Packamama

Packaging Protecting Mother Earth 💚🌎

On a mission to help create a low carbon future in the drinks industry, starting with eco-flat wine bottles.

Discover more: www.packamama.com
New business line spun off from Garçon Wines

27/08/2026

How do businesses turn sustainability from an ambition into something that works commercially in practice?

On Weds 2nd September, Santiago will be joining a panel at Barclays HQ in London for The Future of Sustainable Business, hosted by Barclays UK and The L Factor.

The discussion will explore how organisations can embed sustainability into strategy and decision making, balance environmental and social impact with commercial performance, and build businesses equipped for long term growth.

Thank you to Lenna Lou, Justine Lou, The L Factor and Barclays for inviting Santiago to contribute.

If you're interested in sustainability, leadership and what meaningful action looks like in the real world, we'd love to see you there.

📅 Wednesday 2nd September 2026
📍 Barclays HQ, London
🕐 1pm to 4.30pm

https://www.eventbrite.co.uk/e/the-future-of-sustainable-businesses-tickets-1998251235236

21/08/2026

Burgundy has recorded its earliest wine harvest in almost 500 years.

According to Wine Searcher, picking began in Montrachet on 13th August, breaking a record dating back to 1556. Repeated heatwaves throughout the 2026 growing season have accelerated ripening across the region.

Research into Burgundy harvests stretching back to 1354 also found that between 1988 and 2018, picking began an average of 13 days earlier than the historic norm.

As climate scientist Thomas Labbé puts it, "the exceptional has become the norm."

At Packamama, we think this raises a wider question for the wine industry. Climate change isn’t just something happening in the vineyard; it also challenges us to rethink how we package and move wine.

Every decision matters: choosing lighter packaging, improving space efficiency and reducing the transport footprint of the bottle can all contribute to lowering emissions across the supply chain.

That’s one of the reasons we developed the Eco-flat bottle at Packamama: to rethink not only what a wine bottle is made from, but also how efficiently it can be transported and delivered.

Read the full article here: https://www.wine-searcher.com/m/2026/08/burgundy-earliest-harvest-in-500-years

Did you know? Burgundy also has a connection close to us at Packamama. The Wine Society's bestselling White Burgundy 2024 is available in an rPET Eco Flat bottle, part of its work to explore more sustainable packaging and reduce its carbon footprint.

Read more about the wine: https://www.thewinesociety.com/product/the-societys-white-burgundy-2024-rpet-bottle-en.aspx

18/08/2026

A recent study from the University of Arkansas, published in the journal 'Cleaner and Responsible Consumption', found that consumer perceptions of alternative wine packaging changed when people were given information about carbon footprint and recyclability.

The research suggests that education can play a significant role in helping consumers understand the environmental impact of different packaging formats, rather than relying on long held assumptions.

It also found that younger consumers are increasingly open to alternative packaging, signalling a shift in expectations as sustainability becomes a bigger part of purchasing decisions.

For the wine industry, that's an important insight.

Innovation isn't just about developing new packaging. It's also about helping consumers understand why different formats exist, where they work best, and how they can contribute to a lower carbon future.

As the industry evolves, informed choices will be just as important as innovative solutions.

Source: University of Arkansas, Phys.org https://phys.org/news/2026-04-glass-dethroned-wine-packaging-unbox.html

Phys.org

13/08/2026

A recent article from Label & Narrow Web explores how attitudes towards wine packaging are evolving.

One of the key takeaways is that consumers are increasingly considering the environmental impact of packaging alongside the wine itself. Lightweight, recyclable formats are becoming part of the conversation, particularly among younger and more environmentally conscious consumers.

It's another reminder that packaging is no longer just about protecting the product. It also influences transport efficiency, recyclability and how materials are kept in circulation.

For the wine industry, the challenge isn't choosing one format over another. It's understanding which packaging solutions are best suited to different wines, occasions and supply chains.

As innovation continues, the conversation is shifting from "What's the best bottle?" to "What's the best bottle for this application?"

Source: https://www.labelandnarrowweb.com/exclusives/increased-wine-sales-with-pet-bottles/

11/08/2026

We're delighted to share that our Eco-Flat rPET Wine Bottle has been named a finalist in the 2026 IPSA Gold Pack Awards. 🎉

Developed through the collaboration of Stellenbosch Vineyards, Polyoak Packaging, Safripol and Packamama, this recognition celebrates the innovation and teamwork behind a packaging solution designed to reduce environmental impact while improving supply chain efficiency.

Organised by the Institute of Packaging SA (IPSA), the Gold Pack Awards recognise excellence in packaging across Africa, celebrating outstanding achievements in design, technology, sustainability and manufacturing. Finalists also qualify for entry into the prestigious WorldStar Awards, organised by the World Packaging Organisation.

We're incredibly proud to see our wine bottle recognised alongside so many outstanding packaging innovations.

Congratulations to everyone involved, and thank you to IPSA for recognising the role that innovation can play in shaping the future of packaging.

We look forward to the awards ceremony in Cape Town on 29th October and wish all finalists the very best of luck.

06/08/2026

Innovation in the wine industry doesn't stop at the vineyard. Sometimes, it even reaches space.

Researchers at Texas A&M University AgriLife are sending grape seeds to the International Space Station, where they'll spend six months exposed to cosmic radiation before returning to Earth for planting and study. The research aims to better understand plant resilience, genetics and how future grape varieties might adapt to changing environmental conditions.

The project could even result in the first wine made from grapes grown from seeds that have travelled to space.

While the idea certainly captures the imagination, the science behind it is what matters most. Understanding how vines respond to extreme conditions could help develop stronger, more resilient grape varieties for the future.

At Packamama, we're always inspired by innovation that challenges convention. Whether it's advancing viticulture, improving sustainability or rethinking packaging, progress comes from asking bold questions and exploring new possibilities.

The future of wine will be shaped by those willing to think differently, from the vineyard to the bottle.

Source: https://agrilifetoday.tamu.edu/2026/06/10/wine-grapes-in-space-texas-am-seeds-bound-for-international-space-station/

Photos: Texas A&M AgriLife

04/08/2026

When people talk about sustainable packaging, it's easy to assume all plastics perform the same. They don't.

A recent study published by Frontiers highlights an important difference between rigid plastic packaging, such as rPET bottles, and flexible packaging, such as pouches. The research found that rigid plastics are much better suited to today's collection and recycling systems, making them easier and more economical to keep in a circular economy.

Rigid rPET bottles are designed to be collected, recycled and turned back into new products. Flexible pouches are often much harder to recover and recycle because of the way they're made and the infrastructure they require.

At Packamama, we believe the future of wine packaging starts with better questions:

✔️ Can it be collected?
✔️ Can it be recycled?
✔️ Was it designed for circularity from the start?

Building a circular economy isn't just about choosing a different material. It's about choosing packaging that's designed to stay in the system for as long as possible.

Source: Frontiers – System Dynamics Modeling of Membrane Technology Deployment in Australia: https://www.frontiersin.org/journals/membrane-science-and-technology/articles/10.3389/frmst.2026.1765275/full

30/07/2026

Walking through hubs such as Sustainable Ventures in London and Greenhouse in Sydney, you're not just greeted by awards or mission statements, but by hundreds of names - founders, innovators and entrepreneurs, each tackling a different piece of the climate challenge.

Innovation doesn't happen in isolation. It grows when ambitious people share ideas, challenge one another and believe that meaningful change is possible.

That's what makes communities like these so special. They aren't just workspaces; they're spaces built around a shared belief that better ideas, collaboration and innovation can create a better future.

We're proud to be part of these ecosystems and inspired by the incredible organisations whose names appear alongside ours on these walls.

29/07/2026

Our thoughts are with everyone affected by the devastating wildfires across France and Spain, particularly the vineyard owners, growers, local communities and firefighters working tirelessly to protect lives, livelihoods and landscapes.

For many wine producers, a vineyard represents generations of dedication, care and investment. Seeing those vineyards threatened - or lost -to increasingly frequent and intense wildfires is heartbreaking.

As firefighters continue their efforts near Bordeaux and across Spain, and with further extreme heat forecast, we hope conditions improve quickly and that those on the front line remain safe.

As Spanish Prime Minister Pedro Sánchez said:

"Denying reality and the warnings of science does not prepare us. On the contrary, it makes us much more vulnerable and leaves our population less safe."

We stand with everyone impacted and hope for the safety of those fighting the fires, the protection of the vineyards still at risk, and a swift recovery for the communities affected.

28/07/2026

A recent article from Vitisphere reports that Alsace, one of France's most renowned wine regions, is rethinking how its wines are packaged to meet changing consumer expectations.

The newly elected Chairman of the Alsace Wine Marketing Board (CIVA), Didier Pettermann, has called for the region to embrace alternative packaging formats, arguing that changing lifestyles and drinking occasions mean the traditional 75cl bottle is no longer the only answer.

While his comments about cans have attracted attention, the bigger message is much more significant: the wine industry needs to evolve because consumer behaviour is evolving.

As Pettermann puts it, "We need to work fast. The world is not waiting for us."

At Packamama, this is a conversation we've been part of for years.

Innovation in wine packaging isn't about replacing tradition, it's about giving producers more ways to meet the needs of today's consumers while reducing environmental impact.

The future of wine is about embracing innovation where it adds value and giving both producers and consumers more choice.

Read the full article here: https://www.vitisphere.com/news-106964-new-marketing-chairman-says-we-need-to-sell-alsace-wines-in-cans.html

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