14/10/2026
In this episode of the Off The Tools Podcast, Wayne Bettess and Andy Jones introduce something brand new from Off The Tools:
The 90 Day Forge.
This is not just another online course.
The 90 Day Forge is a hands-on, 90-day programme built specifically for plumbing and heating business owners who want to finally get the foundations of their business in place.
Over 12 weeks, Wayne and Andy will work with a limited group of heating business owners to help them understand their numbers, price for profit, build proper quoting systems, collect more reviews, improve marketing, set up CRM automation, create recurring revenue, strengthen their systems and step properly into the role of business owner.
This episode explains what The Forge is, who it is for, how it works, and why it has been built to be fast, focused and practical.
Inside this episode, we cover:
What The 90 Day Forge is
Why the word “Forge” matters
Why change requires pressure, heat and action
Why January is the perfect time to reset your business
Why the programme is limited to 20 places
How the 12-week structure works
Why this is hands-on, not just passive learning
How Pricing Lion helps you understand your numbers
Why Quote Lion is a key part of the programme
How Review Lion helps build trust and social proof
How Sales Lion helps automate the customer journey
Why recurring revenue and care plans matter
How systems, time and team shape the business
Why the final stage focuses on KPIs and the next 90 days
The Forge is designed for heating business owners who are tired of winging it and want to build their business properly.
Whether you are new to Off The Tools, already in the Alliance, or feel like your business needs a serious reset, this programme is designed to give you structure, accountability and practical implementation.
This is not about watching videos and hoping something changes.
This is about getting in the trenches, building the tools, setting up the systems and walking away after 90 days with stronger foundations in place.
Join The Waiting List
The first cohort of The 90 Day Forge launches in January, with only 20 places available.
Join the waiting list here:
https://offthetools.co.uk/90dayforge
Key Takeaway
Most tradesmen do not fail because they are bad at the trade.
They struggle because the foundations of the business are missing.
The 90 Day Forge is built to help heating business owners put those foundations in place — pricing, quoting, reviews, CRM, systems, recurring revenue, KPIs and the business owner mindset.
Ninety days. Two live sessions a week. Built with you, not just taught at you.
https://offthetools.co.uk/90dayforge
