09/09/2025
"Everyone knows me and knows what I stand for..." π€
I saw this comment from a seasoned account manager in a business group recently. Plot twist: I'm in the same industry and while I've heard the name, I couldn't pick him out of a lineup!
If "everyone" really knew him, wouldn't I recognize him instantly?
Here's the uncomfortable truth: We often overestimate our visibility. That gap between what we THINK people know about us and reality? That's where opportunities slip through our fingers.
Your pet business deserves better than invisible expertise.
What's ONE thing you could do this week to make your face and story more recognizable?