Lukas Holschuh Advertising Consulting

28/08/2026

B2B marketers, here's the hard truth:
You ads aren't working. You're draining your budget. Without the right strategy, B2B customers are always going to be a challenge.

After countless consultations and campaigns, I've seen the good, the bad, and the downright ineffective. And right now, I want to share with you the strategy that works.

First off, let's get this straight: Target your ideal audience like a laser—everything depends on this. LinkedIn is what you need for top of funnel targeted campaigns because it has detailed B2B targeting options. Reach CEOs or junior devs, reach your exact decision makers at the exact ICPs you're after. Yes, LinkedIn is expensive. But it's much less expensive than wasting your budget showing yours ads to everyone but the people you need to reach.

If your product or service is problem-focused, then you probably require people to have a problem before they would count as a qualified lead. On LinkedIn, that means your ad and copy need to be problem-solution focused. Call out the problem, then show how you are going to solve it.

But you also don't want to miss out on people that are already problem aware and are already searching for a solution. And that's where Google search ads are your best friend, capturing those hot leads - people with intent that need your solution right now. Get specific with your keywords; target high intent search terms where possible (though it often makes sense to test out keywords at earlier stages of the buyer journey as well, especially if your niche is competitive).

Frequency - how often people see your ads - is your friend. It's okay if your ads are seen more often as long as your targeting works and your ads get seen by the right people. It often takes multiple touches on multiple channels for someone to convert. Which is why you'll need to retarget, retarget, and retarget some more. Stay on top of your audience's mind until they are ready for your solution, until they have an urgent problem that needs to be solved. That's when your ads need to pop up again.

Now, because people will see your ads often, you'll need to have an expert craft persuasive and professional ad content. Your ad copy isn’t just words—it's your first sales pitch. Focus on the benefits (not the features, nobody cares about the features but only about how the features will benefit them), stir that curiosity, and make them yearn to click 'Book a Demo.' The results? They'll take action, eventually.

Get those contact details ASAP. Have a robust email follow-up sequence ready, and don't forget a scheduling widget for those ready to jump on a call.

And testing, folks. Test audiences, creatives, lead formats against website campaigns— there are lots of insights to be gained.

You're not in this alone. If your B2B ad strategy isn’t doing these things, it’s time for a change. Let's chat on a free consultation: https://hi.holschuh.co.uk/KZkR/?utm_medium=referral&utm_source=contentstudio.io

27/08/2026

Have you been struggling to advertise your niche product? This latest case study proves it's doable, even in a saturated market!

Meet our client: A Swiss craft beer subscription box business. They struggled with boosting purchases and getting more from their multilingual ads. But with killer copywriting and savvy ad strategies, we hit phenomenal results.

Here's the breakdown:

✅1,075% return on ad spend
✅100% more purchases
✅turned a 4,500 CHF ad spend into 49,000 CHF in revenue

Now that's a tasty brew of results!

Watch the video for a detailed walkthrough.

If you'd like to explore whether a similar strategy could work for your business, head over to https://hi.holschuh.co.uk/KXta/?utm_medium=referral&utm_source=contentstudio.io for a free initial consultation.

27/08/2026

You've got a software product that's packed with impressive features. It's your baby, and you understand every nook and cranny of it. But here's the catch - your potential customers don't. They're not interested in the nitty-gritty technical details... they just want to know what's in it for them.

Now what I'm saying is... you need to translate your software features into benefits. Think about how your product solves a problem or makes the user's life easier. Does it save them time? Does it make a complex task simple? Does it provide peace of mind? That's your hook.

For example, instead of saying, "Our software has an advanced AI algorithm," you could say, "Our software uses AI to automate your tasks, freeing up your time to focus on what matters most." See what I mean?

Your ad copy isn't about impressing with technical jargon. It's about connecting with your audience's needs and desires. So, next time you're writing ad copy, ask yourself: "So what?" So, your software has feature X... so what? What does that mean for the user? Answer that question, and you've got yourself compelling ad copy.

My area of expertise if you need more advice, let's chat on a free consultation: https://hi.holschuh.co.uk/KZkR/?utm_medium=referral&utm_source=contentstudio.io

26/08/2026

Ever felt like crafting the perfect ad copy for your software product is as complex as solving a Rubik's Cube? You're not alone. It's a strategic process that requires a deep understanding of your audience and the right set of tools.

But here's the good news: I've been there, done that, and I'm ready to share some of my secret sauce with you.

In our latest blog post, we dive deep into the world of ad copy for software products. We're talking about proven frameworks that have helped businesses like yours turn their ad copy from 'meh' to 'wow'.

One of these is the PASA framework - Problem, Agitate, Solution, Action. It's all about identifying a problem, aggravating the pain associated with it, presenting your product as the solution, and finally prompting the audience to take action.

But that's just the tip of the iceberg. There's so much more to explore and implement.

So, if you're ready to level up your ad copy game and see real results, head over to our blog and check out "Mastering Ad Copy: Essential Frameworks for Software Product Advertising".

And remember, I'm here to help. If you have any questions or need further advice, don't hesitate to reach out. Let's turn those ad copy challenges into opportunities together!

Check out the blog post here: https://blog.holschuh.co.uk/mastering-ad-copy-essential-frameworks-for-software-product-advertising-kjt7f4ncqj/?utm_medium=referral&utm_source=contentstudio.io

Creating compelling ad copy for your software products can sometimes feel like solving a Rubik's Cube. It requires a strategic approach, a keen understanding of your audience, and the right set...

26/08/2026

Our client, a SaaS medical job matching platform, was struggling to target a narrow audience of nurses and needed a powerful ad strategy to make a real impact. Our approach? Rolling up our sleeves and launching targeted campaigns on both Meta Ads and Google Ads.

And the results speak for themselves:

- Meta Ads: Reduced cost per acquisition from £85 to £35 (58% decrease)
- Google Ads: Slashed cost per acquisition from £100+ to just £7 (93% decrease)

That's what a powerful ad strategy can do!

Watch the video for a detailed walkthrough.

If you'd like to explore whether a similar strategy could work for your business, head over to https://hi.holschuh.co.uk/KXta/?utm_medium=referral&utm_source=contentstudio.io for a free initial consultation.

26/08/2026

Hey SaaS owners! I've just worked on a strategy plan for a software campaign and would love to share some of the insights. Here are some key takeaways that I believe can make a real difference in lead generation for SaaS businesses:

- Get specific with audience targeting – think detailed interests, lookalike audiences, and leveraging detailed B2B targeting options on LinkedIn. Dive into your audience analytics and identify the specific characteristics and locations of your ideal customers. If you have multiple ICPs, start with your primary one.

- Set up a multi-stage funnel – you need multiple touchpoints to convert visitors to customers. Plan out a multi-stage funnel that nurtures leads from initial awareness to conversion, with long-term retargeting for website visitors and signups alike to stay on top of their mind until your prospects are ready to subscribe.

- Nail your ad creatives – relevant visuals and compelling copy are the winning combo to grab attention and drive clicks. Experiment with different taglines, value propositions, and visuals to see what resonates best with your target audience, then optimise based on performance.

- Use a high-converting page as the destination – a tailored landing page usually works best unless your website's start page converts well. To convert, you need to get the value across. It needs to be a no-brainer to sign up. This way, more visitors will fill out your lead/sign up form and you need to pay for fewer clicks for each conversion.

- Always be optimising – regular tweaks and tests will help you find what works and what doesn't to drive cost-effective leads. Continuously monitor your campaign performance, test different targeting options and creatives, and use the data to refine and optimise your campaigns.

If you're in the SaaS world and looking to up your lead generation ads, let's chat! I'd love to help tailor these insights to fit your business. Schedule a free consultation with me here: https://hi.holschuh.co.uk/KZkR/?utm_medium=referral&utm_source=contentstudio.io

25/08/2026

How can software products achieve results with paid advertising?

In this strategy walkthrough, we dive deep into the campaign that helped a B2B software achieve 5,082 trials at just $7 per trial.

Join me as I reveal the exact steps this software business took to optimize their campaign and drive outstanding outcomes. From creating engaging ad designs and split-testing everything to utilizing multistage setups and targeted retargeting, this strategy is a game-changer for any software business.

If you're ready to take your software product to the next level, schedule a free strategy consultation with me. Together, we'll analyze your metrics and find the perfect strategy to achieve similar results.

Schedule here! ⬇️🔗
https://hi.holschuh.co.uk/KXta/?utm_medium=referral&utm_source=contentstudio.io

25/08/2026

Watch this strategy walkthrough for an inside look at exactly how we've achieved some amazing results for one of our clients in the prize draw niche. They generated an outstanding £107,000 in revenue with a staggering 618% return on ad spend. 🤩

Walk through the strategy step by step, starting with improving the ad design and testing different copywriting frameworks to captivate audiences. But that's not all - we then delve into the intricacies of ongoing split testing, optimizing campaigns, and leveraging retargeting to drive conversions.

If you're wondering how your business can achieve similar results and scale your offers, we're here to help! Schedule a free strategy consultation and let's crunch your metrics to uncover the perfect strategy for your success.

Schedule here! ⬇️🔗
https://hi.holschuh.co.uk/KXta/?utm_medium=referral&utm_source=contentstudio.io

25/08/2026

Structuring your video ads properly is a game-changer. It's not just about creating a video and hoping for the best. There are certain best practices that can significantly boost your ad's performance.

First off, think about the format. Most people hold their phones vertically, so a vertical or square video is a smart choice. You're covering more screen area, capturing more attention.

Next, get to the point fast. Feature your product or brand message early - within the first 15 seconds. You want to hook your audience quickly, before they scroll away.

Not everyone watches videos with sound on, especially in public places. So, design for sound off. Leverage text, graphics, and captions to ensure your message gets across, even without audio.

Then test and optimize. Try different formats, different messages, different visuals. Measure your results, learn from them, and continually improve your ads.

Now what I'm saying is... structuring your video ads properly can make a world of difference in your campaign's performance. It's worth taking the time to get it right.

My area of expertise if you need more advice, let's chat on a free consultation - https://hi.holschuh.co.uk/KZkR/?utm_medium=referral&utm_source=contentstudio.io

24/08/2026

Hey, small business owners! Ever feel like you're pouring money into ad campaigns, only to watch it disappear with no real results to show for it?

We see you there – pulling your hair out, staring at the screen, wondering where it all went wrong. You feel like you've tried everything, yet your competitors keep on soaring and you're left behind in their dust.

Hang in there! Because my team and I have got the expertise and battle-tested strategies you need to break free.

Schedule a FREE consultation and let's discuss how we can:

1️⃣ Diagnose the weak points in your current ad campaigns
2️⃣ Develop a tailored strategy that targets your ideal audience
3️⃣ Optimize your ads for maximum ROI, leads, and conversions

Together, let's put an end to this frustration and turn your ad campaigns into growth engines, making your competitors wonder how on earth you turned it all around!

If you'd like to explore whether a similar strategy could work for your business, head over to https://hi.holschuh.co.uk/KXta/?utm_medium=referral&utm_source=contentstudio.io for a free initial consultation.