24/04/2026
Our fundamental belief internally has always been that brands overcomplicate growth.
Everything tends towards complexity. The bigger the business gets, the more complex it becomes. And the more complex it becomes, the harder it is to see where the real leverage is.
So we spent the last 4 months doing something about that.
The result is what we’ve trademarked as the Growth Compass™ - largely the brainchild of our COO and this episode is its full circle moment.
We’re releasing it to the wild.
The Growth Compass scoring system measures an e-commerce brand’s performance across four pillars: Offer, Conversion, Creative, and Distribution.
Each represents a key growth driver to capture attention, drive action and result in profitable customer acquisition.
Subcategories within each pillar are scored from 1 to 5, forming an overall Growth Compass™ Score out of 100. This score highlights strengths, pinpoints weak spots, and guides strategic focus to drive measurable growth.
The whole point of it is to distil complexity into a process that creates focus on the highest leverage point to spend time. The one that creates asymmetrical returns.
Because when you ask most brand operators what their biggest constraint on growth is right now, most of them either don’t know or they’re wrong about which one is actually binding.
We put the full breakdown in this week’s episode of D2C Diaries. Every pillar. Every sub-factor. The tactics we’re seeing move the needle most right now across the 250+ brands we work with.
Cheat sheet in the episode description if you want to follow along.
