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https://www.vanillacircus.co.uk/

Vanilla Circus, Thornton House, Thornton Road, London, London (2026)

29/06/2023

The Trending Names In SEO and Marketing Right Now.

SEO & Marketing Influencers to Follow in 2023 For Daily Tips and Advice.

With so many names in the SEO space presenting conflicting opinions, it can be tricky to know who to listen to – and seeing that SEO has the power to rocket your sales, it’s critical to follow the right advice.

Well, take it from us, the experts. Here are the relevant names (in no rankable order) to listen to right now when optimising and improving your website’s SEO…

SEO & Marketing Influencers to Follow in 2023 For Daily Tips and Advice With so many names in the SEO space presenting conflicting opinions, it can be

29/06/2023

Why backlinks are bad for SEO | VC UK

Backlinks and Abysmal SEO

Most SEO companies will have you believing that backlinks are good for SEO.

The more backlinks, the better. See why is my site not ranking

They will sell you several backlinking packages that range from £40 for 10 citation links (a waste of time) to £4500 a month for backlinks from newspaper articles written by journalists who know the right editors.

Google would have you believe there is no need to build backlinks.

“The Internet will naturally link to you if you write brilliant content that creates wonderful infographics.”

The reality is that 95% of all backlinks are either bad for your SEO or ignored by Google. See why your site is not ranking.

Backlinks Have A Terrible Name.
Backlink building is the brown paper bag of SEO. It is the black hat, insidious and underhand way of fooling Google into ranking a website.

Pre-hummingbird (one of Google’s updates) backlinks were all the rage. It was absurd. All you had to do was build as exact match anchor text as possible from as many websites as possible, and you would rank #1 in Google for your keywords.

The major problem was that Google could not get anyone selling back to admit that’s what they were doing. However, they devised a cunning way of ensuring that the people who did buy backlinks not only admitted it created a list of backlinks they had bought.

If it suspected foul play, Google did this by dropping a website from its index. It then sent the Webmaster or owner an email saying you have a Google penalty for unnatural backlinks to your website.

Backlinks are bad for SEO as they are often purchased or executed poorly from websites with no backlink strength to pass on. Anchor text is often exact match.

29/06/2023

11 Proven reasons why SEO should form the foundation of your digital marketing

Get your SEO right, and the rest will follow

If you concentrate on your customers and ensure that your website is an everyday business focus that is constantly updated and improved, you will succeed at digital marketing.

SEO is no longer coding or fooling Google into ranking your website. It is not a black art or strange science understood by the few. It is a euphemism for building a best-of-brand website that functions on many levels whilst generating sales and leads from all traffic.

You can expect an SEO Company like Vanilla Circus to deliver on:

Strategy and planning
SEO and Google rankings
Content and backlinks
Conversion and User Journey
Ensure the website is responsive and works across all devices
Develops offers and ideas to sell more product/services
Why are we telling you this?
We are writing this article to help educate businesspeople on how SEO and Google’s organic search traffic need to be the foundation of your digital marketing strategy.

Remember, anyone can give their credit card to Google and runs some ads. But this is often the lazy man’s way to poverty and doesn’t offer longevity.

Get your SEO right, and the rest will follow.

29/06/2023

The Beginner’s Manual to SEO for E-Commerce

E-Commerce is lucrative and the best route to take if you’re considering digital marketing.

However, as easy as it is to make money from a product, it’s much more difficult to appear in search results against much larger competitor brands with budgets in the millions and a long history behind them. But that’s not to say it cannot be done. You just won’t be able to do it without professional expertise.

What do we mean? E-commerce SEO is the technical task of generating more organic search traffic (i.e. free traffic, non-advert traffic) from major search engines like Google, Bing, Yahoo – and even within Google Local.

What the rest of the internet is not telling you right now is just noise – taking your newly launched site to number one for competitive search terms like “watches” will be near impossible by following guides teaching you how to do Meta Data.

So, if you’re serious about bringing your product to market properly, here’s our popular marketing checklist you’ll need to get up and running (which is far more helpful than reading ten pages on tips that will never get your brand on the third page, let alone the first).

Ecommerce SEO E-Commerce is lucrative and the best route to take if you're considering digital marketing. However, as easy as it is to make money from a

29/06/2023

Convincing Business Owners not to ignore SEO

Don’t Ignore SEO

Boss or decision maker getting in the way of your ideas? Saying “no” before you can even pitch? We’ve been there.

We know just how quick leadership can shoot down digital marketing services like SEO – and it’s mainly down to three reasons:

They’ve tried and tested it before and ultimately wasted their money
They don’t believe in it or see the value
Now is just not the right time, or the marketing budget is being spent elsewhere, like on adverts
Showing SEO To Have Better Value
Ads are great – but what happens when they’re turned off? Nothing.
Advertising is short-term, and SEO is long-term (it can’t be switched off).
When devising marketing strategies, we always consider the bigger picture. And if you’re in marketing like us, you’ll know that an effective strategy covers all bases.
Advertising is quick and exciting – decision-makers can trust it because they see the results and conversion numbers (it’s easy to quantify). And once you’ve made a sale, who cares, right? But as digital experts, we know this is not feasible for the sustainability and future of your business.

Advertising can get expensive fast; not only do you have to pay to run the ad, but as competition heats up, you have to bid and compete to be seen, then you have to hope you’re advert is clicked, then again hoping your customer converts through the website.

Boss or decision maker getting in the way of your ideas? Saying “no” before you can even pitch? We’ve been there.We know just how quick leadership can shoot down digital marketing services like SEO – and it’s mainly down to three reasons:

29/06/2023

The 5 types of UK business that cannot avoid SEO

The Industries That Simply Cannot Exist Without Search Engine Optimisation

If you’re not on page 1, you don’t exist!

If you’ve dabbled with SEO, you’ll quickly understand how competitive the market can be across all industry groups. The latest data tells us that Google processes more than 99,000 searches every second, which equals 8.5 billion searches daily.

In the vast world of Internet marketing, if your company cannot be found in search, it may as well not exist in the next few years. And if you’ve got your eye on the competition, you’ll notice they never slow their SEO spend but rather increase it to keep up with demand in their industry areas.

Because one key thing to bear in mind is that SEO can never be ticked off your to-do list, it’s an ongoing project because even if you find yourself ranking in search engines, your competitors will also be putting in the work daily to rise above you and better compete for your target customer’s attention. PPC here is not the answer. If anything, it’s an easy way to spend lots of money quickly, raising your acquisition cost for often poor or little leads (of which you still have to convert).

That said, check below to see if your industry made it into the top 5, and if you’re included, make sure to consider employing an SEO agency like ourselves to keep you relevant.

Who needs SEO? Arguably every business that wants to scale. But these are the industry groups that cannot avoid it at all.

29/06/2023

HOW long does SEO take? Words from an industry expert:

One of the great debates we have heard for years is how long SEO takes to start working.

This post has been updated and turned into a page. Read.

“We’ve often seen SEO companies and other colleagues shake their heads and start muttering about how long is a piece of string.”

New or old website

The reality is often how old the website is and how long the website has been functioning in its current state and under its current ownership. Most websites rank somewhere for their core keywords. It might be on page 5 or 6 of Google.

Just reading on Google and listening to what new clients have been told by their old SEO company, there is a common misconception that SEO takes anything from 12 weeks to 12 months to have any impact.

Myths
It will take three-six months to see any results. “It typically takes between 3–6 months for SEO to show results. That’s according to the ~4,300 people who responded to our LinkedIn and Twitter poll.” See here.
Just because a lot of people have the same opinion about something that does not make it true. Remember people believed that the world was flat!
You must publish a new blog post every week.
Google cannot be rushed.
Links don’t matter.
Links are the elixir of Google magic.
Bad Reviews on Google. We have tested four websites with bad reviews and neither is adversely affected, and all rank on the first page of Google! Think of companies with the worst customer service; they still rank in Google. How would you write an algorithm that takes into account bad reviews? Do you reduce a website’s score every time it gets a bad review? What about 2? What about 1000 bad reviews?
If you add too many pages or make too many changes to the site in one go, Google will know, and it won’t work.
Google’s index is 100,000,000 gigabytes in size. Do you really think your one or two extra pages will make a difference? Your new pages are like a tiny spec on a single grain of sand on the largest beach in the world!
Content has to be fresh to rank. Really we are writing news.
Blogs are the only way of adding content once the main site is finished
You must concentrate on a few keywords

How Long Does SEO TakeOne of the great debates we have heard for years is how long SEO takes to start working.This post has been updated and turned into a

29/06/2023

SEO: What to expect in the first 3 months and why.

Below Are The Typical Steps We Take For An SME

SEO not working as fast as you would like. We have created a first 90-day checklist to help.

For all new clients, we create a simple strategy that outlines what is expected from both parties, who to report to and what is important to emphasise.

The length and scope of the plan depends on the size of the business or the complexity of the SEO work.

Stage 1

Discover the website’s current positions in Google.
Discover which products/services the business wants to focus on.
List branding rules, voice and company USPs to include.
Discuss strategies and options moving forward.
Start to research all possible keywords and list them in priority. (Ongoing process).
Create backlink profiles for client and competitors
Create a list of words used in the client’s website and compare to the language used in competitors’ websites.
Repeat the task and study the anchor text within the client and competitors’ websites. Look to match and then surpass the #1 ranking website in time
Compare client web pages and blogs with competitors; what are we missing?
Create a plan with lead times and milestones.

List what we require from the client.
Liaise with client marketing to share some of the workload if possible.
Create and then introduce offers if appropriate.
Research local competition and gain prices, service level, USPs and branding messages.
Create stick in sand for current web traffic from Google Analytics
Visit Search Console and document problems to fix.
Create a GA document listing the most important and least successful pages, blogs and videos.
Add Live Chat as an option to sell on behalf of client and gain live customer feedback.
Check and fix all technical SEO aspects of the site
Check all contact forms work.
Introduce options for alternative contact methods, Enquirybot, WhatsApp etc.
Ensure SEO aligns with current marketing and social media.

SEO not working as fast as you would like. We have created a first 90-day checklist to help.

29/06/2023

400 Dental slogans for dental marketing.

Selling Cosmetic Dentistry

Unlike general dentistry, cosmetic dentistry has additional emotive and cognitive elements.

It is arguably less about healthy teeth and gums and more about filling an emotional need or meeting a belief that a more attractive smile or whiter teeth are the solutions to a better, happier, more fulfilled life.

With this in mind, we have worked on choosing the top 400 slogans we could find or write for you to choose from.

We have found that by adding a range of these slogans or tag lines immediately before a CTA we have improved conversion rates for new leads.

We have also found that by starting meta descriptions with a choice of over 100 of the below, we have increased organic search traffic and slightly lowered bounce rates.

These are not a magic bullet, but they are small differentiations you can make to stand out in a crowded market.

25 years creating smiles
25 years of beautiful smiles
25 years of smile creation
a beautiful and natural smile
a beautiful smile is a healthy smile.

Unlike general dentistry, cosmetic dentistry has additional emotive and cognitive elements.It is arguably less about healthy teeth and gums and more about filling an emotional need.

29/06/2023

Using Google My Business to reduce Patient no shows

Reduce the number of patients who do not attend (DNA) a free consultation

Many cosmetic dentists offer “a free consultation” to patients looking for dental implants, veneers or invisible braces.

One problem is that dentists are finding that the free element means there are a large number of DNA or did not attend. Very frustrating. However, there is a very inexpensive fix that could decrease DNAs by 12%.

Why do patients just not show up?

We have found that this problem is more prolific with PPC and Ads.
One reason is with adverts, there is potential for the patient not to buy into a brand and believe in the treatment results. After all, all they did was click on a link and fill in a form.

With a Google organic search (SEO) a patient could browse your website, connect with your brand, meet the team and see before and afters etc.

You are probably thinking this cannot be true with all DNAs and of course, you would be right. Perhaps it is time to look at your own data with your TCOs.

Google local can work for dentists. Maximising your brand through the correct use of updated & thought-out photo sequences can make a difference to your bottom line

29/06/2023

Dental SEO tips and advice to save you money.

Making SEO work for your practice.

We work with over 25 dentists and have worked with a further 30 over the years.

Within our clients are several top cosmetic dentists who are well-known within the industry.

Successful dental SEO is about making a case for Google to rank your website ahead of the competition.

You may have read about a whole load of black hat SEO technical tricks and wizardry which will magically make you appear #1 on Google and allow you to retire multimillionaire in all a very short period of a few weeks.

Every SEO is an expert and knows exactly how to take your website to number one. All they need is between hundred and £40 and £5000 a month.

All the advice and help you need to ensure that SEO works for your dental practice and generates new patient enquiries

29/06/2023

Why SEO is the most cost-effective future proof way to grow your dental practice

What Is SEO For Dentists?
OK, simply put, “It is the translation of your website into something that Google will rank highly in its index.”

A more exact translation for dental practices that engage an SEO company is “ensuring that their dental practice website is ranked #1 for all dental treatment keywords a potential patient might make and generating leads.”

Advantages Of Digital Marketing
Why is it important?
93.25% of UK patients choose a dentist that appears on the first page of Google.
The reason why dentist SEO is so essential is that SEO has been proven to be far more effective in turning leads into new patients than PPC or Facebook Ads.
The reason is SEO is not an advert.

It relies on the user to read and view the webpage and make a judgement call that “this dental practice” is possibly the one to look after my smile and teeth.

It is about dwell time. The more pages a patient reads, the higher the level of conversion. You cannot dwell on an ad.

If your website is well-designed and appealing and contains a higher level of content that educates and promotes the practice, this leads to a better quality of patient.

People want to connect with their dental practice and those working there.
This is a personal health matter, not buying something from Amazon.

SEO is paramount for dentists mainly because of the local audience aspect and the increase in competition for more complex and expensive dental treatments like Invisalign.

Vanilla Circus

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