OCP Digital Marketing

13/08/2026

Can anyone recommend an accountant for self-assessment submissions?

17/07/2026

📣 Opportunity for a local digital marketing professional

I'm a freelance digital marketing consultant based locally, with 20 years' experience in paid search, SEO and analytics, working with clients across the UK and Europe.

I'm looking to connect with someone who has hands-on digital marketing experience and would be interested in occasional, ad-hoc paid work. Typically when I'm at full capacity or for covering periods of annual leave. This would suit someone who:

• Has solid experience in one or more of: Google Ads, Meta Ads, SEO, or GA4/analytics
• Is looking for flexible, casual work alongside an existing role, freelance practice, or other commitments
• Works to a high professional standard with client-ready communication

There's no fixed commitment and work would be offered as and when it arises, paid on an agreed hourly or project basis.

If this sounds like you, or you know someone who might be a good fit, please drop me a message with a brief outline of your experience. All enquiries treated in confidence.

https://ocp-digital-marketing.co.uk/

Thanks
Owain

12/06/2026

It's been an exciting start to 2026. Read more about some of the projects I've been working on to date this year >

2026 has barely had time to settle, and already it has been one of the most varied and rewarding starts to a year I can remember. Across international schools, German-market apps, rural tourism, financial technology, cybersecurity, AI consultancy, and ecommerce, the past few months have...

02/02/2026

Very excited to be working with another 🇨🇭

05/12/2025

🚨 A Word of Caution on Google Ads (PPC) 🚨

AI is exciting, no doubt about it! 🤖✨ But when it comes to managing Google Ads, AI should support your strategy… not run the entire show.

I’ve taken over multiple horror-story accounts, from the days of Google AdWords Express (fully automated 😬) right through to more recent setups using AI Max.

One example over the past 6 months: A self-storage company approached me to take over their account. Following my free audit, they had unknowingly spent their budget on clicks for cardboard boxes, furniture storage, food containers... basically everything as well as what they actually offer. 💸📉 Why? Because the automated system, as well as broad match campaigns with no negative keywords pumped in made broad assumptions. Nobody was steering the ship!

This article highlights exactly why 👇
📰 (AI Max undermining match-type control) < https://searchengineland.com/ai-max-undermines-match-type-control-465612

AI can be powerful, but ONLY when paired with hands-on management from someone who understands how to guide, refine, and rein in the automation. 🎯

Bottom line:
Use AI sparingly. Use it smartly. Let it complement your ads manager, not replace one. 💡💼

If you want real performance, you still need real expertise. 😉

AI Max quietly turns all keywords into broad match and blurs reporting, making it harder for advertisers to see what’s really driving their results.

01/12/2025

One of my favourite clients - The British School of Brussels 🇧🇪📚
I had the privilege of working with BSB for over a decade, supporting their SEO and PPC across the years. A fantastic school in an equally fantastic city!

Always grateful for clients who make the work meaningful; and BSB was definitely one of them.

01/12/2025

This is what makes freelancing truly worth it. Just one of a number of birthday gifts and some lovely words from clients.

I loved my years in digital agencies, but there’s something special about taking full ownership of projects; knowing you delivered the results yourself.

When people ask me what pushed me to go solo, I joke that it wasn’t just the slow fade-out of 80s/90s music in the office, or the genuinely terrifying realisation that anyone born after 1995 has never owned a CD, let alone a cassette tape. My playlists from the 80s, 90s and early 00s didn’t always land with the Gen Z crowd 😅

But truthfully...the real catalyst was the opportunity to take full ownership of my work and to make decisions faster, deliver results directly, and build meaningful relationships with clients who value what I do. Going solo has given me the freedom, focus and fulfilment I didn’t know I was missing. Sure, I miss being able to hand work over when I’m on annual leave; these days I’m never truly off, because I own everything I do. But the balance I have now is far sweeter.

When you work solo, there isn’t always someone there to give you a pat on the back, so moments like this mean a lot 🙌🎁🍫🍷