The Garden Shed

20/03/2026

I often get asked "What sort of businesses work well with Meta ads?" 🤷🏻‍♀️

Well, there are SO many businesses that Facebook and Instagram ads work well for...

Especially when they get your offer seen by 1000s of NEW potential customers,

And allow you to GET BACK IN CONTACT with people who show an interest.

👷🏡 Kitchen companies, garden designers, builders offering home improvements.

➡️ When customers are spending £1-10k+, leads from Meta Ads are so worth the investment for a pipeline of high ticket customers.


🧑🏼‍🤝‍🧑🏽 🙌🙌 Businesses with events, workshops or activities to promote

➡️ If you need LOTS of sign ups or registrations, Meta ads give you powerful reach to large numbers of people.

🏋🏽‍♀️📲 Businesses with memberships, apps or subscriptions

➡️ Acquiring new customers through Meta ads is ideal and worth the investment.

🦷👩🏼‍🏫👨‍🔧 Course creators, dentists, plumbers
- any service business with mid range pricing

➡️ Meta ads help you showcase what you do, getting an edge on the competition.

🚨 Remember! Ads don’t cost the earth -
you can run highly effective campaigns from as little as £20 a day 🚨

-------------------------
Hi I’m Paula – a strategic marketing consultant and Meta ads specialist.

If your need help with sales, leads, sign ups or registrations, get in touch:
[email protected]

13/03/2026

Check out the latest marketing news relevant to your business. ⤵️
March's edition is jam-packed with updates!

The latest edition of my newsletter - hope it’s useful.

(P.S. hit Subscribe if you’d like the next one.)

Check out the latest marketing news relevant to your business. ⤵️ March's edition is jam-packed with updates! The latest edition of my newsletter - hope it’s useful. (P.S. hit Subscribe if you’d like the next one.)

11/03/2026

I helped one business scale to five figures in just 6 months using Meta ads.
Curious why they work SO well? Read on…

Well, with Facebook and Instagram ads your business can -

1️⃣ RETARGET INTERESTED PEOPLE
If someone has visited your website, watched a video, engaged with a post -
you can get back in contact! You can show ads specifically to those warm audiences - often where you get the sales and leads.

2️⃣ PERFECT YOUR OFFER
Meta Ads are brilliant for testing what resonates with your audience.
You can learn what messaging, imagery and hooks really connect with your target market.

3️⃣ INCREDIBLE REACH
Meta’s platforms give you access to the feeds of MILLIONS of people in the UK.
It’s a powerful way to get fresh eyeballs on your product or service beyond your existing network.

4️⃣ POWERFUL TARGETING
You get access to one of the most sophisticated targeting tools in marketing.
Meaning you can finally reach the people most likely to care about what you offer.

5️⃣ AMAZING DATA
The ads dashboard shows you where people are dropping off.
It can reveal friction points in your customer journey - so you can optimise your site and increase conversions.

6️⃣ MULTIPLE CHANNELS
One campaign can place ads across Facebook, Instagram, Threads, Messenger and more. So your message appears wherever your audience is spending time.

If you'd like to know how they might work for you, I’m always happy to jump on a free call.

---------------------------------
Hi I’m Paula – a Meta ads specialist 👋

I work with SMEs to help with sales, leads, sign ups or registrations.

Drop me a line:
[email protected]

20/02/2026

Business owners! Are you free next Tuesday at 12pm?
I’m hosting a FREE webinar - 5 practical, proven steps to boost sales...

📅 24th February 2026 |
⏰ 12:00 – 13:00pm |
40 min Online webinar + Q&A

You’ll learn:
✔️ what your audience really cares about
✔️ to shape your offer for customer needs
✔️ how to remove barriers to purchase
✔️ to stand out on busy channels
✔️ how to prove what works and optimise it

SIGN UP NOW

📨 [email protected]

Or register - you'll need add a free account
👉: https://shorturl.at/yuiiI

The online webinar is hosted by the lovely folk at Surrey Chambers of Commerce - but it's FREE to non-members 😁

See you there!

11/02/2026

Need to run Facebook ads but don't know where to start? 🤷🏻‍♀️

I get it - they're tricky! I'm trained in Meta ads and have just got my 'advanced level' qualification - see my shiny new badge below! 🤓

DM me if you're looking for ads management - ideal for generating leads, sign ups and sales for your business.

Or check out my site for more info: https://gardenshedmarketing.co.uk/metaadvertising/

Paula

27/01/2026

😲 I read about a major industry event that got almost ZERO attendees. Ouch.

If you’re running a show, conference or business event this year, here’s my ready-baked Promo Plan for you to steal... 😊

👉 1. Know your audience (properly)
Get crystal clear on: Who they are, Demographics, Interests, Problems & Pain points.

👉 2. See the event through their eyes
Ask yourself:
Why should someone give up their time? What’s in it for them?

👉 3. Work out where they hang out
Online? In person? Both?
These are your touchpoints — the channels that give you reach.

👉 4. Nail your messaging
This is the compelling nudge that makes people stop scrolling.
Make the offer: Clear, Irresistible, Motivating

👉 5. Create arresting content
Paint a picture of what attending feels like.
Think: Strong photography, Short video, Testimonials & Case studies

👉 6. Optimise your landing page
Check that:
Benefits are loud and clear
Booking is quick and simple

👉 7. Capture email (and use it)
People will forget!
Email reminders matter: 1 week before, 1 day before

👉 8. Track everything
Watch: which channels and assets convert. Optimise if necessary.

👉9. Plan your timeline
Be clear on: When promotion starts and Where it’s running
For bigger events, allow 6+ weeks.

✨ Hey presto — a practical guide to filling your event ✨

Feel free to book mark!
Events need investment and organisation when it comes to promotion.

With a tried-and-tested plan like this, you can move from hopeful to fully booked 🙂
Paula

17/12/2025

Have you heard of the Fish n Chips experience by Jellycat?
FASCINATING from a marketing POV. Here’s why...

I’ve stolen my daughter’s pics from our London trip last week to see the Xmas lights.

🍟 First up you get a menu and choose your soft toy ‘fish’, ‘chips’, sausage’ and even ‘peas’ from the menu – at, ahem, £40 or £50 a pop.

🍟 Then you queue.

🍟 Then an assistant at the counter pretends to shake on salt and vinegar (again from soft toys) and your purchase gets wrapped in newspaper.

Bonkers.
But they’re selling trawler loads.

According the assistant, last week the queues were 7 hours long.

This isn’t isolated. It's is bang on what global insights for 2026 are predicting. Here’s Google’s Insights Manager, Pablo Perez is saying:

"𝑪𝒐𝒏𝒔𝒖𝒎𝒆𝒓𝒔 𝒂𝒓𝒆 𝒊𝒏𝒄𝒓𝒆𝒂𝒔𝒊𝒏𝒈𝒍𝒚 𝒇𝒆𝒆𝒍𝒊𝒏𝒈 𝒂𝒏𝒙𝒊𝒐𝒖𝒔, 𝒘𝒐𝒓𝒓𝒊𝒆𝒅, 𝒂𝒏𝒅 𝒕𝒊𝒓𝒆𝒅.

𝑻𝒉𝒆𝒚’𝒓𝒆 𝒄𝒐𝒎𝒃𝒂𝒕𝒕𝒊𝒏𝒈 𝒕𝒉𝒊𝒔 𝒆𝒎𝒐𝒕𝒊𝒐𝒏𝒂𝒍 𝒇𝒂𝒕𝒊𝒈𝒖𝒆 𝒃𝒚 𝒑𝒓𝒊𝒐𝒓𝒊𝒕𝒊𝒔𝒊𝒏𝒈 𝒊𝒎𝒎𝒆𝒅𝒊𝒂𝒕𝒆 𝒓𝒆𝒘𝒂𝒓𝒅𝒔 𝒂𝒏𝒅 𝒏𝒆𝒘 𝒆𝒙𝒑𝒆𝒓𝒊𝒆𝒏𝒄𝒆𝒔 𝒕𝒉𝒂𝒕 𝒆𝒏𝒉𝒂𝒏𝒄𝒆 𝒕𝒉𝒆𝒊𝒓 𝒑𝒓𝒆𝒔𝒆𝒏𝒕 𝒘𝒆𝒍𝒍𝒃𝒆𝒊𝒏𝒈...

𝑻𝒉𝒆 𝒃𝒓𝒂𝒏𝒅𝒔 𝒕𝒉𝒂𝒕 𝒘𝒊𝒏 𝒏𝒆𝒙𝒕 𝒚𝒆𝒂𝒓 𝒘𝒊𝒍𝒍 𝒃𝒆 𝒕𝒉𝒐𝒔𝒆 𝒕𝒉𝒂𝒕 𝒅𝒆𝒍𝒊𝒗𝒆𝒓 𝒕𝒂𝒏𝒈𝒊𝒃𝒍𝒆 𝒑𝒓𝒐𝒈𝒓𝒆𝒔𝒔 𝒂𝒏𝒅 𝒑𝒐𝒄𝒌𝒆𝒕𝒔 𝒐𝒇 𝒋𝒐𝒚 𝒊𝒏 𝒕𝒉𝒆 𝒉𝒆𝒓𝒆 𝒂𝒏𝒅 𝒏𝒐𝒘."

I’m not saying to go down this route. It’s totally OTT. 😂 Never mind the sustainability aspect.

But - it may be worth thinking about what experiential or wellbeing value you might add to your offering to stay competitive in 2026…

Immediate rewards and new experiences that enhance wellbeing are not going away any time soon...

The Jellycat pop up experience give consumers this immediate fluffy fix. The packaging of the offer gives them:

🧸 The chance to step away from the real world into childhood nostalgia

🧸 The ability to become immersed in a fun fantasy

🧸 A very Instagram-rich ‘experience’

What could you do to add a 'pocket of joy' to your offer?

LOVE to hear your thoughts.

16/12/2025

Exciting news - the Garden Shed Newsletter is back!

And I'm back on Facebook!

When I stepped into a full-time role with a large not-for-profit two years ago, I hit pause and retired the newsletter.

It was the right call at the time… but I’ve missed writing it.

Now I’m back to consulting full-time - and supporting brilliant SMEs, activity businesses and 3rd sector organisations across Surrey and the UK - the newsletter is officially making a comeback. ✨

What you can expect:

✅ Clear, jargon-free marketing advice

✅ Practical tips to fix leaky customer journeys

✅ Real examples from live campaigns (what’s working right now)

✅ Meta ads insights, Social media updates and and new tools worth knowing about

✅ Juicy offers for your business

So if you’re a founder, exec, marketing manager or one-person marketing team who wants to stay ahead without feeling overwhelmed, this is for you.

👉 Fancy joining the list?
https://gardenshedmarketing.co.uk/newsletter-sign-up/

First edition lands soon!

💛 See you inside!

25/06/2025

Hello everyone, my Facebook feed is taking a rest 😴
But you can find me over at Linkedin 🙌
Come and connect - https://www.linkedin.com/in/paulagilbertuk/

11/07/2023

CRO works! See today’s story for some proof! 😊

10/07/2023

ARTISTS, MAKERS AND CRAFTS PEOPLE! If you're keen to move away from selling at fairs and markets and want to crack online sales, you might be interested in my brand new video course...

"It's a goldmine… a practical step by step guide that helps enormously with the business side of being a creative."
Clare Bowen, Oil Painter

Interested? You can FIND OUT MORE here.
https://gardenshedmarketing.mykajabi.com/toolkit