12/08/2022
What is cold calling? The definition of this term is the complete opposite of warm calling, i.e. talking to a client with whom a relationship has already been established. In the case of "cold calling," callers do not expect a call. They are not always in a good mood, are busy or struggle with many different problems. This makes cold calling ineffective. According to the data of the international organization DSWA, only 5% of calls result in sales.