/

5 books to inspire organisational change New Years resolutions are notoriously troublesome – in spite of the best intentions. A recent study found that only 8% of people achieve their New Year’s goals. If people – and businesses – want to do better in 2016, we need to deepen

12/01/2016

4 improvements from organisational science you should applying to performance appraisals

http://prime-decision.com/behaviour-change-posts/performance-appraisal-dump-it-or-fix-it/

4 ways to reduce the pain of performance management “Perhaps no talent management process is more important or more reviled than performance management.” Effram & Ort, 2013 Following hot on the heels of Netflix and HubSpot, Accenture also announced that they too are getting rid of annual performance…

05/11/2015

A must-read for Financial Services

http://prime-decision.com/customer-experience-posts/fca-occasional-papers-a-behavioural-economics-cheat-sheet/

If you’re working in financial services, you should have heard of behavioural economics. But have you read all the Financial Conduct Authority’s (FCA’s) Occasional Papers on the subject? Possibly not.

23/10/2015

Behavioural economics in action - financial services.

http://prime-decision.com/marketing-posts/behavioural-insight-contact-centre-case-study/

Read our short case study to understand how Prime Decision worked with Wesleyan Financial Services to increase customer annual financial review bookings via their contact centre.