23/05/2026
âš CORE MEMBER SPOTLIGHT âš
We are delighted to introduce you to Ashley Murray, a fantastic member of our Ignite BNI Forfar chapter! đ€đ
Ashley is an expert Travel Counsellor, and she has access to one of the best systems in the travel industry - meaning she can offer you so much more than your usual high street travel agent.
Every holiday Ashley arranges is fully financially protected, so you can book with total peace of mind. She takes care of absolutely everything from start to finish, including all those little details that make your trip special: airport parking, nearby hotels, and luxury airport lounges, so your holiday begins the moment you arrive âš
Let Ashley do all the hard work for you! Just give her a call or send a message, and she will turn your travel dreams into reality. đ«
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What is the No. 1 professional challenge you love solving for your clients?
I absolutely love taking the stress out of planning a holiday. Most people come to me feeling a bit overwhelmed by all the options online and worried about getting it wrong. I really enjoy listening to what they want, sifting through the noise, and coming back with a simple, clear plan that feels âjust rightâ for them. Seeing that moment when it all clicks into place and they feel excited instead of stressed is my favourite part of the job.â
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Why did you choose to be a founding member of this specific BNI core team?
I chose to be a founding member of this BNI core team because I can see the potential we have to build something really strong from the ground up. My business is built on trusted relationships and referrals, and BNI gives me a structured way to develop exactly that: a group of professionals who genuinely understand each otherâs services and are confident to recommend one another.
As a Travel Counsellor, most of my clients come to me because someone they trust has said âyou need to speak to Ashleyâ. Being part of the founding core team means I can help shape the culture of this chapter so that it is supportive, professional and focused on quality, not just quantity. I want to surround myself with likeâminded people who care about looking after their clients as much as I do, so that when I refer someone, I know they will be in safe hands.
Ultimately, I joined this specific core team because I believe the people in the room, the energy and the local community fit my values and my business. I am excited to grow alongside everyone here and to build a chapter that becomes the goâto network in our area for reliable, relationshipâdriven referrals.
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What does 'Givers Gain' mean to you in your daily business life?
Givers Gainâ for me is about showing up each day asking, âHow can I help someone else today?â rather than âWhat can I get?â
In practice, that looks like sharing travel tips even if thereâs no booking yet, connecting my clients with trusted people in my network, and going the extra mile to look after others. When I focus on giving first, I build trust and stronger relationships, and over time that naturally comes back as referrals and loyal clients. So it is really just my way of doing business: be helpful, be generous, and the rest follows.