Lee Townsend - Website Copywriter

Lee Townsend - Website Copywriter Writing website copy for service-based businesses | All-inclusive packages

16/03/2022

Let me reveal 5 secrets about why my clients choose to work with me...

1. 👉 Having decided to move on from their outdated website they are keen to invest in their new website design and don't want the words to let it down.

2. 👉 Most of my clients are usually too busy growing & running their businesses to write their own website copy. They know deep down they are never going to find the time to write it.

3. 👉 Some of my clients feel too close to their business & are looking for that outside perspective to see their business as a client would.

4. 👉 Some clients seek general marketing support in creating their copy as they do not have these skills in-house.

5. 👉 Some of my clients just hate writing & it's just plain painful for them!!!

Don't struggle, let's work together and smash it☺️.

Book in for a FREE Discovery Call.

I have had lots of new followers recently so I just wanted to say "hi" and introduce myself! ☺️ I'm Lee and I create web...
15/03/2022

I have had lots of new followers recently so I just wanted to say "hi" and introduce myself! ☺️ I'm Lee and I create website copy for service-based business owners.

I help website designers (and clients directly), who are struggling to get their website copy written (for whatever reason!!) and who are seeking a professional finish to their brand new website design.

I am Mum to 2 busy teenage boys and I am based in Bromley, Kent.

I help business owners and website designers anywhere in the UK via Zoom.

If you are building a website right now or plan to, I would love to hear about your project.

To book a Discovery Call or find out more....
https://lnkd.in/gfK4RNqG

14/03/2022

Exam week....

My eldest has his second set of GCSE mocks this week .

Do you remember sitting your exams?

I was the studious type.

I made my revision timetable and got on with the work.

Text books, revision notes, flash cards etc... everything organised.

My eldest has a completely different approach.

From my side his preparation looks chaotic🙈 .

It is nerve-wracking to see him work completely differently to the way I did.

I would always be quite nervous, whereas he takes it all in his stride.

I am learning to accept we all work in different ways.

He will find his own way through it I am sure.

➡️ Do you remember doing much revision for your exams?

Home made pizza night 😋🍕🍕🍕
12/03/2022

Home made pizza night 😋🍕🍕🍕

11/03/2022

Do you think your website visitors would know who you help and who your service is suitable for, within 2 or 3 seconds of landing on your website home page?

If not, you are missing a trick!

If you have a service-based business, the first things website visitors want to know are:

1. Can you solve their problem?

and

2. Would your service be suitable for them?

👉If visitors think you CAN help them, you will need to drive them through the "know, like and trust" process pretty quickly.

At this point visitors are looking for a greater level of connection with you and your service.

You can build this connection further via:

⚡Your services pages - by addressing their frustrations, explaining who your services are suitable for and what outcome they will achieve by working with you

⚡Case studies & About pages - demonstrate your expertise fully by using example client stories & detailing how your background makes you qualified to help

⚡Client testimonials - prove you can do what you say you can

▶️However, if you are not clear about who you help and who your service might be suitable for from the outset, they may not stick around to build that deeper connection.

❔Does your website homepage detail who you help & who your service is suitable for?

Let me know your thoughts in the comments ⬇️⬇️

10/03/2022

Are you curious to know.....
..the type of clients I help?

Assuming you are then 🤣🤣....

Here's a snapshot of just some of the service-based businesses I have created website copy for:

✔Painting and decorating company
✔Building & maintenance company
✔Carpet fitting company
✔Commercial building company
✔Loft conversion company
✔Gas, plumbing and central heating specialist
✔Driveway expert
✔Professional organiser
✔Online Business Manager
✔IT consulting company
✔Market research consultant
✔Occupational therapist
✔Soft play centre
✔Virtual assistant
✔Travel agent
✔Financial consultant
✔CV writer
✔Work-life balance coach
✔Shoe consultant
✔Fine art dealing company

I am very proud of my growing portfolio 😍

➡️➡️ Who do you help? Let me know below ⬇️⬇️

09/03/2022

What's the secret to the perfect call to action on your website?

✔️Focus on one primary call to action that really nails what you want your website visitor to do next.

🔥Have that primary call to action on every page.

⚡Even consider repeating it on the home page.

REALLY think what you want from your primary call to action.

❓Do you want them to book a Discovery Call into your online diary?

❓Do you want to qualify them and ask them to answer some questions and then you will contact them?

❓Do you just want them to call you?

❓Do you want them to book/buy and pay online there and then?

Think through what is realistic for you and for them.

Potential clients who are thinking strongly about your service might be happy to follow that primary call to action.

And if so, happy days.

However, don't forget each potential client is on their own buyer journey.

So, think about placing a more relaxed secondary call to action (or more than one) in a less prominent place.

Some people might want to send a quick message, email you or just connect with you on social media for now.

Make sure you have a few options as everyone likes to communicate differently.

Your website call to action needs to be reviewed every now and again to reflect your growing business so I am not too sure it will ever be perfect! Sorry!

When was the last time you reviewed the call to action on your website? Does it still work for you?

07/03/2022

➡️ Are you too close to your business?

I should hope so.

However, there are some occasions when you need to get an outside perspective.

To see your business as a customer would.

To see your business with fresh eyes 👀 .

To discover all the hidden gems of the amazing customer service you offer that you no longer see.

That's one of the reasons why people call me to help when they build a new website.

Not only do they want words to match their professional website design, they want words that really tell their website visitors how awesome their service is.

Sometimes you can just be too close to the business to see this.

I know this feeling too well because sometimes I need someone to remind me of the high service level I offer!

Do you plan to build a new website this year?

Have you thought about how you will create the words to convert website visitors into paying customers?

04/03/2022

So, what's happening this weekend...

It's birthday weekend for my youngest son 🎉 .

14!!! How did that happen 😯.

If you have read any of my posts you will know my boys love climbing.

So, as you can imagine, we are off to Go Ape tomorrow for his birthday treat.

When I say "we" I mean I will be watching from below with a hot cup of coffee while they hang out in the trees🌲☕ !

So, what are you up to this weekend? Tell me! ⬇️

I couldn't resist adding some daffodils to my weekly shop. A little bit of spring in my living room today! Hello March!A...
03/03/2022

I couldn't resist adding some daffodils to my weekly shop.

A little bit of spring in my living room today! Hello March!

Anyone else like a splash of colour?

02/03/2022

A website that is full of claims that you can do this or that, is nothing without PROOF.

So, how do you prove it?

⚡Include a "Testimonials" page and update it regularly!

⚡Include a "Case studies" or "Portfolio" page and update it regularly!

Seeing proof that you have happy clients will help potential clients move through the stages of buying with you and it might just convince them to follow your call to action🔥 .

So what about you? Do you include these 2 pages on your website?

Let me know below in the comments ⬇️

Address

Bromley

Opening Hours

Monday 9am - 3pm
Tuesday 9am - 3pm
Wednesday 9am - 3pm
Thursday 9am - 3pm
Friday 9am - 3pm

Telephone

+447810447928

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