Mirza Rameez Baig, London (2026)

19/06/2026

I used to check one number after every campaign. That one mistake cost my client thousands.

The number was ACOS.

Just ACOS. Nothing else.

I thought I was being diligent.

I was actually flying blind.

Here is what nobody told me when I started managing Amazon PPC.

𝗠𝗬𝗧𝗛 𝟬𝟭
"If ACOS is low, campaigns are profitable."
𝗧𝗥𝗨𝗧𝗛
Low ACOS means nothing if organic sales are collapsing. A 12% ACOS with zero organic growth is a ticking time bomb. TACOS tells you the real story.

𝗠𝗬𝗧𝗛 𝟬𝟮
"High ROAS always means you are winning."
𝗧𝗥𝗨𝗧𝗛
A 9x ROAS on a low margin product can still mean you are losing money. ROAS without margin context is just a pretty number on a dashboard.

𝗠𝗬𝗧𝗛 𝟬𝟯
"TACOS above 10% means something is wrong."
𝗧𝗥𝗨𝗧𝗛
During launch phase 35-50% TACOS is completely normal. Cutting spend here is like turning off the engine right before the highway.

So what are the real numbers that actually matter?

ACOS — Ad Cost of Sale

Below 15%? Scale immediately.

Above 40%? Pause low converters now.

New launch? Give yourself 30 days at 35-50% before panicking.

TACOS — Total ACOS

Under 10%? You are profitable. Push harder.

10-20%? Healthy. Optimize weekly, never cut.

Above 20%? Your organic rank is weak. Fix the listing first.

ROAS — Return on Ad Spend

Below 3x? You are losing money on Amazon. Full stop.

4-6x? Solid. Scale carefully.

Above 7x? Room to push bids higher right now.

I rebuilt my entire weekly review around these three metrics.

Every Monday morning now:

Check ACOS by campaign — pause anything above 45%.

Review TACOS versus last week — is organic actually growing?

Find campaigns below 3x ROAS — cut bids 15% immediately.

Scale budgets on campaigns hitting target ACOS.

Log every change in a Google Sheet.

That one habit turned a bleeding account into a scaling one.

The sellers who master all three metrics together do not just survive on Amazon.

They compound.

💾 Save this for your next weekly review.

♻️ Repost if you know a seller only watching ACOS.

👇 Comment "METRICS" and I'll send you my full weekly review checklist.

18/06/2026

I almost lost a client's entire ad budget in week one.

It was my third month managing Amazon PPC.

The client had a $5,000 monthly budget.

I was confident. I had a plan.

By day 7, ACOS was at 89%.

Sales were barely moving.

The client called me.

I still remember that conversation.

I went back into the campaigns that night.

And I found every single mistake staring back at me.

Broad and exact mixed in the same campaign.

Every placement getting the same bid.

Bids set on day one — never touched again.

Auto campaigns running with zero negative keywords.

Keywords paused after 3 clicks with no real data.

I had built a campaign that looked organised.

It was actually bleeding money silently every single hour.

That night I rebuilt everything from scratch.

One match type per campaign.

Separate bids for every placement.

Weekly bid reviews locked into my calendar.

Negative keyword harvesting every 7 days.

No keyword judged before 15 clicks minimum.

By week four ACOS dropped to 34%.

Sales doubled.

The client renewed for 6 months.

I never forgot those 5 mistakes.

And I have never repeated them since.

If your campaigns feel broken right now — they probably are not.

They just have one of these 5 problems hiding inside them.

💾 Save this before your next campaign audit.

♻️ Repost if you know a seller silently losing money on PPC.

👇 Comment "STORY" and I'll send you the full mistake checklist.

17/06/2026

Everyone talks about launching fast on Amazon. Nobody talks about launching right.

Let me break the myths killing your product before it even ranks.

𝗠𝗬𝗧𝗛 𝟬𝟭
"Just run Auto campaigns and let Amazon figure it out."
𝗧𝗥𝗨𝗧𝗛
Auto campaigns are a research tool. Not a ranking strategy. Running only Auto is paying Amazon to guess on your behalf.

𝗠𝗬𝗧𝗛 𝟬𝟮
"Low bids save money during launch."
𝗧𝗥𝗨𝗧𝗛
Low bids during launch kill velocity. Amazon rewards early sales history. Bid high in week one or hand page 1 to your competitor.

𝗠𝗬𝗧𝗛 𝟬𝟯
"If the product is good it will rank itself."
𝗧𝗥𝗨𝗧𝗛
Amazon does not rank good products. It ranks products that sell. Without a structured launch pushing early velocity, even the best product sits invisible on page 6.

𝗠𝗬𝗧𝗛 𝟬𝟰
"30 days is too fast to hit page 1."
𝗧𝗥𝗨𝗧𝗛
30 days is exactly enough — if you follow the right 4-phase system. Velocity push. Keyword harvest. Ranking attack. Scale and defend. In that order. Every time.

The sellers still believing these myths are funding the success of sellers who don't.

💾 Save this before your next launch.

♻️ Repost to save a seller from a failed launch.

👇 Comment "LAUNCH" and I'll send you the full 30-day system.

16/06/2026

Your Amazon ads are not underperforming. They are leaking.

Most sellers chase better keywords.

The real fix is stopping the bleeding first.

5 fixes that cut ACOS without killing sales velocity:

01 — Harvest Negatives Weekly
Block irrelevant search terms every 7 days.
If you skip this, you are paying Amazon to show your ads to the wrong people.

02 — Pause Zero-Conv ASINs
15+ clicks. Zero orders. Pause it. Now.
Hope is not a PPC strategy.

03 — Cap Placement Modifiers
Top-of-search above 100%? Drop it to 40% max.
You are not buying sales. You are buying expensive clicks.

04 — Split Broad and Phrase
Never mix match types in one campaign.
You cannot optimize what you cannot isolate.

Fix the leak before you scale the budget.

💾 Save this for your next PPC audit.

♻️ Repost if you know a seller bleeding ad spend.

👇 Comment "AUDIT" and I'll show you exactly where your budget is going.

15/06/2026

Most Amazon sellers are burning ad budget. Not because of bad keywords.

Because of zero structure.

I see it every week.

One campaign. Everything dumped inside. Auto, broad, exact — all mixed together.

No wonder the ACOS is bleeding.

Here is the 3-tier structure that fixes it and cuts wasted spend by 40%:

𝟬𝟭 — Research Campaigns
Broad + Auto targeting.
This is your discovery engine.
Let Amazon find new search terms daily.
Never skip this layer — it feeds everything below it.

𝟬𝟮 — Ranking Campaigns
Exact match only.
Take your proven winners from Research and push them hard.
This is how ASINs get to page 1 fast and stay there.

𝟬𝟯 — Defense Campaigns
Exact match on your own brand terms.
If you are not bidding on your own brand, your competitor is.
Protect what you already built.
The move most sellers never make:

Every 7 days — pull your top converting search terms from Auto campaigns and push them into Exact.

This one habit compounds over time more than any bid adjustment ever will.

Structure is not complicated.

But most sellers never build it.

And Amazon is happy to keep taking their money.

💾 Save this before your next campaign audit.

♻️ Repost if you know an Amazon seller who needs to see this.

👇 Comment "STRUCTURE" and I'll send you the full campaign setup guide.

14/06/2026

Most TikTok Shop sellers fail in 90 days. Not because of the product. Because of the system.

Scaling on TikTok Shop in 2026 is not about going viral once.

It is about building 4 pillars that work together — consistently.

Here is the exact growth system we use for brands scaling from zero to profitable:

𝗣𝗶𝗹𝗹𝗮𝗿 𝟭 — Content First

The first 2 seconds decide everything.
Hook → Problem → Product solving it.
Partner with 10-15 micro-creators on commission.
Post 3-5 videos per week minimum.
The algorithm rewards consistency over perfection.

𝗣𝗶𝗹𝗹𝗮𝗿 𝟮 — Paid Amplification

Do not run ads on random content.
Boost only what is already working organically as Spark Ads.
Start at $20-30/day. Scale winners to $100+/day.
Target 3x ROAS for established products. Accept 1.5-2x at launch.

𝗣𝗶𝗹𝗹𝗮𝗿 𝟯 — Live Selling

Go live minimum 3x per week at peak hours (7-10 PM).
Flash deals with limited quantity create real urgency.
Respond to every comment. Engagement feeds the algorithm.

𝗣𝗶𝗹𝗹𝗮𝗿 𝟰 — Optimize and Scale

Track which creators drive purchases, not just views.
Kill low-ROAS partnerships fast.
Fix your product page CVR. Target 2-3%. Most sellers ignore this completely.
Retarget video viewers who did not purchase. That audience is already warm.

Most sellers get Pillar 1 right and skip everything else.

That is why they plateau.

The brands that scale treat all 4 pillars as one connected system — not separate tactics.

💾 Save this for your next TikTok Shop strategy session.

♻️ Repost if you know a brand that needs this right now.

👇 Comment "SYSTEM" and I'll send you the full breakdown.

13/06/2026

Before audit → $12,000/month ad spend. ACOS 67%. Seller frustrated.

After audit → Same budget. ACOS 31%. Profitable.

Nothing changed except these 4 things 👇

Structure fixed: Campaigns renamed, match types isolated, portfolios organized. Took 2 hours. Saved weeks of confusion.

Wasted spend cut: $3,200/month was going to search terms with zero sales in 30 days.

Negated 847 keywords in one session.

Top 20 keywords protected: Moved revenue-driving keywords to dedicated exact match

campaigns with their own budget caps. They stopped competing against themselves.

Growth layer added: Launched competitor product targeting against 10 rivals with lower

ratings. Added Sponsored Brands video. ROAS on new campaigns hit 4.2x in week 3.

Same account. Same products. Same budget.

Just a proper audit.

What's your current ACOS right now? Drop it below 👇

12/06/2026

🚨 BIG Amazon update every seller needs to know 👇
Starting July 27, 2026 — Amazon is cutting product title limits from 200 characters to just 75.

That's a massive change.
But there's a silver lining: Amazon is adding "Item Highlights" — an extra 125 searchable characters where you can list features, materials, and use cases. These show up in search results too.

Here's what you should do before July 27:
✅ Trim your titles to 75 characters

✅ Move extra details into Item Highlights

✅ Focus titles on: Brand + Main Benefit + Key Feature

✅ Don't let Amazon's AI rewrite your titles — it won't optimize for your conversions

Sellers who move fast on this will have a real advantage. Those who ignore it risk losing ranking and clicks.

Drop a 🔥 if you've already started updating your listings.
📌 Save this for later & share with your seller friends.

🌐 www.iamrameez.com

12/06/2026

I watched a seller spend $8,000 on ads in 30 days.

Zero organic rank. Zero reviews. Zero profit.

Not because the product was bad.

Because they had no launch system.

Here's the 30-day playbook that actually works 👇

Week 1 — Foundation (Don't skip this)
Pull 200+ keywords from Brand Analytics. Set price 15-20% below target. Stack a 10% coupon. Your only goal this week is unit velocity — not profit.

Week 2 — Aggressive Push
Run exact, phrase, broad, and auto campaigns all at once. Bid 2x suggested on your top 20 keywords. Drive external traffic through Google Ads. Enroll in Vine — target 15-20 reviews in 10 days.

Week 3 — Optimize
Harvest converting search terms. Move them to exact campaigns. Cut bids 20% on anything above 2x target ACOS. If you're not on page 1 by day 18 — get aggressive.

Week 4 — Scale
Raise budget 30-50% on winning campaigns. Increase price 5% every 3 days until target. Check your TACOS — you should be profitable by day 30.

Most sellers skip Week 1 and wonder why Week 4 fails.

Save this. Your next launch depends on it. 🚀

11/06/2026

Your Amazon PPC is losing because you're watching the wrong numbers. 👀

ACOS alone tells you nothing.

4 metrics that actually matter:

📊 TACOS — real business health, not just ad efficiency

🎯 Unit Session % — below 10% means fix listing before scaling

⏱️ 7 vs 14-Day Attribution — long buy cycle = adjust your bids

👁️ Share of Voice — if SOV is dropping, competitors are winning your keywords

Stop guessing. The data is right there.

What metric surprised you the most when you first started tracking it? 👇

Mirza Rameez Baig

19/06/2026

18/06/2026

17/06/2026

16/06/2026

15/06/2026

14/06/2026

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11/06/2026

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