09/09/2026
What if your next job offer came with a piece of the company?
For decades, company shares were largely associated with founders, executives and highly paid senior employees, but that club appears to be getting much bigger.
The number of sales employees receiving equity grants has reportedly risen almost 30% since mid-2025, marketing is up 24%, and the number of workers in Germany receiving stock awards has increased by a huge 62% in just one year.
For candidates, that could make comparing job offers considerably more interesting. A £50,000 salary is easy to understand, but what about £45,000 plus £10,000 in equity? It might eventually be the better deal, but those shares could take years to vest, be difficult to sell or ultimately be worth very little.
So perhaps the question shouldn’t simply be, “How much equity am I getting?” but rather, “Is this on top of a competitive salary, what do I actually own, when can I access it, and what could it realistically be worth?”
From an employer’s perspective, there’s an interesting argument too. If employees genuinely own part of the business they’re helping to build, does the relationship begin to shift from “I work for you” towards “we’re building this together”?
Recruitment might have to adapt as well. Salary will always matter, but candidates could increasingly compare opportunities based on total compensation, ownership and long-term upside rather than base salary alone.
There is a risk, of course, if your salary, career AND personal wealth are tied to one employer, a bad year at the company could hit all three.
But here’s the question we find more interesting: If employees are the people creating shareholder value every day, should owning a small piece of the company eventually become a normal employee benefit rather than an executive privilege?
Would equity make you more likely to join or stay with a company?
Photo Source: Leeloo The First via Pexels