The Garden Shed

20/03/2026

I often get asked "What sort of businesses work well with Meta ads?" 🤷🏻‍♀️

Well, there are SO many businesses that Facebook and Instagram ads work well for...

Especially when they get your offer seen by 1000s of NEW potential customers,

And allow you to GET BACK IN CONTACT with people who show an interest.

👷🏡 Kitchen companies, garden designers, builders offering home improvements.

➡️ When customers are spending £1-10k+, leads from Meta Ads are so worth the investment for a pipeline of high ticket customers.


🧑🏼‍🤝‍🧑🏽 🙌🙌 Businesses with events, workshops or activities to promote

➡️ If you need LOTS of sign ups or registrations, Meta ads give you powerful reach to large numbers of people.

🏋🏽‍♀️📲 Businesses with memberships, apps or subscriptions

➡️ Acquiring new customers through Meta ads is ideal and worth the investment.

🦷👩🏼‍🏫👨‍🔧 Course creators, dentists, plumbers
- any service business with mid range pricing

➡️ Meta ads help you showcase what you do, getting an edge on the competition.

🚨 Remember! Ads don’t cost the earth -
you can run highly effective campaigns from as little as £20 a day 🚨

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Hi I’m Paula – a strategic marketing consultant and Meta ads specialist.

If your need help with sales, leads, sign ups or registrations, get in touch:
[email protected]

13/03/2026

Check out the latest marketing news relevant to your business. ⤵️
March's edition is jam-packed with updates!

The latest edition of my newsletter - hope it’s useful.

(P.S. hit Subscribe if you’d like the next one.)

Check out the latest marketing news relevant to your business. ⤵️ March's edition is jam-packed with updates! The latest edition of my newsletter - hope it’s useful. (P.S. hit Subscribe if you’d like the next one.)

11/03/2026

I helped one business scale to five figures in just 6 months using Meta ads.
Curious why they work SO well? Read on…

Well, with Facebook and Instagram ads your business can -

1️⃣ RETARGET INTERESTED PEOPLE
If someone has visited your website, watched a video, engaged with a post -
you can get back in contact! You can show ads specifically to those warm audiences - often where you get the sales and leads.

2️⃣ PERFECT YOUR OFFER
Meta Ads are brilliant for testing what resonates with your audience.
You can learn what messaging, imagery and hooks really connect with your target market.

3️⃣ INCREDIBLE REACH
Meta’s platforms give you access to the feeds of MILLIONS of people in the UK.
It’s a powerful way to get fresh eyeballs on your product or service beyond your existing network.

4️⃣ POWERFUL TARGETING
You get access to one of the most sophisticated targeting tools in marketing.
Meaning you can finally reach the people most likely to care about what you offer.

5️⃣ AMAZING DATA
The ads dashboard shows you where people are dropping off.
It can reveal friction points in your customer journey - so you can optimise your site and increase conversions.

6️⃣ MULTIPLE CHANNELS
One campaign can place ads across Facebook, Instagram, Threads, Messenger and more. So your message appears wherever your audience is spending time.

If you'd like to know how they might work for you, I’m always happy to jump on a free call.

---------------------------------
Hi I’m Paula – a Meta ads specialist 👋

I work with SMEs to help with sales, leads, sign ups or registrations.

Drop me a line:
[email protected]

20/02/2026

Business owners! Are you free next Tuesday at 12pm?
I’m hosting a FREE webinar - 5 practical, proven steps to boost sales...

📅 24th February 2026 |
⏰ 12:00 – 13:00pm |
40 min Online webinar + Q&A

You’ll learn:
✔️ what your audience really cares about
✔️ to shape your offer for customer needs
✔️ how to remove barriers to purchase
✔️ to stand out on busy channels
✔️ how to prove what works and optimise it

SIGN UP NOW

📨 [email protected]

Or register - you'll need add a free account
👉: https://shorturl.at/yuiiI

The online webinar is hosted by the lovely folk at Surrey Chambers of Commerce - but it's FREE to non-members 😁

See you there!

11/02/2026

Need to run Facebook ads but don't know where to start? 🤷🏻‍♀️

I get it - they're tricky! I'm trained in Meta ads and have just got my 'advanced level' qualification - see my shiny new badge below! 🤓

DM me if you're looking for ads management - ideal for generating leads, sign ups and sales for your business.

Or check out my site for more info: https://gardenshedmarketing.co.uk/metaadvertising/

Paula

27/01/2026

😲 I read about a major industry event that got almost ZERO attendees. Ouch.

If you’re running a show, conference or business event this year, here’s my ready-baked Promo Plan for you to steal... 😊

👉 1. Know your audience (properly)
Get crystal clear on: Who they are, Demographics, Interests, Problems & Pain points.

👉 2. See the event through their eyes
Ask yourself:
Why should someone give up their time? What’s in it for them?

👉 3. Work out where they hang out
Online? In person? Both?
These are your touchpoints — the channels that give you reach.

👉 4. Nail your messaging
This is the compelling nudge that makes people stop scrolling.
Make the offer: Clear, Irresistible, Motivating

👉 5. Create arresting content
Paint a picture of what attending feels like.
Think: Strong photography, Short video, Testimonials & Case studies

👉 6. Optimise your landing page
Check that:
Benefits are loud and clear
Booking is quick and simple

👉 7. Capture email (and use it)
People will forget!
Email reminders matter: 1 week before, 1 day before

👉 8. Track everything
Watch: which channels and assets convert. Optimise if necessary.

👉9. Plan your timeline
Be clear on: When promotion starts and Where it’s running
For bigger events, allow 6+ weeks.

✨ Hey presto — a practical guide to filling your event ✨

Feel free to book mark!
Events need investment and organisation when it comes to promotion.

With a tried-and-tested plan like this, you can move from hopeful to fully booked 🙂
Paula