12/09/2026
🌙 Business Story Saturday
Did you know Moonpig got its name from its founder’s old school nickname?
When Nick Jenkins was looking for a memorable name for his new business, he tried his old nickname – Moonpig – and the domain was available.
But the business idea itself is just as interesting.
Moonpig didn’t invent greeting cards.
It found a new way for people to create and buy them, allowing customers to order individual personalised cards online.
And there’s a great lesson in that for small business owners.
You don’t always need to invent something completely new.
Sometimes the opportunity is in looking at something people already buy or use and asking:
Could I make this experience better?
đź’¬ Is there something familiar in your industry that could be done differently?