WIZZ&CO

WIZZ&CO Retail and Brand Consultancy

One of my favourite parts of my career is sharing what I’ve learned from over 20 years working with retailers and brands...
28/07/2026

One of my favourite parts of my career is sharing what I’ve learned from over 20 years working with retailers and brands.

I had the pleasure of speaking at The London Home Fragrance Show alongside the brilliant Nicki Murphy

We covered two of the biggest challenges brands face:
✨ How to build a distinctive brand customers love.
✨ How to successfully launch and grow with retailers.

One question kept coming up “What are buyers really looking for?”

Here are a few of the takeaways:

✔️ Make your USP, positioning and elevator pitch crystal clear and relevant to where the market is heading.
✔️ Demonstrate how you’re genuinely different from the brands already on shelf.
✔️ Prove the commercial opportunity. So many pitch decks focus on the brand story but forget the sales story.
✔️ Research the retailer properly and tailor your pitch accordingly.
✔️ Remember that buyers are often planning six months (or more) ahead.
✔️ Once listed, keep bringing fresh marketing and trading ideas to every meeting and show exactly how you’ll drive sales.

Retail success doesn’t just come from getting listed. It comes from building a strong commercial partnership with your buyers.

If you missed the session and you’re looking to launch with retailers or grow your existing retail partnerships I’m hosting a free webinar on Wednesday 29th July at 12pm where I’ll be covering:

• What buyers really look for from new brands.
• The one thing forgotten in 9/10 in pitch decks.
• The three biggest mistakes brands make with retailers.
• What buyers expect in strategy meetings.
• How to build stronger buyer relationships.
• How to balance Retail and DTC as the landscape continues to evolve.

Link to join on the link in bio

A huge thank you to everyone who attended and asked such thoughtful questions. The level of engagement made for a brilliant discussion, and thank you to honegger and for the invite.

By the time a customer walks into Boots, Selfridges or Space NK, they’ve probably already discovered your brand on TikTo...
23/07/2026

By the time a customer walks into Boots, Selfridges or Space NK, they’ve probably already discovered your brand on TikTok, searched Google (or increasingly AI), watched reviews and decided whether they trust you.

So what role does merchandising play now?

In my latest article, inspired by our webinar with The Valley Group we explore the “four biggest beauty merchandising trends shaping retail in 2026” and share practical lessons from brands including Shark Beauty, Byoma, Berocca and MUA Make Up Academy.

The four trends I go into more detail are:
⭐ Why you need to focus on experience over just exposure
⭐ The rise of the “phygital shelf”
⭐ Why retail space must work harder
⭐ How collaboration creates cut-through

You’ll discover why the future of merchandising is about far more than getting noticed. It’s about creating experiences that stop shoppers, build confidence and convert interest into sales.

Read more on my blog channel. Link in bio.

One of the questions I’m asked most often is, “How do I actually get my brand into retail - and then grow once I’m there...
17/07/2026

One of the questions I’m asked most often is, “How do I actually get my brand into retail - and then grow once I’m there?”

That’s exactly what this webinar is designed to answer.

Whether you’re preparing to pitch your first retailer or looking to increase sales with existing retail partners, I’ll share the strategies I’ve learned from both sides of the table, as a former Head of Buying at Selfridges and then as Sales Director and now as a retail strategist and business coach.

You will learn:

🧿 Learn what buyers look for from a new brand and how you can make a great first impression
🧿 What is forgotten 9/10 times when pitching to buyers
🧿 The three mistakes brands make when working with retailers so you can avoid them
🧿 What buyers want to know at strategy meetings
🧿 Gain a real insight into how to navigate the buyer relationship
🧿 Retail vs DTC, what you should be considering as the landscape is evolving

Register via the link in bio

AI is changing the way we create, market and sell.But I don’t believe it’s making physical retail less important. I thin...
07/07/2026

AI is changing the way we create, market and sell.

But I don’t believe it’s making physical retail less important. I think it’s doing the opposite.

We’ve seen this before.

When the Kindle launched, physical books weren’t replaced, they became more meaningful.

When smartphones put a camera in everyone’s pocket, professional content didn’t disappear, it became more valuable.

Technology doesn’t remove the need. It raises the standard.

As AI makes content faster and easier to produce, the brands that stand out will be the ones creating experiences that people can’t get from a screen.

That’s why I believe physical retail has never been more important. It’s where brands can tell stories, create emotional connections and leave lasting impressions in ways digital alone simply can’t.

I’ve explored this idea in my latest blog, where I discuss why AI, content overload and changing consumer behaviour are making in-store experiences a competitive advantage.

📖 Read the blog via the link in bio

If you’d like to dive deeper, I’ll also be exploring this topic in my upcoming webinar, The Future of Beauty Merchandising: Turning POS into a Brand Experience. We’ll discuss how brands can transform displays, fixtures and every in-store touchpoint into memorable brand experiences.

🎟️ Register for free via the link in bio

I’d love to hear your thoughts—do you think AI will make physical retail more important or less?

📢 IRL Talk - From Brand Story to Retail SuccessJoin me at on Friday 10th July at midday at The Business Design Centre i...
06/07/2026

📢 IRL Talk - From Brand Story to Retail Success

Join me at on Friday 10th July at midday at The Business Design Centre in London

What does it take to turn a great brand into a retail success story?

I will be having a fireside chat with brand strategist Nicola Murphy to discuss how compelling storytelling, strong positioning and a clear go-to-market strategy can help brands stand out, secure listings and build lasting retail partnerships.

From creating a brand that resonates with customers to navigating buyer relationships and scaling with global retailers, the discussion will offer practical advice and real-world insights for brands looking to launch, scale and unlock new retail opportunities.

Comment and let me know if you will be there; I would love to meet in person

How do you stand out in-store in a sea of brands?Join my free webinar on The Future of Beauty MerchandisingWhat you will...
01/07/2026

How do you stand out in-store in a sea of brands?

Join my free webinar on The Future of Beauty Merchandising

What you will learn:

💡The biggest shifts shaping beauty retail in 2026 and what they mean for brands
💡Why the best in-store activations are moving beyond promotion to create memorable brand experiences
💡The power of unexpected collaborations
💡Brand case studies on making small fixtures work harder to drive discovery, engagement and sales

In partnership with

Click the link in bio to register now

How do you stand out in-store in a sea of brands?Join my free webinar on The Future of Beauty MerchandisingWhat you will...
30/06/2026

How do you stand out in-store in a sea of brands?

Join my free webinar on The Future of Beauty Merchandising

What you will learn:

💡The biggest shifts shaping beauty retail in 2026 and what they mean for brands
💡Why the best in-store activations are moving beyond promotion to create memorable brand experiences
💡The power of unexpected collaborations
💡Brand case studies on making small fixtures work harder to drive discovery, engagement and sales

In partnership with

Click the link in the bio to register now

One of the biggest shifts I’m seeing in beauty right now is where brands are choosing to retail.As traditional beauty re...
27/05/2026

One of the biggest shifts I’m seeing in beauty right now is where brands are choosing to retail.

As traditional beauty retail becomes increasingly saturated, more brands are turning towards fashion retailers, not just for distribution, but for positioning, discovery and cultural relevance.

What makes this interesting is that customers behave differently in these environments. Beauty becomes part of a broader lifestyle narrative rather than a purely functional purchase.

That creates huge opportunity for brands that understand:
✨how to align culturally with retailers
✨how to stand out in curated environments
✨and how to build emotional connection, not just shelf presence

But it also comes with challenges. Operationally, commercially and strategically.

I break down:
→ why this shift is happening
→ why curation matters more than ever
→ the risks brands need to consider
→ and what the future of beauty retail could look like

Full article via the link in bio.

I was at .global a couple of weeks ago, where I spoke at the Women’s Networking Breakfast on the future of women’s welln...
26/05/2026

I was at .global a couple of weeks ago, where I spoke at the Women’s Networking Breakfast on the future of women’s wellness, and one thing was clear throughout the event:

Consumers are becoming far more educated, proactive and efficacy-focused.

The wellness industry is shifting quickly from broad marketing claims to science-backed, personalised solutions that genuinely support how people want to feel and function long term.

From the rise of GLP-1 support ecosystems, to longevity evolving into “living better for longer”, to the growing focus on absorption and bioavailability, the conversations happening now are shaping what the future of nutraceuticals will look like.

I’ve shared my full breakdown of the 5 biggest trends I saw at Vitafoods in my latest blog.

Read the full article via the link in bio.

Some eye opening stats this morning about cows… hear me out 🐄There are 10x more publications on cows than women in relat...
23/05/2026

Some eye opening stats this morning about cows… hear me out 🐄

There are 10x more publications on cows than women in relation to mastitis!

It was exciting to be at the centre of the conversation at the Women’s Networking Breakfast at Vitafoods Europe talking about “women’s wellness: Personalised science, practical solutions, and empowering leadership”.

We are making progress but there’s still a hell of a long way to go….

There were 25% LESS clinical trials on menopause in 2025 compared to 2020!!

Let’s keep banging the drum everyone. Please comment for reach and awareness

Sharing the stage with Mónica Olivares Martín RD&A director Kerry and Dr Linia Patel (PhD) women’s health dietitian and performance nutritionist. Moderated by Francesca Berry

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