Practice Made Purrfect

15/07/2026

Andy has been on the Federation of Independent Veterinary Practices' PracticeMatters podcast talking about the thing he does best.

Every practice is unique. And Andy has honed a very specific set of skills that lets him eke that out of a team and weave it into a narrative running through all of a practice's communications and touchpoints.

'Local' and 'independent' are ubiquitous now. Use them without context, without tangible examples, and you've missed a massive opportunity to showcase what makes YOU special.

It's been awesome to hear Andy develop, build confidence in, and refine this approach over the last four years. Now you get to hear it straight from the horse's mouth.

As with everything we do at Practice Made Purrfect, our intention is to share as much as possible of what we've figured out so you can do it yourself. If you can't, or don't have the time, you can join the other 40 practices who've hired us to do it for them.

Spotify: https://open.spotify.com/episode/3aRY9xVNAYSDPZZuSj8rEN

Apple: https://podcasts.apple.com/gb/podcast/ep060-practice-uniqueness-with-andy-donley/id1776101279?i=1000776722125

03/03/2026

Andy revamped the “About us” section of the Practice Made Purrfect website recently, and we added our mission statement in the process.

First – how fun it is to see the business I founded and the values and ethos I’ve brought put into black and white terms! I love it, but it’s also another sign that we’re growing up, which is exciting and all-consuming in equal measure.

Second, Andy’s drawn some fascinating parallels with how veterinary practices market themselves – and I think he’s right.

Each of the practices we work with are meaningfully different and our challenge is to draw out what that is and why it matters to their clients.

A lot of marketing can fall into cliches and platitudes, but we have an opportunity to use every touchpoint with local pet owners to tell them exactly why we believe we’re the right choice to trust with their pet's life.

Have a read of our blog and let me know in the comments below what you think!

Ditch the clichés and discover how to communicate what genuinely makes your vet practice different, and why you should focus on what you do, not what you think.

23/12/2025

Keen followers of our content may have seen my attempt to predict the future, when I wrote my vision for 2025 back when I launched Practice Made Purrfect, which we shared during our birthday celebrations back in October.

Seeing as I was so successful, let’s go again!

(Yes, that is irony. I was rubbish. Head to our website and dig out the blog to see for yourself.)

And this time, the team have lined up some elite competition to put me to the test!

Industry big hitters, David Hodges, Tracey Morley-Jewkes & Francesca Verney.

Read on to see what the veterinary industry could look like in 2030.
And merry Christmas!

Read on to see what the veterinary industry could look like in 2030 – and we’ll see you in five years to judge who’s the winner!