Better Fashion Consultancy

Better Fashion Consultancy LAUNCH & GROW A FASHION BRAND RESPONSIBLY & PROFITABLY

No experience in the fashion industry? Not sure where to start with the process?

Being ghosted by suppliers? We offer 1:1 startup support taking you from sketch to delivery to scaling.

Supplier A might be better on paper, but Supplier B is more consistent with communication, which do you choose? That’s t...
28/08/2026

Supplier A might be better on paper, but Supplier B is more consistent with communication, which do you choose? That’s the kind of nuance that gets missed when you’re trying to follow generic information.

A course doesn’t know your margins. ChatGPT can’t tell you whether your factory is overcharging you, because it’s never seen your samples.

Over 20 years and hundreds of founders, I’ve been through pretty much every scenario a new brand can throw at me. So when you come to me with a problem, I’m not giving you the textbook answer. I’m telling you what to do, in your situation, based on what I’ve watched work and fail a hundred times before.

That’s the difference between information and someone who knows how to use it.

If you’re pre-launch and you’d rather not make the expensive decisions on your own, I’m taking on new founders in October. Whether you need hands-on support including supplier sourcing, or advisory support to keep you on track, book a discovery call (link in bio) and we’ll work out what fits.

12/08/2026

High street / fast fashion brands would love you to think they have ‘no choice’ but to use polyester, particularly when it comes to satin fabrics that would be very expensive made from silk.

In fact the word ‘satin’ has been a synonym for shiny polyester fabric, when it actually describes a type of weave that can be made from natural or plant based materials.

Let me introduce you to three alternatives to polyester satin:
1. Acetate satin
2. Viscose satin
3. Tencel satin

All are more breathable than polyester and aren’t made from fossil fuels.

So no, brands don’t have to use polyester as much as they claim they do, especially not huge brands like M&S who have huge buying power. It’s a choice. A choice that much smaller brands don’t make. So let’s not make excuses for them.

Besides, this dress would have been so much nicer in a lightweight cotton voile and much more fit for purpose for a summer of heatwaves.

05/08/2026

Clothing has never been so affordable. It’s so cheap people can overconsume at a pace landfills can’t keep up with. Take the phenomenon of the Uniqlo banana bag, deemed ‘affordable’ because at £14.90*, you can buy it in several different colours to match every outfit.

(*Or even less if you buy the ‘dupe’ from TikTok shop or Amazon).

‘Affordable’ when it comes to fashion, now means you can buy as much as you want whenever you want, without really thinking about it.
And the problem is, every brand is benchmarked to this level of affordability. Launch a collection of good quality, ethically made clothing and it will be called ‘unaffordable’ because people can’t afford to buy one of everything.
I’m tired, because this artificially cheap clothing comes at the cost of the people who make it, people who will never be able to afford it themselves. And that’s before you get to the overproduction and cheap fossil fuel-based fibres.
When was the last time you saved up for a piece of clothing? We used to do it all the time. Now the whole system’s designed so we never have to, and I don’t think that’s made us happier or better dressed.

So that’s why I get a bit twitchy when someone says they want to build an affordable brand.
I’m not your person if you want to create cheap and instant. But if you want to build something people choose on purpose, something they wait for, save for and then keep for years, repair, rewear and pass on, that’s exactly what I help founders do.

Link in my bio for Start to Launch, my 1:1 programme for new fashion founders.

Sourcing the right suppliers can make or break your brand..I’ve spent 20 years in fashion sourcing, and trade shows are ...
01/07/2026

Sourcing the right suppliers can make or break your brand..

I’ve spent 20 years in fashion sourcing, and trade shows are still one of the best ways to find the right suppliers for your brand.

For new founders in particular starting with a face-to-face relationship makes all the difference, but narrowing down the search can feel a bit like looking for a needle in a haystack.

If you don’t know what you should even be looking for, that’s exactly where I come in. ‘Expert In Your Pocket’ 1:1 mentoring gives you expert eyes on your sourcing decisions from day one.

Comment EXPERT and I’ll send you the details 🏃🏾‍♀️

01/07/2026

The best time to think about sustainability for your fashion brand was before you started. The second best time is now.

Head to the link in my bio to book your brand’s Supply Chain and Materials Review. Because knowing where your brand stands is the first step towards making more sustainable choices.

25/06/2026

People are saying that sustainability is dead but it’s just taken a different form. It’s less “conscious collection” and more regulation, transparency and evidence.

Some of this is might feel like a lot to keep up with, especially for emerging and independent brands, but what’s clear is, it’s going to get increasingly more expensive for brands to make unsustainable choices. (At least if you’re selling to the EU).

The best time to think about sustainability is before you start a brand, that way making better choices becomes part of the brands DNA and is accounted for in the cash flow.

The second best time? Today. Drop me a DM to find out about my advisory services for new and emerging fashion brands or link in bio to book a free discovery call.

17/06/2026

It was such an honour to be a judge for yesterday, judging the Circularity Masterclass award.

We heard from students turning airbags and tents into fashion, creating works of art with shredded t-shirts and felted wool, but our ultimate winner Naomi Robinson, brought us an idea that’s set to revolutionise the bridal industry making it more circular, less wasteful and more size inclusive whilst preserving the joy of choosing a wedding dress for every bride. Can’t wait to see what Naomi does next!

I always learn so much from working with students and this time my big takeaway was to spend more time blue-sky thinking and being creative, because that’s when the best ideas happen.

Congrats to the 13 shortlisted candidates who travelled from all over Europe to present their work to us and thanks to for getting me involved!

27/05/2026

Running an online fashion brand and thinking about moving into physical retail?

Join my free workshop tomorrow (28/05) with Enterprise Nation. Learn how to choose the right location, test demand, manage costs and decide whether bricks-and-mortar is right for your business.

Link in bio to sign up for free!

26/05/2026

Will the likes of Lululemon, Alo, Sweaty Betty etc start releasing capsule ranges to compete? - yes. Will they drop them like a hot potato as soon as it’s not trending anymore? - also yes.

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