Clusters

Name: Clusters
Address: 85 Great Portland Street, London, W1W7LT, GB
Telephone: +442078426830

Clusters is an independent full-service quantitative research agency specialising in segmentation.

Precise targeting is the difference between investing money well and simply spending it. Clusters is a quantitative research consultancy specialising in market segmentation, operating across sectors and territories. We help our clients grow by reaching the most valuable customers more effectively and efficiently. Clusters was founded in 2006 by senior marketing and research executives (Unilever, D

uracell, Disney, Sky). We used our own segmentation technique to propel Disney Channel from #4 to market leader in under 12 months, despite a decrease in budgets. As specialists, Clusters tailor all our projects to your problem, market, customer and brand, and use our range of innovative techniques to deliver both better data and better analyses. Your targeting will be far more precise than your competitors’ because our unique segmentation software is at least 50% more accurate than mainstream alternatives. Clusters is small enough to give you the personal attention of our senior executives, whose blue chip background ensures we know how to turn complex analysis into a simple, clearly actionable story that will help you use better targeting to grow at the expense of your competitors.

05/01/2017

Our recent study into TV viewing uncovered that a huge 48% of viewers are choosing to watch alone. But what does that mean for Broadcasters?

Read more about our study in The Drum: http://www.thedrum.com/news/2017/01/05/when-it-comes-watching-favorite-shows-viewers-prefer-go-it-alone

People love discussing their favorite shows with friends and significant others, but research recently released by Clusters, a quantitative market research and segmentation agency, shows that audiences prefer to watch their favorite shows alone. 48 per cent of viewers prefer to watch their favorite…

07/11/2016

Attending the CMO Event on Wednesday? Chris Cowan, Managing Director of Clusters, will be giving a talk on how to carry out well-defined, evidence-based targeting, in a crowded and inert market.

http://gbievents.com/events/cmo-event-november-09-11-16

The CMO Event is an ideas network for leading business executives that can assist you to build lasting relationships between selected educational partners, innovative businesses and respected professionals from around the world.

03/11/2016

Looking for a career in market research? Read about graduate opportunities at our London Bridge office: http://clusters.uk.com/news-post/market-research-graduate-career

If you are looking to work for a market research agency in London, then Clusters UK has the position just for you. Contact us today.

01/11/2016

Find out how the Institute of Directors shaped their new membership offering, using insights derived from a pricing and proposition study, in our latest case study: http://clusters.uk.com/case-studies/price-and-proposition-testing-iod

IoD used insights from price and proposition testing to shake up its membership offer, resulting in membership growth, particularly in key target segments.

26/10/2016

Are you a recent graduate looking to start a career in market research? We're offering £22k, 25 days' annual leave (plus bank holidays), and flexible working conditions. Come and join us in our lovely London Bridge offices right by Borough Market!
http://clusters.uk.com/about/careers/

We hire market research professionals who use their analytical, leadership & communication skills to help our clients grow their businesses. Join our team!

18/10/2016

The Apprentice is back on our screens, yet market research never seems to be taken very seriously by the show's candidates:
https://www.research-live.com/article/opinion/when-will-the-apprentice-take-market-research-seriously/id/5013152

Reality TV programme The Apprentice has an inconsistent view of market research that does nothing to help the industry's image. But it has the potential to be the perfect showcase, says Laura Finnemore

06/10/2016

Are brand advocacy schemes effective at bringing in new business or are they just a waste of time and money? Chris Cowan, Managing Director of Clusters, discusses our recent study on paid brand advocacy and the different types of recommenders that exist.

http://clusters.uk.com/blog/do-brand-advocacy-schemes-work

Can brand advocacy schemes actually bring in new business or are they just a waste of money? Chris Cowan discusses our recent study on paid brand advocacy.

23/09/2016

UK consumers more mobile oriented than Americans:
https://www.research-live.com/article/news/uk-consumers-more-mobile-oriented-than-americans/id/5012323

Single-source audience measurement company Verto Analytics has released a report on the behaviours of cross-device digital consumers in the UK.

12/09/2016

Which sort of food ads do you find most appealing? As big fans of both food and research, we found this study very interesting: https://www.research-live.com/article/opinion/how-food-advertising-best-stimulates-the-senses/id/5012022

Neuroscience tells us that to engage viewers, food advertisers should consider showing the products in their messy, authentic glory.

25/08/2016

People aren't watching less TV, they're just watching more video overall. Read our new TV segmentation study featured in the Drum:

Loading...The average person watches three and a half hours of TV every day, while spending another two hours a day watching...

Address

85 Great Portland Street
London
W1W7LT

Telephone

+442078426830

Website

http://clustersinsights.com/

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