Fun fact: before I was a copywriter and copy coach, I was an Archaeologist specializing in biomolecular archaeology. When I began my copywriting and online business owner journey in 2018, I naturally thought I’d leave my background in research and academia at the door. There I was, ready to finally immerse myself into a more creative industry and be part of helping business owners market themselve
s online, when I stumbled upon conversion copywriting. It turns out the whole "getting your words to sell" thing requires a lot of the same skills as academia: in-depth research; an analytical mind; an ability to stand out; and an understanding that to cut through the noise (and get someone to actually read your copy), you need to infuse things with a little creativity. Luckily, as someone who is both very analytically minded and creatively inclined (i.e. a complete mass of contradictions),this suits me down to the ground. It’s why I’ve been able to draw on my PhD background and skills in research, analytical thinking and strategy, and couple them with my experience and talent in writing, conversion copywriting, communicating and creative problem-solving, to create a unique, proprietary process when it comes to crafting and strategizing copy & messaging for our clients. At The Copy Atelier, we stick to one mission: to help online business owners and CEOs cut through the noise, stand out online and maximise their results, revenue and impact through strategic, research-driven conversion copywriting. Find out what's getting in the way of you using your copy & messaging to scale your business to 7 figures with ease – and get our tailored tips to ensure your copy stands out from the crowd and converts into more results, revenue and impact for your business – by taking our quiz: https://thecopyatelier.com/quiz
