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Practice Made Purrfect

Name: Practice Made Purrfect
Address: Leeds, GB
Telephone: +441133470057

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Practice Made Purrfect

Providing proven, industry-leading marketing and veterinary business advice to vet practices around

03/03/2026

Andy revamped the “About us” section of the Practice Made Purrfect website recently, and we added our mission statement in the process.

First – how fun it is to see the business I founded and the values and ethos I’ve brought put into black and white terms! I love it, but it’s also another sign that we’re growing up, which is exciting and all-consuming in equal measure.

Second, Andy’s drawn some fascinating parallels with how veterinary practices market themselves – and I think he’s right.

Each of the practices we work with are meaningfully different and our challenge is to draw out what that is and why it matters to their clients.

A lot of marketing can fall into cliches and platitudes, but we have an opportunity to use every touchpoint with local pet owners to tell them exactly why we believe we’re the right choice to trust with their pet's life.

Have a read of our blog and let me know in the comments below what you think!

Ditch the clichés and discover how to communicate what genuinely makes your vet practice different, and why you should focus on what you do, not what you think.

23/12/2025

Keen followers of our content may have seen my attempt to predict the future, when I wrote my vision for 2025 back when I launched Practice Made Purrfect, which we shared during our birthday celebrations back in October.

Seeing as I was so successful, let’s go again!

(Yes, that is irony. I was rubbish. Head to our website and dig out the blog to see for yourself.)

And this time, the team have lined up some elite competition to put me to the test!

Industry big hitters, David Hodges, Tracey Morley-Jewkes & Francesca Verney.

Read on to see what the veterinary industry could look like in 2030.
And merry Christmas!

Read on to see what the veterinary industry could look like in 2030 – and we’ll see you in five years to judge who’s the winner!

10/12/2025

I’ve spent years helping practices get their external marketing right – but I’ll let you in on a secret.

The most powerful marketing tool you’ll ever have is the one that keeps your team connected.

Internal communication isn’t as glamorous as other elements of the marketing mix, but it’s the glue that holds everything together. When your team truly understands what’s happening, why it matters and how they fit into it, everything else – from client care to recruitment to culture – starts to click.

In my latest blog I’ve shared what I learned during six years leading internal marketing at White Cross Vets, and how those lessons still shape the way I work today.

It’s practical, honest and (hopefully) a little inspiring.

Read it here 👇 and please let me know what you think.

A look at why clear internal communication helps veterinary teams feel connected and confident – and how simple tools can strengthen culture and care.

21/10/2025

I can’t believe it’s been five years since I launched Practice Made Purrfect – that time has flown!

One reason for that is how much has happened since then. It’s fair to say it’s been an eventful half decade.

While we are obsessed with staying at the cutting edge of developments, it’s sometimes hard not to feel like we’re all just reacting to things we can’t control. Hi there Covid! We see you AI!

Nevertheless, everything that’s happened has brought us new opportunities to engage with our clients and improve our service, and it’s been a pleasure to help practices to navigate this over the last five years.

The team and I have put together the blog post below looking at how much has changed since we opened for business – plus there’s a throwback in there to my predictions for the industry, put together in 2020. How do you think I did? You’ll have to read to find out.

Celebrating five years in the veterinary industry, we explore how Covid, tech advances, AI, CMA rulings and changing client habits have reshaped vet practices since 2020 — plus what to do next.

13/10/2025

This month is our fifth birthday!

When I launched Practice Made Purrfect and set out on my own in 2020 I knew lots about veterinary marketing – but nothing about running a business.

Fast forward to today and it’s very satisfying to look back at what’s been achieved.

I’ve taken some lumps and learnt hard lessons along the way, but I’ve also had a blast and couldn’t be prouder of the quality of work we’ve produced.

To mark the occasion, I’m going to indulge in a little nostalgia. I’ve enjoyed putting this together and I hope you can gain some insight from the lessons I’ve learned.

Once you’ve finished reading, if you’d like to send me birthday presents, I won’t put you off the idea… ;)

When I launched Practice Made Purrfect and set out on my own in 2020 I knew lots about veterinary marketing – but nothing about running a business. Half a decade on here's what I've discovered.

02/09/2025

Anyone who knows me or follows our work at Practice Made Purrfect knows I am big on health plans.

And not just health plans – unlimited consults.

I think they’re the most important thing we can offer our clients for a number of reasons, but it all boils down to this: they’re best for pets, best for clients – and best for your practice.

We all know our landscape is changing at the moment. But whatever is being thrown at us, I’m confident a strong health plan can be a robust part of our response.

Read on below to find out why – and remember, there’s nobody more experienced at helping practices with their health plans than me and my team, so if you want advice, we’d love to help.

Pet health plans are more important than ever for practices. Discover why unlimited consults, transparency, and client loyalty make them vital for pets, clients, and your business in today’s changing landscape.

18/08/2025

Our Fika is the Canva Queen – and now she’s shared some of her tips and tricks so you can make the platform work for you, too!

Find out how the platform can save you time when putting together social posts or simple marketing campaigns, as well as serve as the repository for all of the visual elements of your brand.

Enjoy!

Learn how vet practices can use Canva to quickly create professional, on-brand graphics for social media, posters, and more, without design training.

18/07/2025

What makes your practice truly unique? (Hint: it’s not your ultrasound machine.)

We’ve lost count of the times we’ve heard, “But we’re just like every other practice.”

Spoiler alert: You’re not.

It’s the people inside your practice – their quirks, their care, their character – that set you apart. And when you learn how to communicate that, you stop sounding like everyone else and start attracting your tribe.

Andy Donley, our veterinary storyteller-in-chief, has written a blog that gets right to the heart of this.

We’ve had the joy of helping practices like Pennard, North Star, Malthouse, Thrums, Stellar, Drove, Bishopton, DS McGregor & Partners and many more bring their unique stories to life – and the results speak for themselves.

If you’re ready to uncover what really makes your practice special (and how to showcase it), this one’s for you 👇

https://www.practicemadepurrfect.com/the-veterinary-marketing-blog/what-makes-your-practice-unique

What practice teams do is special – that’s why pet owners admire, trust and respect you. That pile of thank you cards in the team room is a testament to that. Don’t let any amount of grouching about prices get in the way.

17/06/2025

Question: Do you know what Gen Z are looking for when considering whether to work in your practice.

Answer: Of course you don't.

But don't worry, our Anna is here to bring you up to speed!

This great piece is a fun read but is also full of priceless insight on your recruitment strategy – so much so that we've already been making tweaks for our clients off the back of it!

Enjoy:

As an independent practice, you actually have the edge. You don’t need a flashy corporate campaign or platinum-level perks. You just need to know how to show up in a way that new grads connect with, trust and actually want to swipe right on.

05/06/2025

We’ve been working on a new section of our website, pulling together some of the evergreen advice we’ve shared in the past with fresh insight we've created more recently – all designed to support independent vet practices, and all completely free.

Our hope is that you’ll be able to use it as a self-help resource to diagnose and solve your marketing challenges.

Of course, if you’d like help making sense of anything or putting it into action, we’re always here.

We cover a wide range of topics – from traditional marketing areas like websites and campaigns, to business and finance issues such as pricing strategy and tracking KPIs.

We’re also excited to be launching a brand new service: the PMP Practice Audit. For just £400, we’ll meet with you, explore the challenges you’re facing, and provide a clear, practical report on how to tackle them.

Even better, we’re offering this service free to the first five practices that respond.

After that, it’s entirely up to you what you do with our advice – but who knows, it might be the beginning of something brilliant.

To access the resources and grab one of the free audit slots, head to:

Sharing thoughts on veterinary marketing from around the world and case studies of work delivered by Practice Made Purrfect to inspire others

Address

Leeds

Opening Hours

Monday	9am - 6pm
Tuesday	9am - 6pm
Wednesday	9am - 6pm
Thursday	9am - 6pm
Friday	9am - 6pm

Telephone

+441133470057

Website

http://www.practicemadepurrfect.com/

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