Joel Stone

Joel Stone Marketing agency owner (Codebreak). AI consultant (That AI Guy). I help ambitious business owners scale without the waffle. Shrewsbury Town FC. George the dog.

Dinosaur enthusiast (Ceratops Clothing). 80s/90s geek.

09/09/2026

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07/09/2026

At the National Entrepreneurs Convention with

Thereā€™s a happy hour and a brass band šŸŽŗšŸŖŠ

Best to get involved.

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02/09/2026

The brutal truth of cost per leadā€¦

Iā€™ve got clients who work with mentors who are telling them what their cost per lead must be in order to scale.

And they are full of s**t.

Marketing is an ecosystem, not a single metric.

Youā€™d rather pay Ā£100 per lead, if 50% convert, than pay Ā£10 per lead, but only 5% convert.

And, if you are feeding sales data back to your ad platforms, those platforms will be able to find you higher intent leads. And, guess what? They cost more.

But, itā€™s less admin, less sales time, less nurture, and theyā€™re more likely to buy.

An ecosystem.

Quiz funnels are great because they categorise and qualify leads. But a good campaign should weight/score those leads so that over time you teach the platforms to get you more of the right ones. Theyā€™ll come at a higher price, but theyā€™ll also come at a much higher return.

Heard the phrase, ā€œbuy cheap, buy twice?ā€ The same logic applies to leads.

The maths of scaling is more than just the first metric.

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31/08/2026

Trying to solve bottlenecks by signing up to every piece of new AI software?

Thatā€™s a fast route to way more distractions, and a slow journey to not sorting your s**t out.

9/10 times there are bottlenecks and/or repetition in a business thatā€™s throttling growth. And not knowing how to attack those things means no amount of new software, spending on ads, or ā€œworking harderā€ is going to create the growth you crave.

Tomorrow, 1pm, I show you the route to solving those bottlenecks with AI thatā€™s actually useful. Practical stuff that saves you time, money, and headaches.

Drop me a message if you want in.

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28/08/2026

I pull some tremendous faces šŸ˜³

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26/08/2026

This is what Codebreakā€™s AI Growth Workshop looks like.

A full day with fellow entrepreneurs, serious about removing bottlenecks, and scaling their businesses with proven systems and AI.

No daft prompts, no gimmicks, no nonsense.

I absolutely loved delivering this and seeing the huge impact it had on the businesses.

I even said, ā€œif you donā€™t think youā€™ll 10x your investment by lunchtime, Iā€™ll give you your money back there and then.ā€

If you want in on the next one, itā€™s early October. Going public next week and thereā€™s only 12 seats.

Now is the time to get in my messages.

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25/08/2026

What we do when a prospectā€™s business idea doesnā€™t cut itā€¦

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24/08/2026

The cat is out of the bag!

and I will be headlining the

Given, I spoke there last year, I donā€™t take this lightlyā€¦

We are flying Neil in from Orlando to bring out the big guns.

Given Iā€™m 6% Scottish (took a DNA test for last yearā€™s talk), I felt it was only fair to pull in my 100% Scottish business partner this time around.

And, other than our own private events, this is the first time weā€™ve spoken on stage together!

Neil brings years of marketing experience, mentoring some of the best online coaches in the world, running events, and owning an agency. I bring my usual mix of emotional rollercoaster, high-functioning rabbit holes, and organised chaos.

Canā€™t wait!

See you at Hampden Park.

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17/08/2026

People trying to dial it in, in the wrong places šŸ¤¦ā€ā™‚ļø

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4 The Creative Quarter, Shrewsbury Business Park
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SY26LG

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