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Packaging Protecting Mother Earth 💚🌎

On a mission to help create a low carbon future in the drinks industry, starting with eco-flat wine bottles.

Discover more: www.packamama.com
New business line spun off from Garçon Wines

08/10/2026

How light is 63 grams?

It’s roughly the weight of a large egg. It’s only a few grams heavier than a tennis ball. And it’s the weight of an empty Packamama Eco Flat w**e bottle. 🍷

When w**e itself weighs around 750g, does the packaging around it need to add hundreds more grams?

At Packamama, lightweighting is built into the design. Our Eco Flat bottles weigh just 63g empty, helping reduce the amount of packaging material required while also making w**e lighter and more space-efficient to transport.

Sometimes a number like 63g is difficult to visualise. Put it next to everyday objects and the difference becomes much easier to appreciate.

750g of w**e. Just 63g of bottle.

**ePackaging **eIndustry

06/10/2026

It’s , so we’re pairing some favourite curry dishes with popular w**es found in Packamama Eco Flat bottles.

🍛 Korma + The W**e Society’s White Burgundy
Chardonnay and creamy curry can make a great combination, with the w**e’s freshness balancing the richness of the dish.

🌶️ Tikka Masala + Lizard Drinking Shiraz
A fruit-forward Shiraz can stand up to the tomato, spice and richness of this curry-night favourite.

🥥 Thai Green Curry + Lizard Drinking Chardonnay
Fresh, fruity Chardonnay alongside aromatic herbs, coconut and spice.

🍷 Butter Chicken + The W**e Society’s French Pinot Noir
Rich, creamy and gently spiced meets bright, fruity and fresh.

Different w**es. Different curries. And bottles designed differently too. ♻️

Which pairing would you choose?

**ePairing **eAndFood **ePackaging

29/09/2026

It was great to attend the WSTA Environmental Day 2026 last week at Campari House in London.

The event brought together people from across the w**e and spirits industry to discuss some of the key environmental and packaging developments shaping the sector, including Deposit Return Schemes (DRS), Extended Producer Responsibility (EPR), recyclability and the EU Packaging and Packaging Waste Regulation (PPWR).

With significant changes coming over the next 18 months, particularly around UK packaging policy and regional differences, it was a valuable opportunity to hear the latest updates and discuss what these changes could mean for businesses across the industry.

It was also great to catch up with sustainability experts like Simon Mason from The W**e Society

Thank you to Freddie Joosten and the WSTA for organising a very useful event, and to Campari for the hospitality at Campari House.

Great to see so many people from across the industry engaging with these important topics.

**eIndustry

24/09/2026

Our mission to rethink w**e packaging can only become a reality through manufacturing partners with the expertise, technology and willingness to do things differently.

Today, on National Manufacturing Day, we want to recognise the manufacturers helping turn Packamama’s vision into something tangible. 🍷♻️

A huge thank you to Amcor in the UK, VISY in Australia and Polyoak Packaging in South Africa for manufacturing our Eco Flat bottles and supporting our ambition to make lower-impact w**e packaging available at scale.

Innovation may start with an idea, but it’s manufacturing that brings it to life.

**ePackaging

22/09/2026

A changing climate creates challenges for every part of the w**e industry. 🍷🌍

In this short clip from Channel 5’s Fix or Fail, Packamama founder Santiago Navarro speaks with Ryan Howsam about how w**e is closely connected to geography and the climate, and why changing temperatures matter.

It’s a useful reminder that sustainability in w**e goes far beyond packaging. From the vineyard and the regions where grapes can be grown, through to how w**e is packaged and transported, the industry needs to think differently about its environmental impact.

At Packamama, that challenge is what drives us to rethink one part of the equation: the w**e bottle.

**eIndustry **ePackaging Santiago Navarro / Ryan Howsam

17/09/2026

What if recycling didn’t just keep valuable material in circulation, but helped prevent it from reaching our oceans in the first place? 🌊♻️

This , promoted by WRAP, we’re celebrating what can happen when plastic is collected, recycled and given another useful life.

Some Packamama Eco Flat w**e bottles are made using Prevented Ocean Plastic™ - recycled PET collected from coastal communities in areas where discarded plastic is at high risk of entering the ocean.

Instead of becoming pollution, that material is collected and recycled into high-quality rPET that can be used again, including to make w**e bottles.

For us, it demonstrates an important principle of circularity:

Plastic isn’t simply waste. It’s a valuable material when we collect it, recycle it and keep it in circulation.

That’s why good recycling infrastructure, responsible material choices and designing packaging for what happens next all matter.

**ePackaging

15/09/2026

What happens when we take lightweighting even further? 🍷

An interesting article from W**eBusiness Monthly explores how reducing the weight of glass w**e bottles can deliver benefits beyond carbon reduction - including lower material, transportation and handling costs, as well as potential EPR savings.

There’s real value in continuing to lightweight glass, particularly for fine w**es and w**es intended for long-term cellaring.

But for commercial w**es intended to be enjoyed relatively soon after purchase, it raises another question:

If reducing the weight of a glass bottle can deliver meaningful benefits, imagine what becomes possible when the empty bottle itself weighs around 50–60g.

Alternative formats such as recycled PET can take lightweighting considerably further, while also creating opportunities for greater space and transport efficiency.

Lightweight glass is an important step forward. But for many w**es, perhaps we should also be asking: how heavy does the bottle really need to be?

Read the full W**eBusiness Monthly article:
https://www.w**ebusiness.com/wbm/article/322478

**ePackaging **eIndustry

10/09/2026

Recently, we spent a day working from RSA House in London and discovered a fascinating piece of sustainability history.

In 1980, the word ‘sustainability’ was used for the first time in environmental terms in an RSA Journal; although the RSA’s work connecting economic, social and environmental progress stretches back much further.

More than four decades later, those ideas are still being explored throughout RSA House.

One particularly striking example is a portrait of His Majesty The King, created by artist Michael Shellis in collaboration with Taz Khan MBE. The artwork uses reclaimed wood, discarded materials, fallen flowers and petals from London’s Royal Parks, and even organic dyes made from coffee waste.

Inspired by The King’s environmental philosophy, the portrait explores circularity, stewardship and the idea that materials considered waste can have renewed value and purpose.

For us at Packamama, there’s a particularly relevant message in that: sustainability isn’t simply about using less. It’s about rethinking the materials and systems around us and recognising the value they can retain.

A fitting place to spend a working day, surrounded by ideas that have been challenging established thinking for generations.

08/09/2026

There’s something uniquely important about being able to see the w**e inside the bottle. 🍷

In our view, this is one of the advantages that transparent packaging materials have over opaque alternatives such as metal and pulp.

W**e is a sensory product. Before the bottle is even opened, its colour creates a connection, from the pale tones of a white or rosé to the depth of a red.

Packaging innovation shouldn’t overlook that experience.

With transparent rPET, we can rethink the weight, shape, material use and transport efficiency of the traditional w**e bottle, while retaining something consumers have known for generations: the ability to see and connect with the w**e they’re buying.

For us, the future of w**e packaging isn’t only about reducing impact. It’s also about understanding which elements of the traditional w**e experience are worth preserving.

**ePackaging **eIndustry

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