Franksldn

26/02/2026

One thing I learned designing for the high street is that constant newness doesn’t mean better design. It usually means faster.

With Franks, I’m much more interested in refining a silhouette over time. Updating it. Elevating it. Letting become recognisable. I’d rather bikes five beautiful shapes that return every year than fifty that disappear.

Peggy returns March 19th in two new shades. Subscribers shop first ❤️

01/02/2026

And we’re back! Frankie here, founder of Franks and we’re back sourcing for a beautiful new drop. I’m trying a new ‘vlog’ style for the new year to give you the best behind the scenes. Remember I’m just a designer 😅

Having designed for the high street for over a decade, I was feeling lost and inspired by following trends that I wanted to design with purpose. So I started Franks London. And this year I’m feeling super focused and excited with gorgeous silhouettes and beautiful fabrics to wear again and again.

Can’t wait to show you!

Love, Frankie x

02/12/2025

30/11/2025

Festive dinners in our Peggy blouse 🖤

31/10/2025

Come with Franks on our Lumiére shoot on the streets of London ✨

03/03/2025

Spring shade 🍧 A favourite of Barbara, Meryl and Catherine, coming end of March xx

24/02/2025

Behind the silhouettes: Spring Edition 🌷

I started Franks London to bring back purpose to fashion with charming silhouettes that never go out of style. Just like old movies. A love for old movies and treasure hunting influences every collection from delicate details, to timeless silhouettes.

The new Spring drop is focused on Franks signature styles that have been inspired by the likes of When Harry Met Sally, Three Witches of Eastwick and Steel Magnolia to name a few.

Trialled and loved, each dress is crafted with love, and designed for purpose. Coming soon xx

19/02/2025

Seasonal dresses you don’t need to think about: Just like that time Sophie Rundell looked sensational in the Kerry dress at the Peaky Blinders premiere. A classic silhouette to pull out year after year ❤️

Another classic dress that keeps on giving is the Gemma dress from the Leading Lady Collection, available now at Franksldn.co.uk xx