14/06/2018
Welcome to The Company Spirit.
I am hired by CEO’s and Leadership to kick off behavioural change. The people I work with are always curious and are striving for clarity for their company, their people and themselves.
A curious company culture enables positive behavioural change and memorable employee and customer experiences.
The Japanese have a proverb. ’fish rots from the head’. In short, this means there is no hiding place for poor Leadership. Poor leadership leads directly to poor company performance. This can happen in any category not just retail. Prime recent examples of this include VW, British Airways and United Airlines. My recent linkedIn articles and podcasts go into detail as to why this has happened as well as what could have been done to prevent it.
It is my belief that the companies who are winning on a global, regional or local level are creating sustainable relationships with their customers, by offering an experience people enjoy. They have created a strong culture, based on an authentic set of values and behaviours, which at its core, nurtures its roots, whilst embracing creativity and progressive curiosity.
In an era of transparency and data breaches, employees want their leaders to be clear, democratic and collaborative. Employees want to be active members of the story they are building and vision they are selling.
Great leaders lead great companies.
This philosophy is at the core of the approach I call the ‘Business Case for Love’
It's a way of working that is unique, empathetic and is rooted in ‘self-discovery’. It consistently unites cross functional teams around common goals. It is fast, cost effective and has a track record in shifting engagement levels that leads to more memorable experiences leading to sustained increases profitability.
The ‘Love Grid’ is central to this.
Those who have worked with me know that I believe there is an absolute link between the internal company behaviour (usually created by the bosses) and the external customer experience and customer relationship.
In my opinion, there are three.
Each can work but each have their consequences. Only when a company behaves like a Brand with an authentic, clear Company Spirit, led with a mixture of heart and head will it’s customers find the experience memorable and their relationship with it be based on ‘love’.
