27/07/2024
Without giving all our secrets away, below are a few insider tips on developing the perfect summer drinks menu.
- Lead with Hero Cocktails – Every F&B concept deserves its own signature cocktail range, showcasing unique brand style and personality.
- Make it Aesthetic – The right kind of glassware, colour and garnish presentation add a huge amount of appeal to a beverage menu.
- Ice Choice Matters – The kind of ice used in drinks greatly impact appearance, quality and overall experience. Oversized ice balls dilute slower and are great for drinks made for sipping, like Negroni, while Mojitos, for example, are great as crushed ice blends during summer.
- Localise Your Menu – Connect better with guests by adapting your menu to geographic and demographic trends.
- Be Inclusive – Include zero alcohol options that are just as high impact and enticing, as alternative drinking options are increasingly popular among a health-conscious clientele.
- Seasonality – Adding seasonal ingredients such as citrus fruits, berries or herbs are great for helping your drink offerings match the mood of summer.