24/08/2026
At last year’s Derby Impact Awards, we noticed three mistakes cropping up time and again when organisations talked about their impact/
1. Talking about what you do, rather than what changes
We received lots of information about activities — workshops delivered, events organised and people supported — but much less about the difference those activities actually made.
Saying “we ran 120 workshops attended by 400 people” tells us what you did. It doesn't tell us what changed.
Impact is the change that happened because of your work: “150 people reported increased confidence,” “60 people moved into employment,” or “80% of participants felt less socially isolated.”
2. Not being clear enough about your purpose
What are you actually trying to change?
A strong impact story starts with a simple statement of purpose. Then there should be a clear line connecting that purpose to your activities and, ultimately, to the change you create.
Think:
Our purpose → what we do → who benefits → what changes
If that connection isn't clear, it becomes difficult for anyone else to understand why your work matters.
3. Not telling the story
Good impact communication brings everything together.
Your purpose tells us why you exist.
Your data gives us evidence that something is happening.
People's experiences and stories show us what that change actually means.
Bring those three things together and you have a compelling impact story — something you can communicate succinctly in an application, presentation, conversation or a simple two-minute video.
The aim isn't to tell people everything your organisation does. It's to help them quickly understand why you exist, what difference you make and why that matters.
If you think this is something you might need help with, why not book into our workshops:
Friday Sept 11th
https://www.eventbrite.co.uk/e/1994647929652?aff=oddtdtcreator
Thursday Oct 1st
https://www.eventbrite.co.uk/e/1994648779193?aff=oddtdtcreator