Elaine Ball Ltd

Elaine Ball Ltd Elaine’s mission! To raise the standards within the Geospatial Industry Globally by giving surveyo What do we do?

We advice, assist, do or train you in Sales, Marketing & business strategy, marketing & business planning and marketing & business implementation. We have a experience in dealing with global cultures especially in Mining, Quarry, Oil & Gas, Traffic, Aviation and Surveying.

05/11/2025

⚠️ Behind the Scenes at the Leica Geosystems part of Hexagon Educational Roadshow, Ireland 2025 🇮🇪

What a way to wrap it up!

This was the final stop in a series of incredible roadshows across the UK and Ireland, what a journey it’s been!

From early starts and packed sessions to laughter-filled breaks and a few questionable dance moves between takes… this crew brought the energy 🕺

But here’s the real magic: it’s not just about the tech, or the kit, or even the learning - It’s about the humans behind the brand, the ones who bring the heart, the humour and the spark that make it all possible.

Below is the editor’s cut - a glimpse of the real people, the real smiles and the real moments that make Leica Geosystems what it is.

Enjoy the fun. Feel the human. ❤️

04/08/2025

Do you want 60% more engagement on LinkedIn?

Stop using stock photos

Personal content and imagery does really well! Try vertical vs horizontal to compare reach! 

💡 Note: Not all images perform equally!! That’s just the norm

Posts with real human connection outperform stock images by 60% meaning more eye balls on your post/ brand and who you are!

Three surveyors who are rocking this are:
Jamie and Adam Stephens (Cornish pasties 💪) and Stewart Ward for authentic posts!

01/08/2025

Still posting horizontal videos? You are leaving views on the table.

Marketing Tip #5

Want better engagement: keep videos under 2mins, open the video strong in the first 3 secs and make sure they are native video (NO YouTube links! Because LinkedIn doesn’t like other links!)

31/07/2025

🟢 LinkedIn reach is down 50%. But smart creators are winning, here’s how:

Marketing Tip for those doing the Marketing for their Survey Business # 4

31/07/2025

🟢 Your competitors aren’t doing this, which is exactly why you should!

29/07/2025

🟢 Think in content themes to attract your buyers!

Tip 2 write out 5 content themes that will help you write content to attract your buyer

For the busy person doing the marketing for their survey firm!

29/07/2025

🟢 Are you doing the marketing for your survey business? 👇

Tip 1: know thy buyer

25/03/2025

Are Your Leads Falling Through the Cracks, Geospatialer?

Here's a bit more in-depth chit-chat from me on ROI of your marketing - it seems to be a hot topic with my clients at the moment, so here's a bit more information on how to measure your marketing.

Here's a summary:

✅ Plot the buyer’s quest – From “Hmm, interesting LinkedIn post” to “Take my money!” – if you don’t track the journey, you’re basically playing marketing hide and seek.

✅ Stop sending people into the website wilderness – A homepage isn’t a treasure map. Use proper landing pages or risk your leads wandering off forever.

✅ Spreadsheet = your new best mate – It's not sexy, but it works. Track who’s looking, clicking, downloading… and ghosting. (So you know who to lovingly stalk follow up with.)

🤸‍♂️ Attracting the RIGHT clients 🤸‍♀️ Understanding the whole customer journey will help you attract more of the right ...
21/11/2023

🤸‍♂️ Attracting the RIGHT clients 🤸‍♀️

Understanding the whole customer journey will help you attract more of the right kind of buyer.

A little tip we use with our clients:

📌 Plot out the customer journey like the diagram attached
💡 Why? It gets you thinking like your buyer "mmm .. what do i need?"
📌 Then think of the questions before, during and after
💡 Why? So you can produce content that answers those questions
💡 Why? So when your audience is researching, they find your content
💡 Why? Your content means they are in front of your brand and are more likely to see YOU!

Sign up to GOT BALLs news letter for more How-to's and tips https://lnkd.in/eYW6Tbni

🚨🚨IT'S TODAY!🚨🚨💣 Are you sabotaging your own business with terrible marketing? If you haven't updated your website in t...
17/11/2023

🚨🚨IT'S TODAY!🚨🚨

💣 Are you sabotaging your own business with terrible marketing? If you haven't updated your website in the last decade or posted to LinkedIn in recent memory - you may be!

😾 Too many geospatial businesses undervalue marketing, dismissing it as 'fluff' or worse, a waste. 💩

💸 But guess what? By not investing in quality marketing, you're actually harming your business. 💸

⏰ Don't miss today's marketing disasters webinar! There's still time to register!!

👉 https://us06web.zoom.us/webinar/register/WN_320KcBoeTayNmRKcNS-V8g #/registration

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