Linked Business

03/11/2025

Cold emails - love them or hate them?

Get them wrong and they can feeze out your business. But if you put the effort in, you might just get a warm glow.

Thanks the topic for this week's newsletter. Inside there is the opportunity to receive a test sequence to see how they could work.

I'm not a fan of cold marketing. Why? Becuase most businesses that use it, get it wrong.

09/06/2025

Trust - it really is the lifeblood of business.

That's the subject for today's newsletter

Every good business relationship is built on a foundation of trust. We all heard the saying : People buy from people they know, like, and trust But it actually starts with trust.

19/03/2025

Your LinkedIn woes are all the fault of the algorithm.

Or are they? In this week's newsletter, I share my take on the algorithm. If you're not happy with how LinkedIn serves you, it might be time to take a look in the mirror before blaming it all on the system.

I'd love to hear your thoughts.

Witchcraft? Really? Some people's discussions of the algorithm could make you wonder. They espouse tricks and techniques to game the system.

12/02/2025

Nobody cares about your experience.

They care about how you can use your experience to help them.

Does your Experience section show that?

That's the subject of this week's newsletter

Nobody buys your experience. What they buy is you applying that experience to solve their problems.

18/12/2024

What does what you call yourself on LinkedIn say about you?

That's the subject of the last newsletter for 2024.

Browsing through my connections and my feed I see all sorts of different ways people choose to display their names, Yet if you look at the most respected LinkedIn experts and coaches, you'll notice they keep it simple. There are 4 components to your name line: Your Profile name Name Verification Nam

11/11/2024

LinkedIn getting too noisy?

Ignore the crowd and set your own rhythm. That's the topic for this week's newsletter.

Does your LinkedIn feed feel like you've landed in the middle of the crowd at the wrong festival? Lots of noise and enthusiasm but you're not into that genre. You can't seem to find and engage with the right people.

04/11/2024

Love it or hate, the budget will have impacted virtually every business.

Your success will be determined by how you react to that impact.

That's the topic for this week's hashtag newsletter.

After much briefing and leaking the UK budget was finally delivered last week. There has been endless commentary on the impact on the low-paid, the farmers, and businesses.

28/10/2024

Your LinkedIn presence could be your very own high-quality department store. Read my layesy Newsletter to find out more.

Whatever product or service you sell, you want to be known for certain things. ✅Quality of product or service.

21/10/2024

On Everybody Writes Day children across the UK are being encouraged to write stories.

I'm encouraging businesses to do the same. What's your business's story?

Today is Everyone Writes Day! It's a day when schools across the UK dive into the world of words. Everyone, staff and pupils, is encouraged to write, to try new things.

16/10/2024

😠Views down on your posts? Don'y get angry, they are just vanity metrics. Read more in my latest Marketing Clarith Newsletter on LinkedIn.

Vanity plays a huge role on social media, including on LinkedIn. I'm not talking about influencers.

05/10/2024

Wordle 1,204 3/6

🟨⬜🟨⬜🟨
⬜🟩🟨🟩⬜
🟩🟩🟩🟩🟩