19/06/2025
Building a strong email list takes time — years of consistency, trust, and value.
So when your unsubscribe rate suddenly increases, it can feel like what are we doing wrong?
Last week, I unsubscribed from a company's emails — not because they got it wrong, but because their content just wasn’t relevant to me anymore.
But what they did next?
That stuck with me.
Their message simply said:
“Thanks for unsubscribing. Totally understood. If you’ve got a moment, we’d love your feedback — it helps us do better.”
No guilt trip. No last-ditch offers and promos.
Just thoughtful, human marketing.
In a world full of automated, robotic responses, this one stood out — because it turned a departure into a dialogue.
At Seriously, we believe even an unsubscribe can be a creative opportunity.
A chance to learn, reflect, and maybe even win someone back down the line.
So here's the question:
How are you turning your ‘no’s’ into better ‘yeses’?
