FIRE Creative Marketing

FIRE Creative Marketing We help solid start-ups and SMEs elevate their brand image and marketing above the digital noise.

FIRE Creative helps GM GP surgery and medical practice owners move beyond word of mouth with Human Touch in | Digital marketing with heart

21/07/2026

Learning to get out of my with masterclass.

11/04/2026

Unearthed some gems from the 80’s photo collection

01/04/2026

What a beautiful way to kick start April today. From the moment I stepped into West Beverly, the ladies from Coffee Connections made me feel right at home. Huge thanks to Sandra Marie from for inviting me to share my and strategies. I had some thought-provoking conversations and lovely to reconnect with familiar faces. 🙌☺️

19/03/2026

Quick question… when was the last time you looked at your customer journey from the outside?⁠
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Join me on 1 April at the Coffee Connections Altrincham event to find out. ⁠
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☕ SHE Coffee Connections, Altrincham 🍮 West Beverly⁠
📅 1 April, 10.30am to 12.00pm⁠
✨ The Human Touch in Marketing⁠
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If you’re coming along, I’d love to see you there. ⁠
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Grab the link in the bio to book 🔝⁠
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09/03/2026

I know how busy things get in GP practice life, but I wanted to share a free My Business tool.

I use it to help boost NHS GP surgeries in Greater Manchester improve their visibility online, improve patient engagement, and grow their patient list, without spending a penny on ads.

Message me GMB boost for details.

12/01/2026

Running a GP practice is hard enough without having to become a marketing expert.

I help medical practices focus on what actually supports patient growth — without adding pressure or noise.

These are the five areas GP practices ask us for help with most.

Remember... You don’t need to do everything at once — just the right things in the right order.



This week, 3 GP practice managers asked me about how to respond to reviews. Here's the truth: Your response shows more a...
06/01/2026

This week, 3 GP practice managers asked me about how to respond to reviews. Here's the truth: Your response shows more about your GP surgery than the original review.⁠
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❓️The Corporate Approach:
'We apologise for any inconvenience. Please contact our practice manager.'⁠
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💛 The Human Touch approach:
'Thank you for your feedback, Sarah. We're genuinely sorry your experience didn't meet the high standards of care we strive for. Patient wellbeing is our priority, and we'd welcome the opportunity to discuss this further.

Please get in touch with our practice manager, Emma, on [number].'⁠
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What makes this human?⁠
🤍 Uses the patient's name⁠
🤍 Shows genuine emotion ('genuinely sorry')⁠
🤍 Connects to practice values ('caring standards')⁠
🤍 Provides a real person to contact ('Emma')⁠
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The result: Future patients see a medical practice that cares about every patient experience, not just the positive ones.⁠
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This is The in - making every interaction sound like it comes from people who genuinely care.⁠
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Need help with how to respond to negative reviews online? ⁠
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Check the comments to fet a copy of my FREE ‘Quick Start Guide to the Human Touch in Marketing’.
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05/01/2026

If you're a Greater Manchester GP practice still waiting for referrals to fill your patient list, you're not alone. Word of mouth works for a while, but patients today research practices online BEFORE they even call.

Here's where 'The Human Touch in Healthcare Marketing' starts - with 3 simple Google My Business hacks:

🔍 Hack #1: Complete your GMB profile 100% - show patients you care about details

📸 Hack #2: Add recent photos - let them see the caring faces behind the practice

⏰ Hack #3: Keep opening hours updated - respect their time, especially during busy health seasons

We recently helped a Salford GP practice move beyond word of mouth using strategies like these. Their GMB score went from 2.7 to 3.7 stars within 12 months (now 4.7), and patient registrations increased by 10% (industry standard 3%).

The difference? We made their digital presence as caring as their medical care.

What's stopping your practice from making this human connection online? Comment below 👇

PS: Ready to see how The Human Touch in Healthcare Marketing could help your medical practice get more patients?

Take our Healthcare Marketing Quiz to find out - the link is in the comments.



16/12/2025

If your GP surgery or medical practice isn’t getting a steady flow of GMB reviews. Follow these two steps.

1) For the next 7 days, ask every single patient for a GMB (FB or BING) review

2) Spend 15 mins at the end of each day liking and responding positively to any reviews - negative OR positive.

🔢 Remember, marketing is a numbers game, so encourage the whole GP practice, including nurses and clinicians, to get involved.

After 7 days, do it all again and watch online trust and your patient list grow.

➡️ Make sure to follow for local and tips.

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