15/02/2022
“The future ain’t what it used to be.” — Yogi Berra
A well-written Vision Memo is perhaps the greatest way that any leader, innovator, futurist, or individual can share and scale their idea with the world.
There is no better way to share an idea, a dream, or vision, or really paint a story of the future, than a well-written Vision Memo.
It’s the power of prose and the power of the pen to move minds and build a coalition of the willing. So many people have great ideas, but their audience never really gets to learn what that idea actually is. The idea gets lost among a sea of slides, hacked into little sound bytes, cut off in conversations, or turned into clever graphics that reduce the idea to nothing more than a pretty picture of nothing.
That’s no way to create an “idea virus.”
If you want to create ideas that spread, you need a better way… the memo way.
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