Lukas Holschuh Advertising Consulting

14/10/2026

Are you looking to drive more trials for your software product?

Look no further! I want to share with you a game-changing strategy that has yielded incredible results for a B2B software at just $7 per trial on average.

In a span of 2 years, we managed to achieve a staggering 5,082 trials with a cost per acquisition decrease of 43%. How did we do it? Through paid advertising!

Paid advertising offers a plethora of benefits for software businesses. It allows you to target your ideal audience at scale, driving people to your website that are interested in your solution.

Our key strategies included:
1️⃣ Creating compelling ads with attention-grabbing sales copy and a persuasive call to action.
2️⃣ Utilizing different copywriting frameworks such as AIDA (Attention, Interest, Desire, Action) to capture the interest of potential customers.
3️⃣ Implementing a multi-stage campaign approach, starting with top-of-funnel awareness, and then retargeting engaged prospects with middle-of-funnel and bottom-of-funnel campaigns.

But that's not all! By constantly split testing ad designs, targeting options, and creatives, we were able to maximize results and drive down costs. 📈

Now, more than ever, software businesses need a solid paid ad strategy to stand out from the competition and generate trial sign-ups. And if you looking to achieve similar results, then we can help. Schedule a free strategy consultation with us. We'll analyze your metrics and work together to create a tailored plan for your success. Don't miss out on this opportunity to scale your trials and maximize your software's potential.

Schedule here! ⬇️🔗
https://hi.holschuh.co.uk/KXta/?utm_medium=referral&utm_source=contentstudio.io

14/10/2026

You're a director of marketing at a SaaS company. You're smart, you've got a great product. But you're having a tough time identifying and reaching the right audience, right?

Well, I've been there. And here's what I've learned.

Your audience... they're not just demographics or job titles. They're real people with real problems that your software can solve. But to reach them, you need to think like them.

Don't just talk about what your software does. Talk about the problems it solves. Frame your messaging around the pain points your audience is experiencing.

Now what I'm saying is... instead of saying "Our software has feature X", say "Struggling with problem Y? Our software can help".

And don't just guess what those problems are. Talk to your customers. Send out surveys. Monitor social media conversations.

The more you understand about your audience's challenges, the better you can tailor your messaging to attract and engage them.

You're not just selling software. You're selling a solution. A way to make your audience's life easier.

Hope that makes sense.

My area of expertise if you need more advice, let's chat on a free consultation -

Qualify your leads and automate meeting scheduling

13/10/2026

Watch this strategy walkthrough for an inside look at exactly how we've achieved some amazing results for one of our clients in the prize draw niche. They generated an outstanding £107,000 in revenue with a staggering 618% return on ad spend. 🤩

Walk through the strategy step by step, starting with improving the ad design and testing different copywriting frameworks to captivate audiences. But that's not all - we then delve into the intricacies of ongoing split testing, optimizing campaigns, and leveraging retargeting to drive conversions.

If you're wondering how your business can achieve similar results and scale your offers, we're here to help! Schedule a free strategy consultation and let's crunch your metrics to uncover the perfect strategy for your success.

Schedule here! ⬇️🔗
https://hi.holschuh.co.uk/KXta/?utm_medium=referral&utm_source=contentstudio.io

13/10/2026

Hey, small business owners! Ever feel like you're pouring money into ad campaigns, only to watch it disappear with no real results to show for it?

We see you there – pulling your hair out, staring at the screen, wondering where it all went wrong. You feel like you've tried everything, yet your competitors keep on soaring and you're left behind in their dust.

Hang in there! Because my team and I have got the expertise and battle-tested strategies you need to break free.

Schedule a FREE consultation and let's discuss how we can:

1️⃣ Diagnose the weak points in your current ad campaigns
2️⃣ Develop a tailored strategy that targets your ideal audience
3️⃣ Optimize your ads for maximum ROI, leads, and conversions

Together, let's put an end to this frustration and turn your ad campaigns into growth engines, making your competitors wonder how on earth you turned it all around!

If you'd like to explore whether a similar strategy could work for your business, head over to https://hi.holschuh.co.uk/KXta/?utm_medium=referral&utm_source=contentstudio.io for a free initial consultation.

13/10/2026

Choosing the right advertising platform can be a real headache, right? You're not alone. Many SaaS founders grapple with this.

The key isn't just picking the platform with the most users. It's about finding where your specific audience hangs out.

Start by defining your ideal customer. What's their age, job, interests? What social media platforms do they use? Where do they go for professional advice?

Next, look at the platforms you're considering. Do they have the audience you're after? Do they offer the targeting options you need?

And don't forget to consider your product. If you're selling a visually appealing product, platforms like Instagram might be a good fit. If you're targeting professionals, LinkedIn could be your best bet.

Now that's of course something... you might need help with. My area of expertise if you need more advice, let's chat on a free consultation -

Qualify your leads and automate meeting scheduling

12/10/2026

How would you feel about a 447% return on ad spent in just one week? Keep reading for a detailed breakdown of how we achieved just that for a client selling filmmaking courses.

Here's how we achieved a 447% ROAS in just one week:
- Developed engaging and resonant ad designs to capture the attention of our target audience
- Tested a variety of ad copywriting frameworks to find the most effective messaging
- Optimized our campaigns for sales and meticulously tracked and analyzed the results to make data-driven decisions
- Leveraged detailed targeting options, lookalike audiences, retargeting, and prospecting to maximize our reach and drive conversions

And based on this, I've complied a few actionable recommendations that you can implement for your own campaigns:

1. Engaging Ad Designs:
Create visually engaging ad designs that resonate with your target audience. Incorporate visuals, illustrations, taglines, and clear call-to-action buttons to increase click-through rates.

2. Effective Ad Copy:
Test and fine-tune a variety of ad copywriting frameworks to find the messaging that speaks directly to your audience. Consider utilizing a structure like the "4 P's" framework – Promise, Picture, Proof, and Push.

3. Strategic Optimization:
Optimize your campaigns for sales and closely monitor the performance of different targeting options. Explore detailed targeting interests, behaviors, demographics, lookalike audiences, retargeting, and prospecting to maximize your reach and drive conversions effectively.

4. Data-Driven Decision Making:
Utilize detailed analytics and insights from your ad manager to make informed decisions about scaling successful campaigns and refining underperforming ones. Continuously track and analyze your results to identify opportunities for improvement.

Now if you'd like to achieve similar results for your course sales, I invite you to schedule a free strategy consultation with us. During the call, we'll dive into your metrics and work together to develop a customized strategy tailored to your specific goals and audience.

If you'd like to explore whether a similar strategy could work for your business, head over to https://hi.holschuh.co.uk/KXta/?utm_medium=referral&utm_source=contentstudio.io for a free initial consultation.

12/10/2026

Ever found yourself racking your brain, trying to come up with an ad that not only grabs attention but also resonates with your audience? Yeah, it's a common struggle among SaaS founders.

Now what I'm saying is... it's not about creating the fanciest ad. It's about understanding your audience's pain points, their needs, their wants, and crafting a message that speaks directly to them.

Take a step back and ask yourself: "What problem is my SaaS solving? Who am I solving it for? What makes my solution unique?"

Your ad content should be a mirror reflecting your audience's needs and your solution. It's about them, not you.

Keep the language simple, relatable, and clear. Avoid jargon. Use the words your audience would use.

Test different versions. Let your audience decide what resonates with them.

Hope that makes sense.

My area of expertise if you need more advice, let's chat on a free consultation -

Qualify your leads and automate meeting scheduling

09/10/2026

Okay...

Here's the deal, folks. A/B testing is not rocket science. It's a methodical process, and if you're not doing it right, you're just shooting in the dark.

You see what I mean? You could have the best software in the world, but if you're not running your A/B tests correctly, you're missing out on valuable insights that could skyrocket your conversions.

So here's my advice:

First, always have a clear hypothesis. What exactly are you trying to test? Is it the color of a button, the placement of a CTA, or maybe the headline of your landing page? Be specific.

Second, make sure you're testing one thing at a time. If you're testing multiple variables simultaneously, you won't know what caused the change in results.

Third, ensure your sample size is large enough to draw meaningful conclusions. Testing on a handful of users won't give you reliable data.

Lastly, give your test enough time to run. Don't rush to conclusions based on early results.

Hope that makes sense. If you need more advice on how to set up and run A/B tests, let's chat on a free consultation -

Qualify your leads and automate meeting scheduling

08/10/2026

Want to generate more B2B leads but you have a limited budget?

That’s what our client, a B2B chatbot software company, was going through. They wanted more leads from SMEs.

We figured out a way to drive a surge of qualified B2B leads at costs under $30 per lead!

And if you’re looking to supercharge your lead gen efforts, you won’t want to miss this post. I'm about to reveal the strategies that worked for us and might work for your business.

Our approach began with a LinkedIn advertising strategy tailored to target SMEs in the client's desired markets.

With conversion-focused sales copy, we used problem-solution copywriting frameworks to tackle the audience's problems head-on, offering solutions and a compelling call-to-action.

But the real game-changer? LinkedIn's native lead form ads. They made it a breeze for potential leads to share their details and book consultations.

A follow-up email sequence was implemented for those who weren't ready to commit yet, keeping the door open for future conversations.

And through testing, we optimized targeting and ad creatives, slashing the cost per lead by 60%-70%.

Our ads reached 370k impressions, resulting in 1,700 clicks and 91 marketing-qualified leads. All at an average cost per lead of just $22!

If you're intrigued by our approach and want to dive deeper into these strategies, we’d love to give you a detailed walkthrough.

Don't miss this opportunity to discover what your marketing campaigns might be missing.

Spots are limited, so don't wait – contact us today. Together, we can help your business drive more leads.

Watch the video for a detailed walkthrough.

If you'd like to explore whether a similar strategy could work for your business, head over to https://hi.holschuh.co.uk/KXta/?utm_medium=referral&utm_source=contentstudio.io for a free initial consultation.

08/10/2026

It's a common scenario. You're pumping money into your ad campaign, but the return just isn't there.

Thing is... it's not about how much you spend, but how wisely you spend it.

You see, it's all about targeting. You could be reaching millions, but if they're not your ideal customer, your ROI will be low.

So, how do you fix this?

First, get to know your audience. I mean really know them. What do they like? What are their pain points? What motivates them to buy?

Then, tailor your ads to this audience. Use language they understand, offer solutions to their problems, and make sure your ad appears where they are most likely to see it.

If you're struggling with ROI on your ad spend, I'm here to help. Let's chat on a free consultation -

Qualify your leads and automate meeting scheduling