WIZZ&CO, London (2026)

27/05/2026

One of the biggest shifts I’m seeing in beauty right now is where brands are choosing to retail.

As traditional beauty retail becomes increasingly saturated, more brands are turning towards fashion retailers, not just for distribution, but for positioning, discovery and cultural relevance.

What makes this interesting is that customers behave differently in these environments. Beauty becomes part of a broader lifestyle narrative rather than a purely functional purchase.

That creates huge opportunity for brands that understand:
✨how to align culturally with retailers
✨how to stand out in curated environments
✨and how to build emotional connection, not just shelf presence

But it also comes with challenges. Operationally, commercially and strategically.

I break down:
→ why this shift is happening
→ why curation matters more than ever
→ the risks brands need to consider
→ and what the future of beauty retail could look like

Full article via the link in bio.

26/05/2026

I was at .global a couple of weeks ago, where I spoke at the Women’s Networking Breakfast on the future of women’s wellness, and one thing was clear throughout the event:

Consumers are becoming far more educated, proactive and efficacy-focused.

The wellness industry is shifting quickly from broad marketing claims to science-backed, personalised solutions that genuinely support how people want to feel and function long term.

From the rise of GLP-1 support ecosystems, to longevity evolving into “living better for longer”, to the growing focus on absorption and bioavailability, the conversations happening now are shaping what the future of nutraceuticals will look like.

I’ve shared my full breakdown of the 5 biggest trends I saw at Vitafoods in my latest blog.

Read the full article via the link in bio.

23/05/2026

Some eye opening stats this morning about cows… hear me out 🐄

There are 10x more publications on cows than women in relation to mastitis!

It was exciting to be at the centre of the conversation at the Women’s Networking Breakfast at Vitafoods Europe talking about “women’s wellness: Personalised science, practical solutions, and empowering leadership”.

We are making progress but there’s still a hell of a long way to go….

There were 25% LESS clinical trials on menopause in 2025 compared to 2020!!

Let’s keep banging the drum everyone. Please comment for reach and awareness

Sharing the stage with Mónica Olivares Martín RD&A director Kerry and Dr Linia Patel (PhD) women’s health dietitian and performance nutritionist. Moderated by Francesca Berry

22/05/2026

Beauty brands are competing for attention and traditional beauty retail is struggling to hold it.

It is more crowded than ever. More retailers, more brands, more noise, more of the same messaging. This makes it harder for brands to stand out, even if the product is strong.

What I am seeing more of in 2026 is a shift towards fashion retail.
Not as a replacement, but as a smarter way to build brand.

Because fashion retailers offer something beauty often doesn’t anymore. Context, curation and discovery. A way to reach customers who were not actively shopping for beauty, but are open to it.

The most interesting partnerships right now are not about distribution. They are about identity, culture and self-expression.

I have shared my full perspective on why this shift is happening with Lollie Hancock at , for what it means for brands, and where retail is heading next. Link in stories!

If you are building a beauty brand or thinking about retail strategy, whether you are at the stage of pitching to retailers or trying to make retail actually work commercially once you are in, this is exactly what I support brands with. Happy to chat about this with you, drop me a comment or DM.

12/05/2026

Three days in Mykonos on a retreat and I didn’t come back with a perfectly mapped-out vision.

Old me would have panicked at that.
Compared myself to everyone else.
Felt like I’d missed the point.

But this time felt different.

Because what I did come back with was a clearer understanding of how I actually work.

I’m not someone who forces a rigid vision and pushes it into existence.
I’ve tried that. It burns me out.

What works for me is creating the right energy, the right conditions and then allowing things to come into place.

Less push. More pull.
Less control. More trust.

It doesn’t always make logical sense.
And I don’t “trust it” every day.
But I trust it a lot more than I used to.

A big part of the retreat was about releasing older versions of ourselves, the beliefs, patterns, and ways of operating that quietly hold you back, even when everything looks “successful” on the outside.

I could see exactly where I’ve been holding onto ways of thinking that don’t actually serve the next version of what I’m building.

A small group of women, founders, creatives, leaders, all successful in their own right, but all aware there’s another level underneath it. Not busier… just deeper and more aligned.

As , our incredible host, put it, it’s not about trying harder. It’s about giving yourself permission to step into who you already know you are.

Something is shifting. Quietly, I’m still unsure what, but two weeks later I’m radiating a different energy that’s weirdly comfortable with the unknown.

11/05/2026

Join me for an exclusive retail safari through one of the world’s most iconic shopping destinations - London.

The curated tour is designed to give you insider access to the most innovative stores, cutting-edge retail trends, and retailer insights from me throughout the day.

If you are trading with these retailers, would like to be stocked in them or want to keep up to date with industry trends this is for you.

London’s top beauty destinations are calling! Here’s what we’ll explore:
🛍️Westfield: Home to Sephora, Boots, and Space NK
🛍️Harrods: The pinnacle of luxury retail
🛍️Covent Garden: Featuring Charlotte Tilbury, Space NK, and more
🛍️Liberty: An iconic department store for eclectic beauty finds
🛍️John Lewis: We explore their refurbished beauty hall
🛍️Selfridges: A trailblazer in experiential retail

I have over 20 years of experience in beauty and retail, including roles as Head of Beauty Buying for Selfridges and working with retailers such as NEXT, Ocado and Fenwick, I’ve had the privilege of working with some of the best brands and stores in the industry.

These hot spots are not just retail spaces; they’re where innovation, design, and customer experience come to life.

Link to join in the bio

13/04/2026

Most brands don’t get rejected by buyers because their product isn’t good.

They get rejected because their pitch isn’t strong enough.

I saw it all the time when I was a buyer:
🚫 No clear commercial story
🚫 Weak positioning
🚫 No understanding of what buyers actually care about
🚫 Pitching the product… instead of the opportunity

And buyers can spot that instantly.

That’s exactly why I am running the Scaling with Global Retailers Accelerator.

Inside the 12-week Accelerator, we focus on:
✅ Building a pitch buyers actually say yes to
✅ Understanding what buyers need to see
✅ Positioning your brand commercially - not just creatively

So, what’s the secret to mastering the pitch? If you want help to get a response from retail buyers or need to grow your business with existing retailers, let’s chat!

I spent 12 years buying at Selfridges, and have worked with Ocado, NEXT, Fenwick plus 100+ brand founders to help them scale and now launched my own brand into retail. I have been pitched to thousands of times as a buyer and know what works to impress them.

Ready to launch with retail in 2027? Drop a comment below and I will tell you more

02/04/2026

Being on the stage hosted by and talking about “the wellness path to longevity: where holistic ritual meets beauty innovation” at Cosmoprof Worldwide Bologna was awesome.

Contributing to this important conversation to address the urgent need to change how we support women’s health earlier.

The nuances of women at different stages of their hormonal journey is important as they all differ. Supporting your body sooner rather than later is key to long-term health and longevity and why we advocate for women to take charge of hormonal change mid 30+ at Valerie

Moderated by Simone Marchetti alongside Iryna Kremin, Tricia Yap and Marco Piacentini

I’ll be sharing more insights in the coming days so comment below to be added to my newsletter or press the bell on my profile to get notified when I post

01/04/2026

Most brands don’t get rejected by retail buyers because their product isn’t good enough.

They get rejected because their pitch isn’t strong enough.

I saw it all the time as a buyer:
⭐️No clear commercial story
⭐️Weak positioning
⭐️No understanding of what buyers actually care about
⭐️Pitching the product… instead of the opportunity

And buyers can spot that instantly.

You can watch the replay of my webinar and get your questions answered. Link in bio.

Or pop them below and I’ll answer them all on the thread

26/03/2026

Fragrance is one of the fastest-growing categories in prestige beauty right now, and Puig is a true leader in that space.

For Estée Lauder, this isn’t just expansion, it’s about strengthening credibility and expertise in a category where the consumer is still actively spending.

Read on to find out what else I think about this...

Read the full article with mine and other experts’ insights. Link in bio.

WIZZ&CO

27/05/2026

26/05/2026

23/05/2026

22/05/2026

12/05/2026

11/05/2026

13/04/2026

02/04/2026

01/04/2026

26/03/2026

Address

Telephone

Website

Alerts

Contact The Business

Shortcuts

Share

Category