Caretta Research

04/08/2026

🚀 We are tracking how the broadcast industry is handling the shift to IP and software-driven infrastructure.

We are teaming up with TVBEurope and TV Tech to gather ground-level insights, and your input is highly valued.

If you work in live production or broadcast operations, this is your chance to share how your workflows are evolving.

The survey takes about 10 minutes and we will be sharing all the results and key takeaways at IBC this year. 👇

https://eu1.hubs.ly/H0xnr3x0?

21/07/2026

🌈🍸IBC Pride Happy Hour is back by popular demand!

Join us at the IBC Pride Happy Hour on Friday 11 September, from 5-7pm at The Traveller in Amsterdam, together with Quickplay, Evergent Technologies and Yospace.

Now in its third year, the event has become a Friday evening highlight at IBC, welcoming LGBTQ+ industry colleagues, allies and friends, along with everyone drawn to its positive atmosphere.

We hope to see you there, register for free to reserve your spot. 👇

A fun-filled happy hour hosted by Quickplay, Caretta Research, Evergent, and Yospace at IBC 2026

09/07/2026

🗣️“Software-defined production, cloud, and IP transport are moving from hype to practical impact, cutting onsite footprint, reducing costs and enabling more automated, real-time workflows across sports and media production,” said our CEO and co-founder, Robert Ambrose, discussing the business and tech trends shaping 2026 and beyond.

Read more from Rob and other industry professionals in the latest article by Sports Video Group. 👇

https://eu1.hubs.ly/H0wPDwy0

07/07/2026

💡North American journalists and production teams can spend up to 75% of their time on technical busywork rather than journalism, craft editing and responding to audience demand, according to our latest research, made possible by Quickplay.

That matters because the market has changed. Audiences now expect more video, in more formats, at a much faster publishing cadence across streaming, social and third-party platforms.

📺The issue is not a lack of content. Broadcasters already hold deep archives, trusted brands and strong local relevance. The issue is that fragmented systems and workflow complexity make that content too slow to find, package and publish.

The overarching message is clear: a more unified, software-oriented approach is becoming essential if broadcasters want to move faster without losing the quality and trust that set them apart.

Read the full research: https://eu1.hubs.ly/H0wLBj80

01/07/2026

🔗We have partnered with TVBEurope and TV Tech on a new survey examining the shift to IP-based live production and software-defined infrastructure.

The survey aims to discover how broadcasters and vendors are transitioning to real-world deployments, and understand more about the extent to which operations are transitioning towards IP-based and software-defined infrastructure and live production.

🗳️If you are involved in this shift, we invite you to take part in the survey. The results will be published ahead of IBC.

Share your thoughts on how IP-based and software-defined infrastructure and live production are impacting media and broadcast operations in this 10-minute survey.

30/06/2026

As the June Pride celebrations wrap up, we're looking back at some of our favorite memories. 🏳️‍🌈

We believe Pride is a year-round culture. It's about building a community where everyone feels welcome, supported and free to be exactly who they are, long after the calendar turns.

The official month might be ending, but we're already getting excited for our favorite way to celebrate with you all this September at IBC. Keep an eye out.👀

Happy Pride from all of us! ❤️

22/06/2026

We are thrilled to announce that we've joined Sports Video Group as a corporate sponsor! 🎉

To kick things off, our research analyst Evangelos Vrysellas sat down with the team at SVG to unpack the latest trends shaping the sports media landscape.

The sports rights market is entering a period of financial deceleration. Here is a quick look at the reality behind the numbers:

💰Revenue growth is currently struggling to keep pace with escalating rights costs

🔽The wider media market is projected to slow significantly through to 2030

📺While massive tournaments like the World Cup and the Olympics provide temporary revenue spikes, they often mask deeper issues like domestic market saturation

🤝Long-term agreements for major U.S. leagues have effectively frozen revenues until the early-to-mid 2030s

Watch the full interview with Evangelos to learn more. 👇

19/06/2026

We have officially joined SVG Europe as a gold sponsor! 🏅

Navigating the complex sports and media tech markets takes more than guesswork: it requires hard, granular data. From detailed market sizing and forecasts in Caretta Portal to buyer identification and expert tech procurement advisory, the focus is squarely on driving confident, data-backed decisions across these industries.

With the sports sector currently undergoing a massive re-architecture, teams and tech vendors need solid "rights intelligence" to adapt and thrive, as research analyst Evangelos Vrysellas notes.

We’re also working on some exciting new updates, including models to forecast rights values and deep dives into the tech trends surrounding major events like the World Cup.

We look forward to sharing these insights with the SVG Europe community. 🎉

Market data and consulting company Caretta Research has joined SVG Europe as a Gold sponsor. Caretta works across media and broadcast tech, helping vendors, buyers and investors navigate a complex market. Services include Caretta Portal, which provides data on the broadcast and media technology mark...

12/06/2026

📢We are joining forces with AVIXA to redefine the future of market intelligence through a new five-year Pro AV industry outlook.

Replacing the legacy IOTA report, the new Pro AV Industry Outlook (PAVIO) takes a "customer-up" view of vertical markets, empowering businesses to benchmark performance, identify growth opportunities and sharpen their strategic edge.

“This partnership represents a powerful new direction. We're moving beyond the spreadsheet to provide data and insights that drive real business strategy,” notes Robert Ambrose, our co-founder and CEO.

🎤If you're attending InfoComm 2026, join us for our session with Michael Sullivan-Trainor, PMP to discuss the new Pro AV Industry Outlook on June 18, from 16:00 to 17:00 in Las Vegas. Connect with Rob to set up a meeting at the event.

Read more: https://eu1.hubs.ly/H0w6b010

Add our session to your schedule: https://eu1.hubs.ly/H0w69Xr0

10/06/2026

⚽💰FIFA is forecast to generate a record $8.9B in total revenue for the 2026 World Cup, a 54% increase over 2022. This growth is primarily driven by the tournament's expansion to 48 teams, which increased match inventory by 47%, growing from 64 to 104 matches.

While total revenue is rising, the sheer volume of new content has diluted the per-game value, which has dropped by 19%. Additionally, the total volume of global broadcast deals has fallen by 11%, dropping from 495 to 443.💡

🌃With many matches occurring in the middle of the night for Europe and Asia, broadcast competition has cooled. Secondary buyers have exited, forcing FIFA to accept lower fees in some markets to prevent blackouts.

🎉Latin America and the Caribbean align with North American time zones. Here, partnerships increased by 22%, supported by an 80% increase in participating teams from the region.

Read the full analysis on 2026 World Cup revenues and broadcasting deals. 👇